Paid social: Getting bang for your buck

Global social ad spend doubled last year. And for good reason: the returns are proving exceptional. Paid social precision targets your audiences, harnessing relevancy to deliver results – when done right, anyway…

So, how should you approach paid to ensure you get the most bang for your buck? This webinar takes a look at best practices drawing on expertise across both B2B and consumer brands (and a Drum award for Best use of Social Media Advertising). You will learn how to squeeze value from paid by:

• Reaching the audience you want, learning from the one you have
• Leveraging external data sets to create precision targeting
• Segmenting audiences by natural language and behaviours to drive results
• Match format & creative to drive maximise paid engagement
• Understanding the drivers of bid pricing to trim your costs

You can watch the webinar recording below