Pioneering social media consultants introduce life-like crisis management simulations

Social media consultancy, immediate future, is launching a new training service to help organisations understand how to prepare for and control an online crisis. Through an immersive and life-like simulation exercise, participants are placed in the eye of the Twitter storm, under attack from angry bloggers and face-to-face with an avalanche of consumer questions and demands.

The simulation, which has been tried and tested by Sony Electronics across Europe, meets the need for organisations to be prepared to act at lightning speed to manage their reputation in the face of a crisis online. It also seeks to minimise any negative legacy for their online reputation on search engines.

With a bespoke and scalable scenario for every organisation, immediate future’s simulations feature role-playing and live interaction from a range of characters across traditional media and multiple social media platforms. This tests the skills of the online reputation management team including organisation, decision-making, use of monitoring tools and their ability to communicate through relevant social media channels such as Facebook and Twitter. All the activity is done in private and secure platforms that cannot be accessed by anyone else.

Nick Sharples, previously Director of Corporate Communications at Sony Europe said: “I was really impressed with the work of immediate future – it was well planned and delivered the social media immersion and integration that I knew we needed to replicate the reality of a fast moving online crisis. The crisis simulation gave us food for thought – not to mention some quickened pulses. The increasing tempo and pressure of the day also made it feel very real!”

Adam Lewis, director at immediate future added: “You just need to look at case-studies of Nestle Kit Kat and Domino’s Pizza to see the extra complexity that social media has added to crisis management. Organisations have to move faster, use multiple platforms and have the resources in place to interact with their audiences in real-time. Our simulation allows people to learn new skills and identify new vulnerabilities in a safe environment.”

The simulation is part of a comprehensive online reputation management service from immediate future. This includes vulnerability audits, reviewing and updating existing crisis management processes and bespoke training workshops for staff. More detail can be found at:

immediate future is offering clients a free initial consultation to assess their readiness to deal with an online reputation issue. For more information, please contact


For more information please contact:

Adam Lewis
0845 408 2031

About immediate future

immediate future is an independent social media consultancy. With seven years’ social media experience, we are official social media trainers for the Institute of Direct Marketing (Diploma and Certificate) and Chartered Institute of Marketing. We lead the industry with our work as ambassadors on the IAB social media council and are a founding member of the CIPR social media panel.

With a multi-disciplinary approach, we offer impartial and expert advice to our clients. We set frameworks, recommend strategies and design communication blueprints; helping companies create robust, measureable social media initiatives, whilst managing the risk to reputation.


immediate future has created award-winning campaigns for companies, including:

Sony Europe, BBC, Diageo Global, Epson Europe, Ubisoft, HPI, Bausch & Lomb, HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture).


Online Reputation Awards 2010: Winner of Best Use of Online PR/Blogger Relations
European Business Awards 2009: Ruban d’Honneur recipient for Marketing Strategy of The Year
MediaGuardian Innovation Awards 2009: Finalist for PR Campaign
The Drum Marketing Awards 2009: Finalist for Best PR Strategy
Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing