When three generations bring different trust cues, content needs, and attention habits into one buying decision.
If your marketing feels like it’s taking longer to land, you’re not losing it. You’re dealing with a buying group that’s bigger, noisier, and more mixed than most strategy decks admit. Three generations can influence one decision, with different ways of building trust, different appetites for risk, and different tolerance for marketing waffle. That’s how you end up with five versions of the same asset and a week of internal debate.
This LinkedIn Live is a practical, senior conversation with Tejal Patel. We’ll get into buyer behaviour, trust cues, and the role social plays in research and validation, while the deal is still forming. You’ll leave with a calmer way to plan, and a simple insight loop that stops the guessing and saves your team time.
Who it’s for
CMOs, marketing directors, heads of brand, demand, digital, and comms leaders who are trying to make marketing work under scrutiny, with lean teams and too many stakeholders.
What you’ll get out of it
- a clearer read on how multi-generational buying groups actually behave
- what proof travels inside a committee, and what dies in the group chat
- how to build one narrative that works across roles and channels
- how to use social to earn credibility, not just visibility
- a minimum viable insight habit that makes planning faster, and content reusable
What we’ll cover
Tejal will share what consumer insight work gets right, and where B2B still guesses. Katy will translate that into a practical marketing system, how to brief, what to publish, and how to stop confusing “more content” with “more confidence”.
This is the first episode of “We don’t have time for this”, built around one simple promise. We don’t run your social. We make it work, for the business.
Read the event summary, or watch the recording at https://immediatefuture.co.uk/?p=59677