Personalised NSPCC advice available via parenting application on the Your Family website

Raising young children can leave parents feeling isolated, stressed and without anyone to turn to, but help is at hand. The parenting website from the NSPCC, Yourfamily.org.uk, has created a ‘Digital Nanny’ to steer parents through the tough times.

Hosted on the Your Family website, the ‘Digital Nanny’ supports parents through challenging moments by offering professional advice and support. Covering a range of topics from discipline, communication and tantrums to nutrition and sleep, the ‘Digital Nanny’ helps take the pressure out of parenting.

By simply entering their child’s name and age, parents have instant access to bespoke information from NSPCC experts. Each category offers personalised responses and, more importantly, lets parents know that they are not the only ones facing these challenges.

Chris Cloke, head of child protection awareness at the NSPCC, explains “We appreciate that raising children can be difficult. Many parents may feel that they don’t have anyone to advise them. The aim of the ‘Digital Nanny’ is to let parents know that they are not alone. Offering impartial and informed advice on a range of topics, the ‘Digital Nanny’ is there to guide and support parents with where possible.”

The Your Family site is aimed at parents with children from nought to nine years old and covers all aspects of family life, from advice on managing the family budget to cyberbullying and the ‘Digital Nanny provides an additional asset for parents using the site.

For more information visit www.yourfamily.org.uk.
Notes to editors:
Your Family was launched in March 2005 it is published by Redwood and is available free of charge in over 200 ELC stores. It has become well established as the UK’s largest parenting title and in 2006 won an APA award for Best Consumer Title.