brands Immediate Future

Beware, the world is watching you: what brands can learn from CatBinLady

If I said the name Mary Bale or Cat Bin Lady last week, you probably wouldn’t know what I was talking about. Before now, Mary Bale was just your normal, everyday person…until she decided to throw a cat in a bin! Unfortunately for Ms Bale, her actions were caught on…

Should some brands be unfriended?

Facebook is a huge success, we all know that. But are major brands being blinded by the sheer volume of people using the channel? First it was Levis who started using Facebook’s latest “like” functionality to allow people to…

What does Google Sidewiki mean for brands and PR?

Summary Sidewiki allows consumers to leave public comments on a sidebar attached to your organisation’s website You have no ability to delete or moderate these comments You can respond to comments, and as the owner of the website you can post a message which will always be displayed at the…

What do the new Twitter terms and conditions mean for brands and PR?

You might be aware that Twitter recently updated its terms and conditions, so we thought it was worth highlighting what these changes might mean for brands that use the micro-blogging site. Advertising Although no specific announcement has been made regarding advertising, the new terms make it clear…

What does the new Facebook @ reply feature mean for brands and PR?

You may have read that Facebook recently added a new feature which allows you to ‘tag’ other users in updates, which works in the same way as Twitter’s @ reply feature. We think this will have a significant impact on brands which are active on Facebook. How does the new…

Two thirds of brands on Twitter are being ignored

Here at immediate future we think that the best way of measuring how well you’re doing on Twitter is by looking at the number of times you get retweeted. As we’ve previously written, retweets are the means by which messages spread virally across Twitter, so the more interesting your conversations…

How 140 major brands are using Twitter

Over the past year social media gurus have been banging the Twitter drum very loudly, and everybody in the PR and marketing industry must by now be at least dimly aware that they need to pay attention to the service. But apart from the small handful of high profile case…

Presentation on brands in social media

Just gave this presentation at the Online Marketing Show. Not sure it makes a lot of sense without the banter over the top, but I thought I would share. The slides really fall into four categories: How brands are performing in social media The changing landscape online How you can trigger…

Google, Yahoo!, Apple and Microsoft are the most talked about brands online

Our latest research looking at brand conversation in social media shows that techie companies, [tag]Google[/tag], [tag]Apple[/tag], [tag]Yahoo! [/tag]and [tag]Microsoft[/tag], take the lead in terms of brand mentions in blogs, social networks and photo and video sharing sites.The study, launched at the Online Marketing Show examines the [tag]Interbrand Top 100 global…

Exclusive research into brands in social media

We are launching research exclusively at the Online Marketing show this week. The study looks at the Interbrand top 100 global brands, to reveal which brands have the largest share of voice and the most positive conversations. The report measures brand mentions across…

The People Behind the Posts

Social media is where brands get seen, heard and remembered. But behind every post, reply, and campaign is a person juggling deadlines, algorithms and constant feedback. If we ignore the mental health of social media professionals, we risk burning out the very people who keep our brands visible. Social media…

Surprising Hashtag Limits introduced on Instagram.

Instagram has announced a significant change to how hashtags work on the platform, introducing a new limit of five hashtags per post. The update, which will be rolled out gradually, is part of Instagram’s ongoing efforts to reduce spam, improve content quality, and refine how people discover…

Using Reddit to Find and Reach B2B Audiences

Reddit has quietly become one of the most useful places for B2B marketers to understand where real buying conversations are happening. But not by pretending to be ‘part of the community’. No, brands should not be joining subreddits to “spark discussion”.Thought leadership doesn’t really work anonymous forums – and the…

Signing off for Christmas. Properly.

We’re closing on 24 December and back on 5 January. Before we switch off, a straight take on what 2025 proved about social, what actually worked, and what we think will matter most in 2026.

Your 2026 plan is hiding in your 2025 panic

Your 2026 plan is hiding in your 2025 panic I have spent the last couple of months sat with marketers who are knee deep in 2026 planning. Everyone is wrestling with the same mix of fear and ambition. Budgets are flat or shrinking, targets are going up, AI is quietly…

TiVo: From black box to best mate

TiVo’s brief was beautifully awkward. Viewers love shows, characters and comfort watches. They do not love “advanced content discovery” or other tech jargon. Our job was to pull “Powered by TiVo” out of the black box and make it feel like the mate with the best…

Design Trends for 2026: Where Creativity Gets Clever

As 2026 rolls in, design feels smarter, warmer, and far more personal. We’re waving goodbye to the overly polished perfection of past years and stepping into an era that blends aesthetics with intelligence. The upcoming trends reflect a world that’s as intuitive as it is beautiful, with a little dash…

Community isn’t a channel, it’s how your social actually works

Community isn’t a channel, it’s how your social actually works Over the last few weeks I have lost count of how many marketers have said some version of this to me: “We’re thinking about community for 2026.” Often it comes with a hopeful look, as if community will magically fix…

Storytelling in the Age of Social Media

Storytelling has always been how humans make sense of the world. From myths around the fire to bestselling novels and blockbuster films, the same basic patterns repeat: a character wants something, faces obstacles, changes along the way, and emerges transformed. Social media has not killed this tradition; it has compressed…

The hidden AI layer between your brand and your buyers

The hidden AI layer between your brand and your buyers Every marketer I speak to is talking about how they use AI. Very few are talking about the AI they cannot see. While we are all busy playing with tools and prompts, LinkedIn, Meta, TikTok, YouTube, Reddit, X, Snapchat and…

The Q4 paid social trap

How can CMOs stop Q4 paid social costs from spiralling? CMOs cannot change Q4 seasonality, but they can change how exposed they are to it. Instead of leaving all budget in live auctions when CPMs peak, use Meta’s Reservation buying to pre book key Q4 reach at fixed prices, then keep a smaller auction budget for agile tests and trading. Lock creative and plans earlier in the year, use Q2 and Q3 to find winning hooks and formats, and use AI to build CPM and ROAS scenarios. You turn Q4 from a chaotic bidding war into a planned portfolio with clear risk and upside.

Trending Christmas Campaigns 2025: Festive Favourites, Unexpected Twists & All the Cheer

Is it me? Am I the problem? Or did the Christmas ads sneak onto our tellies WAY too quickly!!!? So I guess it’s that time again – the battle of the brands to make us chuckle, and shed a tear. Let’s unwrap this year’s finest festive offerings, shall we? Coca-Cola:…

Buyers decide early. Your funnel is late.

Buyers decide early. Your funnel is late. Social Day B2B this year made it crystal clear the rulebook has changed for marketers under pressure to prove growth from social. Session after session, the same message landed from different angles. The funnel you have in your deck is not how buying…

Designing for the Holidays

The holiday season is the loudest time of year on social media. Feeds fill up with gift guides, sales, countdowns and sentimental posts, and it becomes very easy for brands to disappear in the noise. As a social media agency, we live in that space every day, and we know…

Oh, it’s so easy to talk Thought Leadership

Oh, it’s so easy to talk Thought Leadership It’s not so easy to make it happen Thought leadership is how you build trust through expertise. You show your working, go deep on the messy bits, and nudge behaviour change over time. It’s the essential core of the way modern buyers…

Stay Organised as a Social Media Designer

If you’re a graphic designer working in social media, you already know the chaos: ten clients, five deadlines, three content calendars, and one folder called “Final_final_USE_THIS_ONE_really.png.” Yeah, we’ve all been there. But there are a few habits that can help you stay organised, save time, and keep everything running smoothly,…

ABM in social – is LinkedIn your only hope?

With B2B sales funnel focusses being so ABM orientated, how do marketing teams transfer this into social? Is LinkedIn the only answer? Maybe…but in some cases – maybe not. Firstly – let’s address the elephant in the room. It feels like there’s a real cost-pinch when it comes to marketing…

Social is scary enough: October’s frights that unlock Q4 growth

Social is scary enough: October’s frights that unlock Q4 growth I was going to write a Halloween screamer. But honestly, social is terrifying on a normal week, even when you’re not under pressure for Q4 growth. Algorithms lurch like zombies. AI keeps creeping around in corners. So, before I ham…

FinServ Social Search Guide | Get Found First & Chosen Faster

AI search just overtook SEO for B2B discovery; get the blueprint financial services brands need to get surfaced, saved and shortlisted faster.

AI Art – When it Helps, and When It Hurts

Open your feed today and you’ll probably scroll past dozens of AI-generated images and videos. Some are clever, some are beautiful, and some are just off. AI can be both a time-saver and a trust-breaker. Used well, it accelerates creativity. Used carelessly, it can make campaigns feel soulless and detached…

Social Snapshot: Long-form is having a social moment

Social Snapshot 22.10.25 banner, blue globe background, bold white title and date. Newsletter issue on long-form social video with platform specs, paid limits, YouTube TV viewing, TikTok Creator Rewards (>1-minute), Instagram 3-minute Reels, measurement and AEO tips

B2B isn’t boring. It’s brave, human and moving fast

this post unpacks why b2b isn’t boring and how it’s moved from nice-to-have to mission-critical. it argues for trust as a working system (clear claims, named sources, human voices), puts short, sourced answers where people and ai look (linkedin, youtube, communities), and shows why people beat logos for credibility. it backs hybrid buying journeys that give control and timely human support, and it tracks intent signals like saves, sends and branded search. if b2b is your world, join us at socialday b2b forum 2025 at bounce, shoreditch on 12 november to go deeper.

The B2B buyer is changing – so should your social

If you’re a B2B marketer, you can probably see your buyer is changing. Your meetings seem to have more and more senior-positioned folk who are younger, digitally native, and social pioneers. It’s time to adapt accordingly. They research on their phones, trust creators more than brands, and expect to feel…

Social Snapshot: Social schedulers vs native: what actually works

Social schedulers vs native: what actually works You’re managing a posting plan that never quits. Copy, links, tags, alt text, approvals, and the “can we move this to Thursday?” Loop. You’re holding social strategy in one hand and a calendar in the other, trying to keep both upright. At immediate…

Social media in 2026: trends and tribulations

The social media landscape has undergone another seismic shift, and brands that fail to recognise the growing trust gap between marketers and consumers risk being left behind – that’s according to Brandwatch’s 2026 State of Social report. Analysing 910 million online mentions, Brandwatch has found that brands…

Social Snapshot: Make social the engine room of growth

Make social the engine room of growth I’m thrilled budgets are shifting to social; I’m less thrilled by the pressure on lean teams. The board isn’t being awkward, they’re being rational. They want growth. If social now commands a bigger slice of spend, the plumbing must match the promise.

Social Snapshot:Why mood-based marketing is taking over

Social is increasingly about how content feels to the person on the other end (AKA Mood-based marketing). When you show up with a steady atmosphere (calm, confidence, small sparks of joy) people stick around and come back. And you can measure it properly: saves, meaningful comments, watch-time through key beats,…

Boost Your Reach with Meta’s New Reels and Threads Advertising Tools.

Meta, the company behind Facebook, Instagram, and Threads, has announced a range of new advertising features during its annual Brand Building Summit. These updates are designed to give advertisers more ways to promote their products and services, particularly across Reels and Threads, as well as more control…

Trust is the new KPI

B2B marketing success in 2025 depends on trust, not just reach. Buyers use social to research, value authentic video, and trust thought leadership more than ads. This roadmap shows how to build belief with content mixes, creators, and social proof—because trust is the KPI that drives growth.

Social Snapshot: Why Reddit should be on every CMO’s agenda

If you still think Reddit is the wild west of the internet, you’re already behind. For years Reddit sat on the sidelines of marketing plans, overlooked in favour of shinier platforms. Too messy, too unpredictable, too risky. And guess what, while brands looked away, audiences didn’t. They piled in. And…

Nostalgia Marketing Hits Different

Remember when everything felt way more simple? When your biggest worry was having your Tamagotchi die on you while you were at school, or if you’d recorded over your favorite song when making that mixtape? That warm, fuzzy feeling washing over you right now? That’s nostalgia working its magic –…

Social Snapshot: Social is the oil in your marketing engine

Twenty years ago, I started saying ‘social is the oil in the marketing engine’. Not the fuel. The oil. It reduces friction, carries signals, and makes everything run better. Back then it felt like a hunch. Today we can prove it. If you tune your social properly, you lift search,…

Episode 87 – The future of AI and social search for travel & hospitality

In this live session, we explored how social media and AI are reshaping the way travellers discover and book their journeys. The discussion unpacked why social is now the first stop for discovery, with AI stepping in as the finisher — and what that means for visibility, traffic, and trust.

Social is the first stop, AI is the finisher

The way travellers plan and book trips has shifted dramatically and it’s reshaping how brands need to show up. For years, we thought about the customer journey as a funnel. Today, it’s nothing like that. Discovery is messy, fragmented, and often happens across half a dozen platforms before a traveller…

Want IG Growth? Just Post More, Says Study.

If you’re trying to grow your Instagram account, you’ve probably asked yourself: How often should I post? According to a recent study by Buffer, the simple answer is — the more, the better. Buffer, a social media management platform, analysed over 2 million posts from 100,000 Instagram accounts. They wanted…

Be found first in travel: how social search feeds AI search

Travel discovery has moved. People still “Google,” but the real decisions are being shaped by what they see and ask in social, and then resolved by AI assistants that summarise it all for them. It’s the era of social search and Ai discoverability. If your brand isn’t showing up clearly…

Social search and AI readiness for travel, hospitality and airlines

Be found first in travel social search. Practical framework, platform tips and a one page checklist to show up in feeds and AI answers.

Social Media Design That Actually Works: A No-Nonsense Guide

If you’re a designer or marketer who’s tired of creating content that gets lost in the endless scroll, this one’s for you. Know Your Canvas (And Its Quirks) Each platform has its own personality, and your designs need to respect that. Instagram loves vertical formats that fill the screen, whilst…

Episode 86 – The future of social search for FSI

Discover how AI and social media are transforming brand discovery in Financial Services. Social expert Katy Howell and Remarkable’s James Gray explore how platforms like ChatGPT and social media are reshaping how consumers search, research, and connect with brands today. James Gray: There we go. We are live. Give…

Be Found First: Social + AI Search for FS Marketers

How FS marketers stay discoverable when Google isn’t the starting point Sixty per cent of Google searches now end without a single click. Your prospects still have questions, but they’re finding answers on LinkedIn, Reddit, TikTok and, increasingly, in ChatGPT’s neat little summaries. As I said on the recent LinkedIn…

Steal the quiet: your 2025 summer reading list for smarter social

Summer’s not slow, but it’s just quiet enough to hear yourself think. With fewer meetings, fewer emails, and half the team in Cornwall, you finally get to lift your head from the day-to-day mess and take a proper look at what’s working, and what isn’t (well that’s what we…

The carousel just got smarter

There’s a new feature being tested on Instagram that hasn’t made a big splash (yet), but for social teams serious about performance, it could quietly reshape how we plan, design, and optimise content. Instagram is trialling a new analytics layer that shows how many likes each individual…

Social search meets AI. Master discoverability in financial services marketing

Social search meets AI. Master discoverability in financial services marketing.

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

It feels like these snapshots are always about algorithm changes that surprise everyone or some kind of new AI development with these platforms…so, quite refreshingly, we’re not going to cover any of that this week! Instagram gets your likes in order This post from a…

Design for Social Search

How Good Design Helps People Find (and Trust) Your Brand on Social Media Have you noticed how people, especially younger users, are using TikTok, Instagram, and YouTube like search engines? Instead of Googling “best coffee in London,” they’ll search it on TikTok to find videos with vibes, real opinions, and…

Trends Shaping Digital Marketing

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…

How Visual Identity Reflects Brand Values

Your visual identity is the key to telling your brand’s story on social media. As you already know, on social, you might only have a second or two to make an impression, and that impression often isn’t based on what you say; it’s based on what you look like. That’s…

Social Snapshot: AI and search

AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…

Template Like a Pro

If you’re creating social media content regularly, you know how chaotic things can get. Endless campaigns, shifting priorities, last-minute changes… It’s a lot. That’s why design templates are more than a convenience; they’re a strategic foundation for marketing on social. Done right, they can boost consistency, save hours, and improve…

Social Snapshot: Google who? Social search has stolen your customers’ queries

Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…

Are organic B2B strategies under threat?

When should I post on the business page? How often? How many a week? How different should the assets be? It’s time for a reality check on what organic B2B social is delivering organically for you and your followers. Is it worth the time and effort you’re putting in? Another…

Why B2B buying is more emotional than we think

I recently came across an article on LinkedIn that really got me thinking. It explored a simple question: “What would need to be true for B2B buyers to feel confident enough to buy?” Here’s what stood out to me: 1. Buyers want defensible decisions, not just good…

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…

The Art of Visual Conversion

Designing Scroll-Stopping Social Media Visuals That Drive Newsletter Sign-Ups Social media is noisy. On platforms like LinkedIn, Facebook, and Instagram, you’re not just competing with other brands, but you’re up against photos of someone’s wedding, a colleague’s promotion, and endless memes. If your post is asking people to take action,…

LLMs are using your social content as a source

The headline might be frightening – but it shouldn’t be; it should be validating and a reflection of impactful content. The ways of search are changing, both on the open web and on social. Clever tactics on social allows for LLM data scraping that can further personal brands and businesses.

YouTube isn’t just for vlogs

Let’s be honest, when B2B marketers talk about channels, YouTube often doesn’t get the attention it deserves. It’s typically seen as a brand awareness play, useful for visibility, but not necessarily for targeting decision-makers or driving meaningful action. That’s a myth worth challenging. While YouTube isn’t a perfect tool for…

Social snapshot: Why we need more faces on LinkedIn

If you hate face-to-camera videos on LinkedIn, I get it. But here’s why you’re wrong. It started with a chat.I was talking to a few brilliant marketers the other day, and someone said, “I really can’t stand those face-to-camera videos on LinkedIn. They’re cringey.” And you know what?I understood exactly…

Mastering Branded Content

Sticking to brand guidelines fuels creative success on social media. True creativity isn’t about doing anything; it’s about doing the right thing, and in our world, that means staying aligned with each client’s brand guidelines. When we follow a brand’s guidelines, including fonts, colours, tone, imagery style, and logo use,…

Misinformation, Trust, and the Battle for Truth

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…

Social snapshot: Social is a performance channel

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Social Snapshot – B2B buyer journey revamp!

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…

Motocaddy takes a big swing on social

TikTok Summer Gold

TikTok is more than just a social platform, it’s where trends are born and where B2C brands have the chance to connect with customers in a truly authentic way. With summer just around the corner, it’s the perfect time to refresh your approach and build a campaign that captures the…

Social hooks – make the 1st few seconds count

The easiest thing to get right and the easiest thing to get wrong – social hooks, or the first few seconds dwell time on your social content will make or break it. Sounds logical, but it’s shocking how much we see brands missing the mark on this. With attention spans…

Is your brand actually safe on social?

You don’t need a major breach to feel the burn. One dodgy influencer tag, a forgotten login, or a missed “#ad” can be enough to knock trust, damage reputation, or lock you out completely. We’ve been digging into the latest brand safety insights — and honestly, it’s more chaotic…

Social snapshot – Your social’s wide open

And just like that, your brand’s been hacked. Your Instagram’s full of dodgy crypto reels. The TikTok logins are in a spreadsheet last edited in 2022. And no one’s sure if Lucy from PR still has access… even though she left last summer. A recent study by eMarketer…

Social Media Design Trends: What’s Shaping the Digital Landscape

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

Scroll first. Click later.

We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…

Episode 85 – Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So…

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Reflections from the 2025 Fintech Marketing Conference Speaker after speaker at this year’s Fintech Marketing Conference said the same thing in different ways: digital works. From account-based marketing to AI-powered retention to paid social that actually drives pipeline, it was clear that the opportunity is bloomin’ massive. So, here’s the…

Social snapshot: In uncertain times, speed wins

Why short, sharp social campaigns are your secret weapon When the world wobbles, marketing must sprint, not stroll. And let’s be honest, right now it’s less “steady as she goes” and more “brace, brace!” (I am laughing in a slightly manic way as I write this!)…

Lights, Camera, LinkedIn

If you’re not using video on LinkedIn yet, consider this your nudge. LinkedIn just shared some updated specs and tips for video content — and it’s all a timely reminder that the platform is putting serious weight behind video. In fact, video watch time on LinkedIn rose…

The TikTok Brand’s Bloom

Spring is finally here, the season of renewal, lighter days, and fresh creative energy. TikTok comes alive with blossoming trends, dreamy sounds, and feel-good content that mirrors the mood outside. It’s the perfect moment for brands to shake off the winter blues and reconnect with audiences in a playful, human,…

The Power of Design in Marketing: Why Looks Really Do Matter

I’m pretty sure we’ve all judged a book by its cover. In marketing, design isn’t just about making things look pretty; it’s about making them work harder. Whether it’s a sleek logo, a compelling advert, or a user-friendly website, good design grabs attention, builds trust, and even persuades people to…

Hooked in 2 Seconds: Design That Grabs

If you work in social media marketing, you have learnt that the first two seconds of a video aren’t just important, they’re everything. In marketing, we talk a lot about the idea of a “hook”, something that grabs your audience’s attention right away and pulls them in before they even…

Blurred out, sold out

Instagram is quietly experimenting with a new feature: lockable posts that can only be viewed with a code. Spotted on the Instagram Design profile, these posts display a blurred image and a prompt to “Enter secret code.” Once entered, the content unlocks. At first glance, it might…

B2B: It’s paid social’s time to shine

Paid social media is taking off across all social channels – so for B2B marketers, who see organic social as the go-to – how can they combat the challenges of organic suppression? And how best can paid be tackled to ensure the best budget spend? We’ve all heard the saying,…

Social Snapshot: Selling the scroll

Why are brands waking up to the DTC power of social? Since the pandemic upended how we shop, the social media feed has quietly become the new high street. But this isn’t just about adding shoppable links to pretty posts. Social commerce is now a full-on growth…

How to create B2B influence that drives pipeline

For years, B2B marketing scoffed at influencer marketing. Too fluffy. Too consumer. Too… Instagram. And yet here we are. In 2025, over 51% of B2B campaigns now include B2B influencer marketing in some form (See Joel Harrison’s post). In content marketing and thought leadership categories, that number…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

In today’s digital age, social media is more than just a platform for sharing updates, it’s a powerful tool for building brands, connecting with audiences, and driving engagement. But with so much content flooding our feeds daily, how do you make yours thumb-stopping? Whether you’re a business owner, influencer, or…

Social Snapshot: Google Who?

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

Social snapshot: No budget, no eyeballs

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…

Hashtags are dead. Here’s what actually gets you seen in 2025

There was a time when hashtags ruled social media. Marketers would cram as many as they could into a post, hoping for a golden boost in reach. And for a while, it worked. Instagram posts with 11+ hashtags once saw a 79.5% engagement increase (Sprout Social, 2025).

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Protecting your reputation on social

Brands want visibility but not at any cost. The last thing you need is your ad showing up next to controversial or harmful content. That’s where brand safety comes in. Why brand safety matters Social platforms are unpredictable. One minute, your ad is seamlessly placed in a relevant feed; the…

TikTok Made Me Buy It

The way we shop has changed massively, and TikTok is leading the charge. The recent report, Commerce Redefined, dives into how the platform is shaking up e-commerce by blending entertainment, authenticity, and seamless shopping experiences. With discovery-driven commerce and user-generated content at…

Social Snapshot: Has the game changed?

TikTok’s ROI boom, AI-powered ads, and brand safety in the spotlight TikTok is delivering serious ROI, AI is running the ad game, and brands are tightening control over where their content appears. Meanwhile, X is pushing deeper into AI-driven advertising, and Snapchat is refining brand safety measures to…

B2B Design Tips

Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt…

Search results for "brands"

Beware, the world is watching you: what brands can learn from CatBinLady

Should some brands be unfriended?

What does Google Sidewiki mean for brands and PR?

What do the new Twitter terms and conditions mean for brands and PR?

What does the new Facebook @ reply feature mean for brands and PR?

Two thirds of brands on Twitter are being ignored

How 140 major brands are using Twitter

Presentation on brands in social media

Google, Yahoo!, Apple and Microsoft are the most talked about brands online

Exclusive research into brands in social media

The People Behind the Posts

Surprising Hashtag Limits introduced on Instagram.

Using Reddit to Find and Reach B2B Audiences

Signing off for Christmas. Properly.

Your 2026 plan is hiding in your 2025 panic

TiVo: From black box to best mate

Design Trends for 2026: Where Creativity Gets Clever

Community isn’t a channel, it’s how your social actually works

Storytelling in the Age of Social Media

The hidden AI layer between your brand and your buyers

The Q4 paid social trap

Trending Christmas Campaigns 2025: Festive Favourites, Unexpected Twists & All the Cheer

Buyers decide early. Your funnel is late.

Designing for the Holidays

Oh, it’s so easy to talk Thought Leadership

Stay Organised as a Social Media Designer

ABM in social – is LinkedIn your only hope?

Social is scary enough: October’s frights that unlock Q4 growth

FinServ Social Search Guide | Get Found First & Chosen Faster

AI Art – When it Helps, and When It Hurts

Social Snapshot: Long-form is having a social moment

B2B isn’t boring. It’s brave, human and moving fast

The B2B buyer is changing – so should your social

Social Snapshot: Social schedulers vs native: what actually works

Social media in 2026: trends and tribulations

Social Snapshot: Make social the engine room of growth

Social Snapshot:Why mood-based marketing is taking over

Boost Your Reach with Meta’s New Reels and Threads Advertising Tools.

Trust is the new KPI

Social Snapshot: Why Reddit should be on every CMO’s agenda

Nostalgia Marketing Hits Different

Social Snapshot: Social is the oil in your marketing engine

Episode 87 – The future of AI and social search for travel & hospitality

Social is the first stop, AI is the finisher

Want IG Growth? Just Post More, Says Study.

Be found first in travel: how social search feeds AI search

Social search and AI readiness for travel, hospitality and airlines

Social Media Design That Actually Works: A No-Nonsense Guide

Episode 86 – The future of social search for FSI

Be Found First: Social + AI Search for FS Marketers

Steal the quiet: your 2025 summer reading list for smarter social

The carousel just got smarter

Social search meets AI. Master discoverability in financial services marketing

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

Design for Social Search

Trends Shaping Digital Marketing

How Visual Identity Reflects Brand Values

Social Snapshot: AI and search

Template Like a Pro

Social Snapshot: Google who? Social search has stolen your customers’ queries

Are organic B2B strategies under threat?

Why B2B buying is more emotional than we think

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

The Art of Visual Conversion

LLMs are using your social content as a source

YouTube isn’t just for vlogs

Social snapshot: Why we need more faces on LinkedIn

Mastering Branded Content

Misinformation, Trust, and the Battle for Truth

Social snapshot: Social is a performance channel

Social Snapshot – B2B buyer journey revamp!

Motocaddy takes a big swing on social

TikTok Summer Gold

Social hooks – make the 1st few seconds count

Is your brand actually safe on social?

Social snapshot – Your social’s wide open

Social Media Design Trends: What’s Shaping the Digital Landscape

Scroll first. Click later.

Episode 85 – Reporting hell to storytelling heaven