Three new Sony digital cameras make unforgettable images beautifully affordable. Packed with smart features like Smile Shutter and Intelligent Scene Recognition, the Sony Cybershot W220 and W210 are your passport to gorgeous photos with more fun and less fuss. When real value counts as much as great pictures, the colourful Sony Cybershot S950 puts unbeatable quality within everyone’s reach.

Sony Cybershot W210 and W220

• 12.1 effective megapixels
• Carl Zeiss 4x optical zoom lens
• Sony digital camera with Smile Shutter and Face Detection for beautiful portraits
• Sony Cybershot with Intelligent Scene Recognition for simplified shooting
• 30mm Wide angle lens for getting more into your photos
• W220 colour options: silver, black, pink and blue
• W210 colour options: silver, black, pink and green

Sony Cybershot S950

• 10.1 effective megapixels with 4x optical zoom
• Sony digital camera SteadyShot for reduced camera shake
• Sony Cybershot Face Detection for beautiful portraits
• Large 2.7-inch LCD
• Three colour options: silver, pink, black

Sony Cybershot W220 and W210

The two latest additions to the stylish Sony Cybershot W Series take the hard work out of capturing amazing images, whatever you’re doing.

Sporting a super-high resolution of 12.1 effective megapixels, the W220 and W210 Sony digital camera feature a top-quality Carl Zeiss lens with 4x optical zoom to bring your favourite subjects closer. Both models also feature SteadyShot image stabilisation (W220: Optical SteadyShot). Coupled with high sensitivity (max ISO 3200), this reduces camera shake for crisper pictures when you’re shooting handheld without a tripod.

The new Sony digital camera range comes with Smile Shutter that captures more happy moments and is great fun to use, automatically firing the shutter when someone smiles. Adjustable to prioritise children’s or adults’ smiles, it’s perfect for relaxed, informal portraits. Smile Shutter also works in conjunction with Face Detection. This fine-tunes focus, exposure, white balance and skin tones for beautiful portraits.

Both new Sony cybershot W-Series models also feature Intelligent Scene Recognition for simpler shooting in difficult conditions. This automatically adjusts camera settings for best results in a range of commonly-encountered situations like backlit scenes or twilight portraits.

Detail-packed pictures can be enjoyed on the large, clear 2.7-inch LCD screen. High Definition slideshows with music add an extra dimension of fun to viewing your shots – either on the LCD screen or a connected BRAVIA television. PhotoTV HD means even more vibrant, colourful images when the camera is connected to a compatible BRAVIA TV (requires optional HD cable).

Sony Cybershot S950

Available in a choice of stylish silver, pink or black finishes, the easy-to-use Sony Cybershot S950 is your perfect introduction to the world of beautiful digital images.

Image quality stands out on this Sony digital camera thanks to a generous 10.1 effective megapixel resolution and powerful 4x zoom lens to bring your subject closer. There’s a large 2.7-inch screen for viewing your shots in comfort. First-time camera users won’t be confused by simple shooting menus and a choice of six easy-to-use Scene Selection modes. There’s also an Easy Shooting mode that simplifies operation while offering helpful on-screen instructions.

Originally introduced on high-end Sony Cybershot models, enhanced Face Detection can track up to eight faces in a scene, fine-tuning focus and exposure for beautiful portraits. SteadyShot image stabilisation compensates for camera-shake. In tandem with a special High Sensitivity mode (max. ISO 3200), it’s the key to crisp, beautiful images – especially when you’re shooting indoors or in low light without a tripod.

All new Cyber-shotTM models include Picture Motion Browser version 4.0 (S950) and version 4.2 (W210 and W220). The latest version of Sony’s image management application simplifies sorting, viewing and searching through photos and video clips stored on your PC’s hard drive. There’s also a wide range of optional accessories available to help you get even more from your Sony Cybershot.

There have been three new designs of soft carry cases introduced to protect the main unit against scratches and dust.  The first, a genuine leather case  available in four colours (Black, Red, Brown & White) – LCS-CSVA.  The second, a different design of case with pressed leather also available in four colours (Black, Blue, Green & Pink) – LCS-CSVB and lastly a casual soft carrying case with six colour variations (Black, Green, Silver, Pink, Brown & Blue) – LCS-CSVC.

A newly developed GPS unit kit GPS-CS3KA can put geotag data on pictures taken by your Sony Cybershot, these can then be viewed on maps with Google EarthTMsoftware and uploaded on major web sharing services.  The key benefits over the previous model are higher sensitivity, built-in memory card and SD slots and an LCD display for enhanced usage.

The Sony Cybershot W210, W220 and S950 are available from February 2009.

Key technical specifications:

NOTES TO EDITORS

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for certain printed circuit boards.

Process

The extended user manual is provided electronically on CD-ROM to reduce paper use.

Product packaging is made from 100% recycled paper to reduce the impact on the environment. VOC (Volatile Organic Compound) – free vegetable oil based ink is used to print the carton.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1.      Reducing CO2 gas emissions

2.      Increasing the percentage of renewable energy  used in manufacturing facilities

For more information, please contact:

Silke Schild, Corporate Communications, Sony Europe

silke.schild@eu.sony.com / +44 (0)1932 816 507

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company’s European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit http://www.sony-europe.com and http://www.sony-europe.com/presscenter