immediate future co-authors #FuturePRoof 4: An uplifting look at BME talent
The fourth edition of #FuturePRoof is published today celebrating BAME talent. And Katy Howell has written the chapter on social media.
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Travel buyers shift the social conversation in a desire for genuine content
70m+ travel conversations, also reveal a trend towards small networks, increased mentions of friends and family and a change in channel usage There’s a shift in behaviour amongst those (virtually) chin-wagging about their holibobs on social. How do we know? Well, we’ve dug into the dirty data, cleaned it up and packaged it…
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Getting all emotional at UK travel conference
Social media is emotional. And never more so than in travel. That’s why we’ll be sharing new insight into how consumers talk in emotions in tweets, instas and everything in between, at the next big TTI conference. The Travel Technology Initiative (TTI) conference takes place in London in March. In fact, the whole event…
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Encore for the sell-out Tech B2B event: B2CTO
Bringing together the recent research on the Tech c-suite buyer with neuromarketing thinking proved to the perfect pairing for the breakfast event in July. So much so that the event, B2CTO, was a sell out on the hottest day of the year. A second date to repeat the breakfast briefing is announced today.
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BBQ conversations reveal white space opportunity for brands
The latest immediate future report, using data analysed from Brandwatch, looks at the significant rise of ‘BBQ’ and ‘barbecue’ conversations on social media in the UK. What stood out was that across all the BBQ conversations in the last year, brands were mentioned so little, despite the hot summer of 2018. The opportunity is up for grabs for 2019, with brands who can positively be part of the conversation which will then see them build loyalty, advocacy or amplification versus their competitors.
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Mission chooses immediate future to wrap-up social media
Mission, the company responsible for the UK’s number one branded wraps, appoints social media agency, immediate future, to bring its range of Mission Kids, Mission Deli and Mission Simply Good to life on social media. Launching with the mini wraps, Mission Foods will be sharing food serve ideas, recipes and playful motion graphics on social that will ensure the brand stands out in feed.
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Zoggs hires immediate future to launch new Ecolast swimwear range
International swimwear brand, Zoggs, is launching Ecolast swimwear made from ocean waste, with a social media first programme. immediate future will take the brand into Facebook, Instagram and Twitter, in February following its appointment as social media agency.
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Holiday conversations in Instagram were up 213% this summer
There were over 30million conversations on social about holidays this year. Latest research, by social media agency immediate future, shows that people talked more than ever on social media about their vacations, holidays and weekend breaks. It seems social is a travel essential.
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Immediate future joins the judges at The Drum DADI awards
We’ve won a fair few awards over the years (we had to get a new bookcase to put them all on!), but this year we won’t be just entering, we’ll be judging.
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Our Katy named Top 100 Asian Stars in UK Tech
Ok, so Katy Howell, our CEO, won’t tell you this, so we’re making a fuss. She has been named one of the Top 100 Asian Stars in UK Tech 2018. And we are more than proud. The award reflects our core values of collaboration and respect – and of course the values of our…
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