Keynote Speaker

Antony Robbins

Director of Communications

Museum of London

  • TOPIC: Putting social audiences at the heart of digital transformation 
  • DATE: 6pm on 21st May 2015
  • LOCATION: London
  • KEY DISCUSSION: The journey through digital transformation requires changes internally and externally. One key component though, is the social audience. Real-time and ever changing audiences are a challenge that needs to be resolved. Find out how Museum of London does just that. 
Visitor communications at the Museum of London is changing. Like most organisations, the museum recognises that social media has altered audience behaviours. And in turn, understanding social audiences is heart of digital transformation.

Antony Robbins, Director of Communications at the Museum of London, is leading the charge for a more audience-led approach. Alongside the challenge of adapting to consumers’ social and digital behaviours, Antony is developing and transforming the whole organisation. And that requires change to internal approaches, organisational processes and an increase in digital skills and capabilities. No mean feat!

The very charismatic Antony will talk to us about adapting and evolving your organisation to meet the needs of the social customer. And more specifically, he will share:

  • How he is rebuilding the Museum of London as a digital organisation that can flex with audience trends and behaviours

  • How he has been re-evaluating audience segments around social behaviours and attitudes: placing emphasis on communicating only relevant content for a more efficient use of time and resource

  • How insights gained in creating the museum’s augmented reality app, are tearing down the boundaries between visitor and curator

And if you fancy a peek at the AR app before joining this month’s social speakeasy, you can download it at Museum of London Apps


A peek at some of the brands that attended previous Social Speakeasy events

Liberty, TripAdvisor, Affinity Water, Thomson Reuters, Tesco, Santander, Ladbrokes, Ocado, Cisco, BP, Ernst & Young, Dyson, La Prairie, Birds Eye, ITN Source, Thomson Reuters, KPMG, Red Bull, Hertz, NTT Data Corporation, See Tickets, Hawksmoor, Marston Group, Merlin Entertainments, White Stuff, WorldPay, Ernst & Young, Mears Group, Ladbrokes, Kaspersky, Fujitsu, Clarks, UNICEF, Dyson, Virgin Media, Vodafone, Post Office, Unilever, Cundall, BMW, Pepsi, Shoretel, Eley Ltd, JD Williams, White Stuff, Cision, Classic British Hotels, Brown-Forman Beverages

Want to join the waiting list to attend? Drop us an email and we’ll add you to the list