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Social media agency charged with driving buzz online

26th May 2010, LONDON:

Centaur, the specialist business information publishing company, has appointed immediate future to run the online PR and social media campaign promoting Marketing Week Live 2010. The flagship event is run by the teams behind www.marketingweek.co.uk andwww.newmediaage.co.uk and takes place from 29th to 30th June at London’s Earls Court.

 

The social media agency is tasked with using channels such as Twitter, Facebook and LinkedIn to build excitement around the show. Campaign tactics will include blogger relations, Tweet-ups, social media consultancy and driving conversations with online influencers. This will ensure a constant presence in the social media sphere that will ensure the show is front of mind for marketers on the run up to the show.

“We know the people looking to come to Marketing Week Live will be online looking for insight, news and information,” said Andy Oakes, publisher of New Media Age. “It is important that we focus on communicating with these people through the channels they use. Social media offers a simple and quick way for us to start and join key conversations and to maximise the interaction we have with our audience. immediate future understands this audience and how it communicates. Part of the campaign will see the team speaking directly to marketers building their understanding of the show and empowering them to be advocates for the event.”

“Marketers are active users of social media channels for work as well as pleasure,” said James Mossman, account director at immediate future. “By starting a large number of small conversations through an integrated mix of social media channels, we have an opportunity to steadily build buzz around the show, peaking the week of the show. The campaign will pull together all the elements that make Marketing Week Live successful: the exhibitors, spokespeople and conference sessions as well as those planning to come.”

The event brings together four dedicated exhibitions and conferences covering online marketing, data marketing, in store marketing and market research. At the heart of the show will be Centre Stage, where some of the biggest names and from companies including Coca Cola, Unilever, O2 and Domino’s Pizza will be presenting.

For more information about the event and immediate future managing director, Katy Howell’s session on the Brand Strategy stage, please contact James Mossman at immediate future on 0845 408 2031 or atjames.mossman@immediatefuture.co.uk.

 

Notes to editors

About Marketing Week Live!

You can follow all the news and information on the build up to the show by:

Following on Twitter here

Joining the Facebook group

Joining the LinkedIn group

 

About immediate future

immediate future is an independent communications company that specialises in social media and digital PR for brands alongside business and corporate public relations for the digital marketing industry.

Specialists in online PR and social media relations the company helps brands manage the online conversation and build a positive reputation. Campaigns are enhanced with influential blog relations; SEO PR increases search engines visibility; and online press coverage generates advocacy.

Clients

immediate future has created award-winning campaigns for companies, including:

Sony Europe, BBC, Diageo Global, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture)

Firsts:

First SEO PR in the UK

First use of blog comms for Sanex, a Sara Lee brand

First to run an Online PR training course with E-consultancy

Awards:

European Business Awards 2009: Ruban d’Honneur recipient for Marketing Strategy of The Year

MediaGuardian Innovation Awards 2009: Finalist for PR Campaign

The Drum Marketing Awards 2009: Finalist for Best PR Strategy

Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing

For more information please visit www.immediatefuture.co.uk