Digital Marketing Manager
TOPIC: Video: the cornerstone for real-time social for Pepsi Max
DATE: 6pm on 23rd April 2015
KEY DISCUSSION: Challenged by keeping Pepsi Max front of mind every day, it is clear that video has a large part to play. Find out just how significant it is in the publishing schedule and its value in real-time.
In fact, Aman’s commitment to video has resulted in budget being moved from TV and refocused on video. But this is video with purpose. Clever story lines that unlock the brand USPs and translate into conversations and messages. Video that is then accurately targeted at audiences in the social space. His approach is now one of a publishing strategy for Pepsi Max. One that sings to the benefits of Max Taste, No Sugar through Unbelievable content!
Aman will be talking to us about:
Real-time content production – successes and pitfalls
Optimising paid content to extend reach
Video and visuals that stretch the brand story
The result is award-winning programmes. The Pepsi Max videos are a recognisable asset and they have gathered a following on YouTube and Facebook that allows the brand to keep the messages in front of customers. You can take a look at some of the winning videos at
Unbelievable Bus Shelter and Monster Mirror