Katy Howell, CEO, immediate future[6]

IF leads the conversation on D&I in marketing

IF leads the conversation on D&I in marketing The marketing sector is making efforts to create a more diverse and inclusive workforce, and immediate future, as a diverse organisation from the top down, is working with others to inspire improvement and action. That means being involved in industry workgroups, joining and supporting those that are…

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BBQ conversations reveal white space opportunity for brands

The latest immediate future report, using data analysed from Brandwatch, looks at the significant rise of ‘BBQ’ and ‘barbecue’ conversations on social media in the UK. What stood out was that across all the BBQ conversations in the last year, brands were mentioned so little, despite the hot summer of 2018. The opportunity is up for grabs for 2019, with brands who can positively be part of the conversation which will then see them build loyalty, advocacy or amplification versus their competitors.

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