Keynote Speakers

Alex Ayling

Head of Digital

BBC Worldwide

Nick Moxton

Head of Digital

Universal Music TV

  • TOPIC: Integrating social  
  • DATE: 5.30pm on 23rd September 2015
  • LOCATION: London
  • KEY DISCUSSION: From Dr Who and Top Gear to Music TV driven by social data, we take a look at the challenge of integrating social with global audiences. 
September Speakeasy
Two illustrious brands. Two dynamite digital speakers. And two big challenges.

Social Speakeasy and Grain Feeder bring you a mash-up evening with Alex, from BBC Worldwide, and Nick from Universal Music TV. Both Heads of digital. Both with extensive experience managing social integration.

Q&A style discussion will see Alex talk about the challenges of managing online communities for BBC Worldwide’s biggest brands: including Top Gear, Doctor Who, BBC Earth & Sherlock. With so much content at his fingertips, the challenge is achieving stand-out on a global social stage. Alex will share:

  • How to understand and connect locally to global audiences

  • How social video is impacting the broadcast industry

  • The essential part that UGC plays in tailoring communications

Nick will share insights with Paul from Grain Feeder. Responsible for Universal Music UK’s compilation and curation division, Nick faces differing challenges in integrating social. Technology-driven disruption has revolutionised the way people source and value music content. Disruption is the ‘new normal’. And Nick is meeting this with an agile and fluid marketing approach. He will share:

  • His approach to the changing buying behaviours and attitudes driven by streaming services, like Apple Music and Spotify

  • How data and predictive analytics is essential in telling the stories that engage fans across the digital platforms

  • How he meets the demand for cross-media experiences outside of live events

A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

Want to join the waiting list to attend? Drop us an email and we’ll add you to the list