Katy Howell, CEO at immediate future will host a session discussing the value and impact of personalisation on social media. She presents to graduates in the award-winning digital marketing leadership qualification, Squared Online.
Squared Presents is an event series that see big thinkers and inspirational speakers join graduates at Google HQ to share their digital experiences and expertise across a wide range of subjects.
Katy plans to get into the nitty gritty of social marketing, exampling case studies and actual insights looking at channel strategy, customer journey mapping and psychographic segmentation.
She says: “Gone are the days when you could just push out organic posts on Facebook and Twitter. It is not just that there is too much noise to be heard, but more importantly, that consumers and customers alike are frustrated with irrelevant brand posts. It is time for companies to be relevant, personal and targeted in social.”
Katy will share twelve years’ expertise in social media drawn from working with household brands across all the social platforms.