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75% of brands say creativity is the most important skill for real time social engagement

But 45% report that finding the right skills and resources is the biggest challenge. Creativity dominates the skills requirements for managing real-time social engagement, according to the latest report from social digital specialists, immediate future. A survey of blue chip brands reveals that 75% consider creativity the most important skill requirement for social engagement, followed…

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Want user generated content? Then activate Live Brand Social

Find your ‘creators’ on Facebook, where 60% upload photos and 30% upload original video content In a study, launching today, social media consultancy immediate future, in partnership with brand experience agency, Electrify, discovered that UK consumers prefer to upload their user generated content from live branded experiences, to Facebook. The research looks at the increasing…

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Festo consults immediate future for social media B2B strategy

  Global engineering firm to explore business opportunities with social media Festo, a leading world-wide supplier of automation technology, is working with immediate future to assist in the definition of their B2B social media strategy. The programme consists of a detailed social auditto extract customer insight and business intelligence from conversations about Festo and the wider…

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