Creating great content is a lot more than storytelling. That is just the beginning. When it comes to social content we go one step further. We storyboard. We define the scenes and angle the shots. And take customers on a journey. Why? Because the results are always so much better if you push harder to plan the social creative.
That means putting content in context first. Designing content plans that can flex with social trends and conversations. We work with brands and oodles of audience data to develop your content strategy and plan. In a content workshop, we agree the creative, detail the process, tone of voice and define the content goals. We bring the big idea to life, create and produce the social content.
A campaign focus in an active profile raises the bar on social media. From engagement to sales, it drives reach, launches products and brings messages to life. We create competitions, apps, games and infographics that fit together to create the perfect campaign story. But it is not enough to just have a great campaign idea. Armed with content and your plan, you need to quickly establish what works and what doesn’t.
Our focus is on performance. We create campaigns based on evidence from the conversations. We focus on the audience experience and brand story. We establish a metrics based framework around your campaign content. Measures that allow us to optimise performance for each communication. We know what content is achieving your goals. And we know when, how and where. It means you get better, sharper results and your content investment goes further.
If you want reach in social these days, then you need to advertise. But this is not your average media buy. In fact interruption doesn’t work in social. Instead native advertising delivers results.
Our clients want performance. And that comes from promoted posts that go beyond just targeting. It needs ads that truly resonate with audiences. Advertising that works in harmony with the community, the brand stories. We understand this nuanced difference and our social advertising drives down costs, optimises reach and garners engagement and click-throughs.
Smart community management needs to move fast, scale quickly and share content to meet the real-time nature of the customer.
Our Social Sprint service brings together analysts, copywriters, community managers and designers to manage brand social profiles in real-time. That means real-time listening, content creation on the fly and measurement in the moment. We’re experienced too. Having managed real-time social engagement for brands including Sony Music (including 1D and Little Mix), Homedics, Thomson Reuters and Hotpoint.
