Understand how precision targeting and content optimisation can dramatically improve lead quality and quantity as Katy leads this keynote speaker session! Specifically:

  • How to employ smart data analysis
  • How to focus your content through a proven performance framework
  • How to map your customer journey across the funnel

Katy will demonstrate how large brands like IBM, and Thomson Reuters are generating leads through optimised social content for a measurable ROI.

Katy says, “Content is the key to lead generation. But it must be planned, grounded in data insights and most importantly, delivered in context. Get this mix right and you can drive leads through social.”

Join Katy on 18th June and find out what else you can expect from the B2B Summit 2014 by visiting https://po.st/OCYxsy