Save beats scroll

What does “save beats scroll” mean in social media marketing? “Save beats scroll” means the most valuable social content is often not the post that gets the quickest public reaction. It is the post someone saves, sends to a colleague, or comes back to later when they actually need it. That matters because social is increasingly being used as a working layer for decision-making, not just a place for passive attention. Recent research shows marketing leaders believe social drives awareness, acquisition, loyalty, revenue and decision-making, yet fewer than half feel expert at measuring the business impact properly.

Why the content people keep is often doing more for the business than the content they simply glance at. One of the more useful things happening on social right now is that people are getting choosier. That is not bad news for marketers. It is … Continue reading Save beats scroll

Immediate Future
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