Consultancy hired to handle social media for Hotpoint and Indesit

Social media consultancy, immediate future, has been hired by Indesit Company, the largest manufacturer of white goods in the UK, to integrate social media across the business.

The team will be providing strategic guidance for a range of functions including PR, HR, marketing and customer service.

Katy Howell, MD of immediate future, said: “Indesit has built its reputation on innovative technology and reliable customer service and that’s why it’s the market leader. We see social media as an extension of this position and a way for Indesit to provide efficient customer engagement.”

immediate future’s strategic counsel starts with an audit to gather insights, contextualise the business and identify consumer conversations and communities. A risk assessment highlights dangers to online brand reputation; and a social media score-card enables the team to develop a strategy and assess the level of training and mentoring needed to up-skill the staff.

Indesit Marketing Director, Adam Woolf, commented: “immediate future offers the expertise and impartial advice that we are looking for. Social media is changing the relationship between consumers and brands. We want to ensure Indesit continues to lead the way in customer service and market innovation.”



For more information please contact:

Adam Lewis
0845 408 2031

Notes for Editors

immediate future is an independent social media consultancy. With seven years’ social media experience, we are official social media trainers for the Institute of Direct Marketing (Diploma and Certificate) and Chartered Institute of Marketing. We lead the industry with our work as ambassadors on the IAB social media council and are a founding member of the CIPR social media panel.

With a multi-disciplinary approach, we offer impartial and expert advice to our clients. We set frameworks, recommend strategies and design communication blueprints; helping companies create robust, measureable social media initiatives, whilst managing the risk to reputation.


immediate future has created award-winning campaigns for companies, including:

Sony Europe, BBC, Diageo Global, Epson Europe, Ubisoft, HPI, Bausch & Lomb, HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture)


Online Reputation Awards 2010: Winner of Best Use of Online PR/Blogger Relations
European Business Awards 2009: Ruban d’Honneur recipient for Marketing Strategy of The Year
MediaGuardian Innovation Awards 2009: Finalist for PR Campaign
The Drum Marketing Awards 2009: Finalist for Best PR Strategy
Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing