Innovative new BRAVIATM WE5 cuts energy costs, not picture quality

 

BRAVIATM new WE5 ‘ECO TV’

* Full HD 1080p (40, 46-inch) LCD TV showcases Sony’s eco-innovation
* World’s first micro-tubular HCFL backlight cuts power consumption by more than 50%*
* Smart Presence Sensor switches off picture when set is not being watched
* Energy Saving Switch reduces power consumption to zero

 

MORE ECO FEATURES ACROSS BRAVIATM 2009 RANGE:

* Easily accessible, energy-saving ‘Eco settings’
* Reduced energy consumption
* Space-saving design cuts transportation carbon emissions

*Compared with similar 2008 model (like the BRAVIATM W4500 series)

Now you can cut your carbon footprint while enjoying your favourite TV shows in sparkling Sony Full HD.

For Spring 2009, Sony introduces the greenest-ever BRAVIATM LCD television line-up. Consuming an average of 20-30% less power than last year’s BRAVIATM range, the new line-up cuts household energy bills without compromising superlative Full HD picture performance.

BRAVIATM WE5 ‘eco TV’

The new eco-friendly BRAVIATM line-up is headed by the innovative WE5 series that sets new standards for energy efficiency. Packed with power-conserving features, the strikingly styled LCD TV consumes over 50% less power than its predecessor.

Available in two screen sizes (40-inch, 46-inch), the new BRAVIATM WE5 series is one of the most energy-efficient HD televisions available.

Key to its remarkable energy saving performance is a new micro-tubular Hot Cathode Fluorescent Lamp (HCFL) backlight that boosts efficiency without compromising superb BRAVIATM picture quality.

The WE5 marks the debut of other energy saving innovations. It’s the first BRAVIATMwith an intelligent Presence Sensor that detects the body heat and movement of anyone sitting within normal range of the screen. If the viewer leaves the room – to answer the door or during a commercial break – the sensor activates an energy-saving ‘picture off’ mode, while leaving TV sound on. The picture turns back on as soon as the viewer re-enters the room. If no movement is detected in the room – perhaps when you’ve fallen asleep in front of the screen – the set automatically switches to standby after 30 minutes.

It’s also the first BRAVIATM with a new Energy Saving Switch that cuts electricity bills still further. Other televisions draw a small amount of power when they’re in standby or even when switched off. Flipping a conveniently-placed switch on the WE5 turns the set off completely. Switch back on again and the TV returns immediately to its previous state. It’s a smarter, more convenient alternative to manually unplugging the TV when it’s not in use.

The WE5 includes a unique easy-to-use electronic on-screen operation manual that reduces the need for printed paper instructions.

Aside from its eco credentials, the WE5 series delivers effortless picture performance with your favourite movies, TV broadcasts and games. The Full HD 1080p LCD panel is complemented by Sony’s new BRAVIA EngineTM 3 that cleans, filters and optimises image data to reduce picture noise while boosting contrast and colour range. Motionflow 100Hz technology with Image Blur Reduction doubles the displayed frame rate for smoother, sharper sports and fast-moving action scenes.

Greenest ever BRAVIATM line-up

Alongside the WE5, the entire 2009 BRAVIATM range delivers remarkable energy efficiency without sacrificing vibrant HD picture quality.

Most 2009 models carry the ‘EU Flower’ an Eco-label introduced by the European Commission to certify greener, more environmentally friendly products that comply with strict ecological and performance criteria.

Eco settings on all models are conveniently grouped together for easy access via the television’s settings menu.

Reducing LCD panel power consumption, most 2009 BRAVIATM models feature a Light Sensor that automatically adjusts backlight brightness depending on ambient room light. Complementing the auto Light Sensor, there’s a selectable power saving mode that reduces backlight illumination levels for comfortable viewing in dim light.

An ‘Idle TV’ mode functions like a PC screensaver, switching off the TV picture to conserve energy if there’s been no user activity for a preset time. It’s complemented by a sleep/timer function that switches the set to standby after a preset time: it’s a useful way of saving energy if you’re inclined to drop off during late-night movies.

PC Power Management mode switches automatically to standby if no signal is received from a connected computer for 30 seconds. It’s handy if you’ve connected the TV to your computer for some big-screen gaming action, and want to take a few minutes break without switching everything off.

What’s more, the increasingly space-saving design of 2009 BRAVIATM models requires fewer product packaging materials. This further reduces carbon emissions during transportation.

“Sony consistently leads the way in reducing the environmental impact of its televisions and other electronic products”, says Hiroshi Sakamoto, Vice President, TV Marketing Europe. “As the remarkable WE5 demonstrates, this year’s BRAVIATM line-up doesn’t just look and perform better than ever before. It’s an emphatic statement that Sony is serious about cutting the environmental footprint of everybody’s home entertainment experience.”

BRAVIATM WE5 Series: Key Features

 

WE5

Screen size (inch)

40, 46

Panel Resolution

1920×1080

Motionflow

100Hz

BRAVIATM ENGINE

BE 3

Live Colour

Yes

24p True CinemaTM

Yes

Integrated digital tuner

MPEG4 AVC-HD1, DVB-T, DVB-C2

DNLA (music/photo/video)

Yes

AppliCastTM

Yes

HDMITM inputs

4

BRAVIATM Sync

Yes

USB Media Player

Yes

Picture Frame Mode

Yes

SCART

2

HD15 PC Graphics Input

1

S-Force Front Surround

Yes

XMBTM

(Xross Media BarTM)

Yes

Swivel

Yes

1 Where DVB-T/DVB-C compatible services are available

2 With supported operators

BRAVIATM 2009 Line-up: Eco Features

 

S5500

V5500

W5500

E5500

WE5

ECO Setting menu

Yes

Yes

Yes

Yes

Yes

HCFL Backlight

 

 

 

 

Yes

Presence Sensor

 

 

 

 

Yes

Energy Saving Switch

 

 

 

 

Yes

On Screen Instruction Manual

 

 

Yes

Yes

Yes*

Power Saving Mode

Yes

Yes

Yes

Yes

Yes

Idle TV Standby

Yes

Yes

Yes

Yes

Yes

PC Power Management

Yes

Yes

Yes

Yes

Yes

Light Sensor

 

Yes

Yes

Yes

Yes

EcoLabel (EU Flower)

**

**

**

**

**

Slimmer design (reduced packaging)

Yes

Yes

Yes

Yes

Yes

* With reduced paper instruction manual

** These models have been awarded the ‘EU Flower’ eco-symbol: WE5 (40″, 46″); W55 (32″, 37″, 40″, 46″); E55 (32″, 40″); V55 (32″, 37″, 40″, 46″, 52″); S55 (37″, 40″) The EU Flower symbol is the official EU mark for greener products. Compliance includes a take-back policy for recycling after use, reduced energy consumption during use and standby, and limiting harmful substances.

 

For more information, please contact your local PR manager or:

Maja Hauke, Corporate Communications, Sony Europe

maja.hauke@eu.sony.com  / +44 (0)1932 817 383

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company’s European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit https://www.sony-europe.com andhttps://www.sony-europe.com/presscenter

“Sony” and “BRAVIA” are registered trademarks or trademarks of Sony Corporation. All other trademarks are trademarks or registered trademarks of their respective owners.