immediate future launches a step by step guide to creating a social media policy to protect company reputations

Based on nine years’ experience in social media, immediate future, a top 5 social media consultancy, today launches the social media policy workbook. The first of its kind, the workbook avoids the fluff and social media rhetoric. Instead it gives brands step-by-step guidance on creating a policy that protects company reputations, safeguards employees and complies with the law.

The Social Media Policy Workbook is free to download at

In a research study earlier this year on social media and the law, it was clear that many companies didn’t have a comprehensive social policy in place; in fact 19% didn’t have one at all. Whether companies find themselves in the throes of crisis or in a tangle of tribunals, social media can present a risk to business. A risk much mitigated by having a solid social media policy in place.

“Social media is leaky. It’s everywhere!” says Katy Howell, CEO at immediate future. “Everyone is connected. Not just your marketing department. But your employees, your shareholders, your suppliers and partners too. Unfortunately not everyone is aware of the damage they can do to your company reputation. Now is the time to get good social media governance in place. And that starts with a robust social media policy.”

The workbook goes beyond being a social media policy template. It has been designed to help companies create bespoke policies that plug the vulnerabilities and set the frameworks that are relevant to the organisation.

Katy adds: “The social media policy workbook is structured to help marketers, HRs and operations professionals include all the essentials in their social media policies. With hints, tips and a little humour the workbook makes creating the policy a little entertaining too – well as entertaining as you can make policy writing!”

The Social Media Policy Workbook is free to download at

For more information please contact:

Sarah Sharkey
0845 408 2031

About immediate future

About immediate future
immediate future is one of the most respected independent social media consultancies in the UK. Planning is core to our social business consultancy and community management services.

With nine years’ social media experience, we help brands by creating robust, measureable social media strategies, and support initiatives with implementation –  building client capabilities with training and mentoring.

immediate future is the official social media trainer for the Institute of Direct Marketing (Diploma and Certificate). We’ve authored book chapters (Share This, Share This Too and Social Customer Service), contributed to the IAB social media council and we are active members of the CiPR social media panel.

Sony Europe, Staples Europe, Ideal Shopping Direct, BBC, Diageo Global, Sony Music, Ubisoft, Selfridges, Indesit , Playstation, Hotpoint, JD Williams, General Medical Council (GMC), Festo, Tealeaf, HSBC, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture).

Notes for Editors

For information please contact Sarah Sharkey on 0845 408 2031

·         The full report is available at


·         images are available on request