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BBQ conversations reveal white space opportunity for brands

The latest immediate future report, using data analysed from Brandwatch, looks at the significant rise of ‘BBQ’ and ‘barbecue’ conversations on social media in the UK. What stood out was that across all the BBQ conversations in the last year, brands were mentioned so little, despite the hot summer of 2018. The opportunity is up for grabs for 2019, with brands who can positively be part of the conversation which will then see them build loyalty, advocacy or amplification versus their competitors.

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Mission chooses immediate future to wrap-up social media

Mission, the company responsible for the UK’s number one branded wraps, appoints social media agency, immediate future, to bring its range of Mission Kids, Mission Deli and Mission Simply Good to life on social media. Launching with the mini wraps, Mission Foods will be sharing food serve ideas, recipes and playful motion graphics on social that will ensure the brand stands out in feed.

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