Chris Kerns, Author of the book on the data behind real-time marketing: Trendology
Kate Dale, Head of Brand and Digital Strategy, Sport England
Rachel Kneen, Social Media Trading Lead, O2
Selena Harrington, Head of Consumer Marketing, UK & Ireland at Microsoft
TOPIC: As brands get serious about social media, our Breakfast Briefing will ask whether the idea of personalisation at scale is feasible, or if it’s just a pipe dream.
DATE: 8.30am, 19th April 2016
KEY DISCUSSION: Can you have one-to-one relationships with 320 million customers on Twitter or the billions on Facebook? Whether you’re B2B or a consumer brand, is the idea of personal conversations with customers achievable? And how far should it go?
Flying in from the USA, Chris Kerns will kick-off the event with a keynote revealing insights on the brands that manage 1-2-1 interactions. Chris is a frequent speaker at events like Advertising Week, SXSW, WOMMA Summit & AdTech, and author of Trendology, a book on the data behind real-time marketing. We’ve heard him present – he is smart, interesting and knows how to make you laugh.
Following Chris, we’ll be joined by a panel (to be revealed shortly) and get into the nitty-gritty detail by asking the challenging questions:
Can brands create 1-2-1 social relationships and not break the bank – Understanding the costs vs ROI of investing in closer customer relationships?
How can marketers achieve personalisation at scale? – Exploring how to structure your social marketing operations and balance the priorities that allow for individual conversations
What is the best practice for achieving rewarding relationships on social? – A pragmatic discussion on how brands actually achieve meaningful social relationships
Our second panel will be you. The panellists (#PanelFlip) will be asking questions of the audience. Meaning the smarts in the room can share more on the challenges of building social relationships. It gives us the opportunity to dig a bit deeper into the topic too.
We’ve joined forces with Spredfast to bring this brand-only event to you free of charge. Please join us on Tuesday 19th April at 8.30am (Plenty of coffee and pastries will be supplied)
A peek at some of the brands that attended previous events
Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages