Mothercare brings the humanity back into social

As Mothercare looks to create outstanding customer experience, it is working hard to knit together its customer data. From in-store and mobile to social, it is the customer that sits at the centre of the brand.

With a focus on social media, Ryan Davies, Head of Loyalty and CRM at Mothercare, shares the three principles to create connected conversations in a traditional retail business.

Astute and witty, Ryan’s webinar will explain Mothercare’s approach to social media; dipping into the data, but also processes and relationship marketing to share:

• How connecting conversations and joining up the social media dots is a step by step process
• Why going beyond integration and being social by design reaps greater rewards
• Why content that is shared is content that weaves through the customer journey