Having proven the value of social for lead gen in our previous work on Thomson Reuters Eikon, immediate future embark on a new pilot project to connect with and engage Senior IT decision makers in the Finance sector.

Thomson Reuters Elektron is a suite of data led solutions and managed services that power trading enterprises across global markets. The team will be shattering content and optimising it for social media, connecting with customers and deepening the understanding of how to harness the power of the Elektron solutions. Ultimately, the objective is to drive lead generation and facilitate valuable conversations between subject matter experts and the target decision makers.