Keynote Speaker

Rachel Kneen

Social Media Manager

O2

  • TOPIC: Return on social content 
  • DATE: 22nd October 2015
  • LOCATION: London
  • KEY DISCUSSION: We invest a great deal of time, effort, resource and budget in creating content and managing social media. But are we doing it effectively? Rachel Kneen from O2 shares their largely data driven approach, to prod discussion around how to better optimise our efforts and gain tangible results. 
In the age of big data, social media and mobile devices customers expect more relevant, personalised communication! Find out how O2 use social content to connect with their customers and drive business results.

Rachel Kneen, Social Media Manager at O2, talks us through how crafting the right content coupled with effective paid strategy can create tangible earned media value and drive customer action through the purchase cycle. All with some nifty real life examples from recent campaign activity!

More specifically Rachel will cover:

  • Targeting customers more effectively on social channels using paid media & custom audiences

  • Creating content that people actually care about

  • Unlocking the power of your customers’ voice to drive earned media value

  • Where in the purchase journey to align social and how to join the dots

  • What to measure and how to optimise social content

  • The challenges and opportunities of moving to an “always-on” model

October '15 Social Speakeasy

A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

Want to join the waiting list to attend? Drop us an email and we’ll add you to the list