Interviews with tech CMOs and Marketers at large brands reveal a shift in marketing focus Following detailed interviews with CMOs from large technology brands, five trends surfaced that reveal a shift in focus from lead generation to building digital relationships. The 50+ page Technology CMO Outlook report unlocks deep insights and thinking from marketing…
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IF talks business in Leaders Council podcast alongside Lord Blunkett. The Leaders Council of Great Britain and Northern Ireland is talking to leaders from across the UK in a series of thought leadership podcasts. It’s an opportunity for business owners to hear how others are tackling the issues of the day, meeting the needs of…
Read More![Katy Howell, CEO, immediate future[6]](https://immediatefuture.co.uk/wp-content/uploads/2020/11/Katy-Howell-CEO-immediate-future6-270x270.png "Katy Howell, CEO, immediate future[6]")
IF leads the conversation on D&I in marketing The marketing sector is making efforts to create a more diverse and inclusive workforce, and immediate future, as a diverse organisation from the top down, is working with others to inspire improvement and action. That means being involved in industry workgroups, joining and supporting those that are…
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Benchmark study reveals social moves centre stage in the marketing mix 69% of brands say social is important and integrated into plans Over 230 brands took part in the immediate future benchmark study: The Business Value of Social. Comparing performance and business value of social media, results reveals that social is becoming a…
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The latest report on search and social, analyses fresh data on Insurance mentions and demands.
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The fourth edition of #FuturePRoof is published today celebrating BAME talent. And Katy Howell has written the chapter on social media.
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70m+ travel conversations, also reveal a trend towards small networks, increased mentions of friends and family and a change in channel usage There’s a shift in behaviour amongst those (virtually) chin-wagging about their holibobs on social. How do we know? Well, we’ve dug into the dirty data, cleaned it up and packaged it…
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Social media is emotional. And never more so than in travel. That’s why we’ll be sharing new insight into how consumers talk in emotions in tweets, instas and everything in between, at the next big TTI conference. The Travel Technology Initiative (TTI) conference takes place in London in March. In fact, the whole event…
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Bringing together the recent research on the Tech c-suite buyer with neuromarketing thinking proved to the perfect pairing for the breakfast event in July. So much so that the event, B2CTO, was a sell out on the hottest day of the year. A second date to repeat the breakfast briefing is announced today.
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The latest immediate future report, using data analysed from Brandwatch, looks at the significant rise of ‘BBQ’ and ‘barbecue’ conversations on social media in the UK. What stood out was that across all the BBQ conversations in the last year, brands were mentioned so little, despite the hot summer of 2018. The opportunity is up for grabs for 2019, with brands who can positively be part of the conversation which will then see them build loyalty, advocacy or amplification versus their competitors.
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