Katy Howell to judge the Wirehive 100 Awards!

The 2014 Digital Agency Awards takes place in October but before the party can begin, the judges have to have their say! IF’s CEO Katy Howell will be lending her professional expertise alongside a host of industry notables. Working to discover and applaud the best in the business across a range of categories, from Most…

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140430 SAScon

CEO Katy Howell to speak at SAScon!

SASCon is a two-day event, taking place on 5th and 6th June in Manchester. Covering social, analytics and search, it is expected to be one of the biggest conferences for digital marketers. Katy will be taking the floor to talk about performance-led social content. Content might be a hot topic, but very few people are sharing…

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Two-thirds of brands manage real-time social engagement in-house, but half have other marketing role

Over 45% of brands say finding skills and resources in social media is a challenge. Whilst most brands (75%) manage real-time social engagement in-house, new research reveals that 50% are not dedicated full time to social media. Most are managing wider roles within marketing or communications. A survey of blue-chip brands, by social digital specialists, immediate future,…

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75% of brands say creativity is the most important skill for real time social engagement

But 45% report that finding the right skills and resources is the biggest challenge. Creativity dominates the skills requirements for managing real-time social engagement, according to the latest report from social digital specialists, immediate future. A survey of blue chip brands reveals that 75% consider creativity the most important skill requirement for social engagement, followed…

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