Sony Blu-ray Disc advert captures dramatic movie action sequences in pure laser light
Sony today releases a high production online video capturing dramatic action sequences lit purely with lasers.
Cue a battle of gladiators versus futuristic robo-cops; suped-up sports cars being dropped from a sheer height; a pack of wolves let lose on the set; and raindrops striking a rhythmic drum kit beat. All brought to life in a new way as a bank of lasers dance over the action – providing dramatic glimpses of HD visual scenes.
Filmed on location within a working industrial chimney in Hungary, all shots were taken in the absence of any form of natural light.
The stunning end result is a video that brings to life the new level of viewing experience that Sony Blu-ray Disc offers. The video follows the recent opening of the Museum of Low Res, a virtual journey of discovery illustrating how Blu-ray Disc will change the way consumers view their home entertainment.
The full HD video can be found here: https://www.blu-ray.sony-europe.com/player/
Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.83 billion (yen 8,296 billion) for the fiscal year ended March 31, 2007, based on an average market exchange rate for the same period of yen 148.6 to the EUR. It employs approximately 163,000 people worldwide.
In Europe, the Sony Group recorded consolidated annual sales of EUR 13.71 billion (yen 2,038 billion) for the fiscal year ended March 31, 2007. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company’s European electronics business and registered consolidated sales of EUR 9.12 billion for the same period.