Social media is an important aspect of any business.
Yes, we may be stating the obvious, but the reality is there are a lot of businesses that do not realise this. So, we thought we’d go back to the first question you should be asking – why. Why should you be on social media? Why is it important?
Let’s start by looking at the data…
According to GWI, 3 in 10 social media users from around the world use social to research products before they make a purchase. Be it the brand, the product details, or reviews. And LinkedIn states that 70% of B2B buyers do their own research via social media.
Social platforms have fast become the most influential spaces online, for several reasons. One being the reason many businesses survived or came to life during the pandemic. With so many daily active users, social media platforms can reach large numbers in a short period of time, with little cost, especially compared to other marketing tactics. It really is a no brainer.
But just having an account and being ‘on social’ isn’t enough. It won’t cut it, especially in today’s digital world. Social shouldn’t be an after-thought, that is a fact. Instead, marketers need to implement a strategy. It may be time-consuming to start, but once in place, you’ll be thanking yourself.
So, for all you busybodies out there, here are a few little tips to help you keep your social fresh and relevant to your audience:
- For ideas on what to post, consider the following:
- B2C businesses: new products, awareness/national days that relate to your audience, relative of-the-moment content (e.g., TV shows), or UGC.
- B2B businesses: reviews/testimonials, company wins/news/announcements, event promotion, and ultimately, why. Why does your audience need your audience?
- Community management, speak to your audience. Build a sense of community. The more you give, the more you’ll receive. Be it a single word, sentence, or emoji response, your audience wants to feel heard and valued.
- Plan, plan, plan. We can’t stress it enough. Take a day and plan out your month. Get yourself ahead, schedule, and thank yourself later.
- Hire and befriend creative designers. Get them up to speed with your brand strategy and allow their creativity to flourish. Ultimately your creatives must be thumb-stopping and stock photos will no longer cut it.
At the end of the day, social media is powerful and holds many opportunities for your business. But if you do it, do it right. So, if this has got you thinking but you’ve got little time on your hands, (or just after some help) then why not get in touch. We are social media experts after all 😏