You can now share any web links on Instagram Direct

Instagram is so close from becoming the ultimate marketing machine, there’s just one thing missing…web links. The social media platform has launched multiple updates over the last year and the latest takes a big step in the world of social media marketing.

Instagram’s Direct feature just got way more appealing with support added for external web links, and the ability for users to share photos and videos in their original portrait or landscape format without cropping. The new treatment on photos and videos is much more in keeping with how users capture and consume media on mobile. Instagram is finally listening to its users and creeping closer to the competition!

wersm-instagram-direct-links

Enabling users to share web links is a break through, reducing the chances of users leaving and seeking other messaging alternatives. Another bonus to Instagram’s new feature is the support for website preview links, letting us share links with previews available directly in the thread.

With over 300 million monthly active users on Direct alone, Instagram is the one to watch in the race to becoming the biggest messenger in the world. Recently, Instagram has been upgrading its service with lots of new features including selfie filters and cross app notifications.

Stay tuned for the whole host of Instagram updates coming your way.

Latest Posts

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.
Read More
Here we are, entering the “Mber” months, and we all know those are always busy months for marketing and design teams. Between new campaign launches, seasonal promotions, and the pressure to deliver standout visuals before the holidays, structuring your workflow becomes just as important as the creative work itself. This…
Read More
If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…
Read More