Brands and industry professionals share social media secrets

23rd June 2010, LONDON:

Social Media Lens, a comprehensive report on the techniques used for successful social media activity, will be launched at Marketing Week Live! on June 29th at London’s Olympia.

The e-book, put together by social media agency immediate future, is a collection of articles and anecdotes written by brands, industry experts and influencers, who have first hand experience of social media communications in practice and who have been willing to share their social media ‘secrets’.

Social Media Lens is packed full of industry insights. Topics include managing a crisis in the social sphere; how community 2.0 is changing the way companies do business and understanding the challenges of managing global campaigns. The report includes practical tips, short cuts and strategies from some of the industry’s senior figures as well as case studies, reports and insider information from the immediate future team.

For marketers and PRs who are just introducing social media activity into their communications strategy, Social Media Lens will enable them to avoid the mistakes made by social media early adopters, whilst experienced marketers will discover new techniques and technologies being used by some of the biggest brands.

“It’s now time to move on from theories and examine real world examples in order to understand how social media works” says Katy Howell, immediate future’s managing director. “We hope Social Media Lens will provide a valuable resource for all businesses engaging in social media activity and give marketers and PR professionals a deeper understanding, beyond the hype, of how social media operates.”

Social Media Lens will be available for download via the immediate future website from June 29th. Visitors to the site can also reserve a copy before that date. Copies will also be available at immediate future’s stand (A405) at the Marketing Week Live! show from the 29th- 30th June 2010.

For more information about Social Media Lens and immediate future please contact James Mossman at immediate future on 0845 408 2031 or
Note to Editors:
immediate future is an independent communications company that specialises in social media and digital PR for brands alongside business and corporate public relations for the digital marketing industry.

Specialists in online PR and social media relations the company helps brands manage the online conversation and build a positive reputation. Campaigns are enhanced with influential blog relations; SEO PR increases search engines visibility; and online press coverage generates advocacy.

immediate future has created award-winning campaigns for companies, including:
Sony Europe, BBC, Diageo Global, BT, ASOS, Mirror Group, Cancer Research, NSPCC, EMI, AVG, Ferrero and GoView (PSP and Sky joint venture)

First SEO PR in the UK
First use of blog comms for Sanex, a Sara Lee brand
First to run an Online PR training course with E-consultancy

European Business Awards 2009: Ruban d’Honneur recipient for Marketing Strategy of The Year
MediaGuardian Innovation Awards 2009: Finalist for PR Campaign
The Drum Marketing Awards 2009: Finalist for Best PR Strategy
Marketing Society Golden Jubilee Awards 2009: Finalist for Digitally Led Marketing