social journey bw

Webinar: lead gen in social joins B2B Summit

Never before shared materials from campaigns with IBM, Motorola, Thomson Reuters and SagePay will be made available in this webinar on the social journey to B2B ROI. Taking place on 18th September at 11am, Katy Howell and Tom Ball will lead you through the social journey with exclusive guidance on how to deliver results from…

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immediate future features in The Guardian

IF’s CEO Katy Howell features in a recent article by Sharon Flaherty (@contentprlover) in The Guardian. Discussing how social marketers can provide better metrics and ROI from their campaigns with a view to increasing budgets, Katy believes there are only two things that will get the board’s attention: presenting your social media budget requests alongside…

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IF shortlisted for B2B Marketing Awards 2014!

immediate future is thrilled to announce its nomination for Best Use of Social Media at the B2B Marketing Awards 2014! Our entry, ‘Storytelling for lead generation through social media’, details our work with Thomson Reuters Eikon. The project was a balance between lead generation and deepening customer relationships through both storytelling and social content via…

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IF helps agencies connect on social at JFDI

Katy Howell leads the discussion this September at The Early Worm Club, sharing her expertise on how agencies can marry social to other marketing activities. Drive prospect meetings with this best approach to social media, and discover the value in creating a clear customer journey for leads. Attendees will also learn how to make strong…

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