Bringing together the recent research on the Tech c-suite buyer with neuromarketing thinking proved to the perfect pairing for  the breakfast event in July. So much so that the event, B2CTO,  was a sell out on the hottest day of the year. A second date to repeat the breakfast briefing is announced today.

Jazz Aujla of Konica Minolta Business said on Twitter, “How do we engage the technical #csuite and make it look good? Mind officially blown at #b2ctoevent Bacon sarnies an added bonus.”

Although over 40 tech brands made it to the event, many missed out. So the team at immediate future and Lab are running an encore event on the 9th October.

Open to brand-side marketers, the event not only sees exclusive research on the C-suite tech buying audience, but details, how you adapt your content marketing, social media and digital to get in front of this hard to reach audience.

Based on social intelligence from conversations and survey data on Twitter, Facebook, LinkedIn and so on, the report reveals some stunning facts including how young the audience really is and which social channels they’ll visit most frequently. Michelle Lynch of Scality tweeted, “Excellent insights from @katyhowell Make your engagement matter”

The encore event takes place in central London on 9th October and Marketing folk can register to attend for free.