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Reviews catching up with search in online shopping

  New research shows power of consumer reviews and advocacy New research* published today from social media agency, immediate future, has revealed that product reviews by consumers, (24 per cent) are catching up with search (33 per cent) and onsite product information (27 per cent) as the top three sources of information that people use prior…

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Consumers want incentives for review and recommendation

Credibility of reviews is unaffected when reviewers are rewarded New research* published today by social media agency, immediate future, demonstrates a desire from consumers to be more involved in the review of products and services provided by online retailers. Over 60 per cent of the 2,000 online shoppers who took part in the research, said they would be…

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immediate future scoops award for Sony Twilight Football

Social media agency wins at Reputation Online Effectiveness Awards   24th September 2010, LONDON: Social media agency, immediate future, is recognised at the Reputation Online Effectiveness Awards for their Sony Twilight Football initiative. The social media agency came out on top in the ‘Best use of online media/blogger relations’ category. The awards, held at the Hospital…

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Epson Europe embraces Social Media

Global imaging and innovation leader appoints social media agency 3rd September, LONDON: Epson® is stepping up its digital activity and has hired social media agency, immediate future, to implement a cohesive social media strategy across Europe. Following a three-way pitch, Epson handed the creative brief to immediate future to take charge of Epson’s online engagement.…

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Wonderfully simple to shoot and share: Three new Bloggie HD cameras including 3D and more

Continuing to innovate in the pocket video camera space, Sony reveals new Bloggie HD mobile camera to establish an attractive and affordable line-up. Continuing to innovate in the pocket video camera space, Sony reveals new Bloggie HD mobile camera to establish an attractive and affordable line-up. Sony’s Bloggie HD cameras include unique features that break through the…

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Sony introduces world’s first digital still cameras with Full HD progressive video, dual recording

Sony unveils five new Cyber-shot™ digital still cameras that make it easy to achieve DSLR-like quality still images, stunning 3D photos and high-quality Full HD videos. Sony today unveils five new Cyber-shotTM digital still cameras that make it easy to achieve DSLR-like quality still images, stunning 3D photos and high-quality Full HD videos. Sony has designed…

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Uncovering the truth about social media in practice

Brands and industry professionals share social media secrets 23rd June 2010, LONDON: Social Media Lens, a comprehensive report on the techniques used for successful social media activity, will be launched at Marketing Week Live! on June 29th at London’s Olympia. The e-book, put together by social media agency immediate future, is a collection of articles…

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Centaur chooses immediate future to run Marketing Week Live! 2010 online PR campaign

Social media agency charged with driving buzz online 26th May 2010, LONDON: Centaur, the specialist business information publishing company, has appointed immediate future to run the online PR and social media campaign promoting Marketing Week Live 2010. The flagship event is run by the teams behind www.marketingweek.co.uk andwww.newmediaage.co.uk and takes place from 29th to 30th June at London’s Earls Court.  …

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