3D World and Sony to offer 3D animated filmmakers a global showcase

Sony has partnered with market-leading 3D World magazine to create the ultimate stereoscopic-3D (S-3D) film competition; giving both professional and amateur filmmakers the opportunity to showcase their work at this year’s SIGGRAPH, present their work to millions of Sony BRAVIA 3D TVpurchasers and receive global industry acclaim. The competition opens today and will run until July 2010.

“As the market leader in all aspects of the 3D value chain, from Lens to Living Room to 3D glasses , and with a rich heritage in the filming, production and distribution of 3D cinema classics, Sony is committed to helping existing and emerging 3D Film making talent. By working with Future’s 3D World in print and online, we will be deploying a full range of technology advice, tips and mentoring opportunities for entrants,” said Nick Sharples, Sony Europe.

The competition launches today with dedicated tutorials and feature content designed to educate readers about all aspects of S-3D filmmaking. The magazine includes features on the rules of S-3D and top tips on using 3D TV to enhance a story and the pitfalls to avoid. The 16-page section ends with a detailed tutorial on how to create a stereoscopic camera rig in a range of popular 3D software applications.

To support the competition, a microsite www.3dworldmag.com/sonycompetition has been developed which features video tutorials, regular news updates from the 3D community, exclusive behind-the-scenes content from Sony experts, interviews from enthusiasts at the cutting edge of 3D and, last but not least, the chance to speak to directors and film makers with one-off Q&As.

Fiona Tully, Publisher of 3D World for Future, the special-interest media group said, “3D World has been a core part of the 3D and 3D TV community for ten years and is the perfect partner for Sony in its quest for top-quality stereoscopic 3D content. Our readers want to push the boundaries of what they can do with animation, motion graphics and visual effects and are committed to improving their knowledge and skills to stay ahead of the curve. I’ve no doubt they’ll relish the chance to showcase their talents on a global stage”.

The competition will be supported by regular social media updates from Sony and 3D World, to ensure 3D filmmakers and fans alike are kept up to date with the latest news. Twitter, Facebook and YouTube profiles will all be used to ensure a regular flow of 3D TV news. Filmmakers can express their interest in taking part in the competition either through 3D World magazine or its website (www.3dworldmag.com ), both of which will offer regular updates and guidance on making the most of the contest.

A live judging event will take place in early July and the winner will be announced at SIGGRAPH on 25th July.

How to enter the competition: 
The competition is open to anyone capable of producing a stereo 3D video sequence – be it a new short from scratch or re-rendering an existing project in stereo 3D. The closing date for entries is Friday 9th July 2010.
You’ll need to render two sequences as single stream progressive scan 1920×1080 24fps (using any codec that plays back on a current non-3D PlayStation 3) one for right eye, one for left, and with stereo sound.
For initial judging, the video should be arranged as two, side-by-side, horizontally compressed 960×1080 images, left eye image on the left. The 960×1080 images will then be expanded to fill the 16:9 1920×1080 screen for viewing. You’ll need to use a compositing package to combine the two sequences into one piece of footage.
Winning entries selected for inclusion on the demo Blu-ray Disc will need to be delivered as two sets (left eye and right eye) of 1920×1080 TIFF or TARGA frames and a 48KHz Wav file for the sound (stereo or surround).
To enter the competition, send your stereoscopic movie on CD or DVD to the following address: Rachel Batchelor, Sony Europe, The Heights, Brooklands, Weybridge, Surrey  KT13 0XW.
Your entry must clearly state your name, address, telephone number and email address. (Unfortunately we are unable to return original entries.)
All entries should be sent by 9 July 2010.
Full terms and conditions can be found on the competition microsite.

For more information please contact:

Rachel Batchelor


About Sony Europe

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD high-definition television, Cyber-shot™ digital camera, Handycam® camcorder, “α” (pronounced Alpha) digital SLR camera, and Walkman® MP3 player as well as its VAIO™ personal computers and high-definition (HD) professional broadcast equipment, highlighted by the XDCAM® HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world’s leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

For more information on Sony Europe, please visit https://www.sony-europe.com