Data insight to inform content

Andrew Marcus, Deputy Head of Communications at the Museum of London will be taking us on a journey as he discusses the organistation’s social strategy. Including their editorial approach to content marketing and converting visitors from online to physical.

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Celebrating a decade of IF

immediate future is 10 years old! We’ve grown into one of the most respected social media consultancies in the UK! How amazing is that? And we’re celebrating in style with our nearest and dearest. After all, immediate future would not have become what it is today without the support of our friends and colleagues.

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How traditional retailers can embrace social media

Ryan Davies, Head of Loyalty and CRM at Mothercare takes a look at how to meet the challenges faced by traditional retailers in embracing social media. Astute and witty, Ryan’s webinar will explain Mothercare’s approach to social; from connecting up data from in-store to online, as well as revealing processes and best practice.

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Discussing real-time social

An exclusive dinner at Michelin star restaurant where ten senior brand executives will be taking a deeper look at real-time marketing. We’ll be looking at the challenges brands face in adopting a real-time approach; resourcing requirements and where agencies might support efforts to meet the on-demand customer

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Creating inspirational social content

Dom Dwight is brand communications manager at Bettys & Taylors of Harrogate (including brands like Yorkshire Tea, and Taylors Coffee). Sharing how his company optimises content while safeguarding the brand’s tone of voice, Dom will talk in detail about a more collaborative approach to delivering inspiring social content.

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Meeting customer social expectations

Martha Roberts, responsible for over 400k business customers and 29 million addresses at Royal Mail, is going to share her challenges and successes in putting customers at the heart of the company’s services. Accountable too for 9 service centres and 1300 staff, we will also get a glimpse of how she keeps a focus on a multichannel approach that includes internal engagement and communication.

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