Keynote Speaker

Andrew Marcus

Deputy Head of Communications

Museum of London

  • TOPIC: Insight to inform content
  • DATE: 22nd July 2014
  • LOCATION: London
  • KEY DISCUSSION: How to develop a data informed content strategy, including best practice techniques. Andrew will talk us through his own experiences of trials and successes while working to raise awareness of the Museum of London.
Find out how data analysis should form the foundation of your content for improved engagement from your target audience. Understand their behaviours and tailor your assets to meet their needs for a more successful and influential presence on social.

Learn how the Museum of London creates shareable content that resonates with current conversations and trends. As well as the metrics that they monitor to drive footfall to their exhibitions. We’ll discuss:

  • Managing data evaluation for an editorial approach to content marketing 

  • Content: what works and what doesn’t

  • How social is converting visitors from online to physical

data word in wood type

A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

Want to join the waiting list to attend? Drop an email to Sarah and she will add you to the list