Delegates at the General Electric (GE) International Software Summit will be hearing from our MD, Adam Lewis, about the power of social media to build sales pipelines and drive revenues. The conference, running 20th-22nd May, is held in Rotterdam, Netherlands and brings together GE partners from around the world.

The presentation will look at how the B2B buyer journey has been changed by social media, how buyers are harder than ever to reach, plus real-life case studies where immediate future has used social media to build bigger pipelines and shorten sales cycles. Adam will also outline the four key steps any business needs to take to create sales success with social media!