social journey bw

Webinar: lead gen in social joins B2B Summit

Never before shared materials from campaigns with IBM, Motorola, Thomson Reuters and SagePay will be made available in this webinar on the social journey to B2B ROI. Taking place on 18th September at 11am, Katy Howell and Tom Ball will lead you through the social journey with exclusive guidance on how to deliver results from…

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immediate future features in The Guardian

IF’s CEO Katy Howell features in a recent article by Sharon Flaherty (@contentprlover) in The Guardian. Discussing how social marketers can provide better metrics and ROI from their campaigns with a view to increasing budgets, Katy believes there are only two things that will get the board’s attention: presenting your social media budget requests alongside…

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