Keynote Speaker

Clare Izhaky

Head of Social Business


  • TOPIC: Disruptive social content
  • DATE: 4th September 2014
  • LOCATION: London
  • KEY DISCUSSION: If you want to reach customers, then you can’t be mainstream. You can’t be Bob. You need to stand out, be bold and take risks. Hear how Microsoft do just that; winning hearts, minds and advocates 
Imagine ‘Dreary Bob’…he is boring, unsociable, doesn’t listen to people and doesn’t add value. Now imagine if Bob was your business or how you publish content in social media. The Microsoft Social Team are anything but and have used tone of voice, planning, insights and advocates to excite and engage their consumers on social channels.

Clare Izhaky, Head of Social Business at Microsoft will share with you how they have championed witty and intelligent content to drive brand advocacy. Clare will cover:

  • The team structure that nurtures both creativity and delivers results

  • Why driving reach and amplification is not all about advertising in social 

  • The power of advocates to accelerate your social success


A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

Want to join the waiting list to attend? Drop an email to Sarah and she will add you to the list