Beautiful images, great design, fun features… and so easy to use

* New-generation digital photo frame containing Super Photo LCD panel (up to 10-inch) for unmatched detail, contrast and brightness
* A digital photo album with the biggest-ever 2GB capacity storing up to 4,000 images
* Expanded choice of Auto Touch-up functions corrects common picture problems
* The digital photo frames’ friendly user interface & easy-to-use new picture search finds stored photos in moments
* Creative & wide range of slideshow, calendar, clock and fun viewing modes

 

Now there are even good reasons to show off your treasured memories. The new ‘S-Frame’ digital photo frame range by Sony boasts best-ever HD picture quality plus a wide range of fun, easy-to-use viewing features.

 

 

With luxurious styling and a choice of screen sizes – from 7 inches up to a massive 10 inches – you’ll find the perfect digital photo frame to flatter any interior.

Just slip in the media card from virtually any digital camera or connect a PC to transfer your photo collection. X-Series digital photo frames include an extra-large 2GB memory, capable of storing up to 4,000 photos making an excellent digital photo album (NB: images are saved at 2 megapixel resolution to increase effective capacity).

Range-topping X-Series models feature a Super Photo LCD panel. This newly-developed LCD displays incredibly natural, detail-packed images with extremely high contrast and reduced glare. You’ll see the difference with deep, rich, blacks and opulent shadow tones, even in bright viewing conditions thanks to the Jet black feature.

Featured on all X- and V-Series models, the BIONZ imaging processor brings your pictures to life with exquisite detail, vivid colour and natural tones. This powerful image processing engine also accommodates large image files with ease, displaying the highest-resolution photos in moments when other digital photo frames struggle to keep up.

Powered by the BIONZ processor, Auto Touch-Up (X- and V-Series) now fixes an even wider range of common image problems. Red-eye, soft focus, skin blemishes and other faults can be fixed instantly to give your pictures even more sparkle, with no PC needed thanks to the Exposure correction.

Viewing options are wider and more accessible than ever before. There’s a huge range of new slideshow modes, including clock, calendar, ‘time machine’ (slideshow with date of photo), scrapbook and creative view modes to show off your images. You can even create your own calendar with the desired picture for each month and add a reminder (for example birthday or anniversary) via icons or directly add text

Easy-to-use new picture search functions (X- and V-Series) make it easy to track down your favourite photo from hundreds or thousands. Stored images can be browsed by events, markers or folders, helping you pinpoint the right picture in moments. If you copy a folder from your PC it will keep the name making it much easier to find the picture of your holiday in the Caribbean.

All S-Frame models feature an auto-orientation sensor. This intelligently ‘flips’ images so they’re always displayed with correct orientation, whether the frame is placed in portrait or landscape positions.

A new alarm clock function lets you wake up to your favourite pictures. There’s also a new auto-dimmer (X- and V-Series) that reduces panel brightness when room lighting levels are reduced so no waste of energy. The new digital photo frames also allow you to choose when you want it on or off making them more eco friendly.

X- and V-Series models can be connected to any HD Ready television, letting you enjoy big-screen slideshows with musical accompaniment.

The new range of S-Frame digital photo frames by Sony is available from April 2009.

 

NOTES TO EDITORS

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for certain printed circuit boards.

Process

The extended user manual is provided electronically on CD-ROM to reduce paper use.

Product packaging is made from 100% recycled paper to reduce the impact on the environment. VOC (Volatile Organic Compound) – free vegetable oil based ink is used to print the carton.

Planet

Sony is determined to lead the way as a responsible manufacturer, and as a result we are focussing on three key areas of investment:

1.       Reducing CO2 gas emissions

2.       Increasing the percentage of renewable energy  used in manufacturing facilities

 

For more information, please contact:

Silke Schild, Corporate Communications, Sony Europe

silke.schild@eu.sony.com / +44 (0)1932 816 507

 

About Sony:

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

 

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company’s European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

 

For more information on Sony Europe, please visit https://www.sony-europe.com and https://www.sony-europe.com/presscenter