engagement Immediate Future

Are We Still Talking About the Metaverse?

Yes, and here’s why! The metaverse has been capturing the tech industry’s attention for quite some time and undoubtedly still holds unforeseen potential. As metaverse development progresses, it is not only an intriguing topic of office gossip around the water cooler but perhaps a true game-changer for various industries. In…

Good Evening Europe: Brands and Eurovision

Good Evening Europe! Love it or hate it, Eurovision holds sway over the eyeballs and thumbs of millions of Europeans every year – and still more watching around the world! This offers a great opportunity for brands big and small to get in on the action and use all that…

Why relationship-building with procurement is so important

Check these tips and insights to be a pro in building relationships with procurement

The Evolution of Social Media Metrics

Social media marketing has changed a lot over the years, and so have the metrics used to measure success. As social media platforms continue to evolve, marketers need to keep up with the latest trends in social media metrics to ensure their strategies remain effective. In this blog post, we…

SOCIAL SNAPSHOT – 05.04.2023

What is new and exciting in the world of social media? Let’s talk about it… LinkedIn Adds Suggested Posts LinkedIn has added a new feature called Suggested Posts to its platform. The feature will display posts that may be of interest to…

5 Steps to Recession-Proof Your Strategy

In the face of economic uncertainty, businesses need to adapt their marketing strategies to ensure they can stay competitive and relevant during challenging times. Social media has become an essential channel for businesses to reach and engage with their customers, especially in a recession where marketing budgets are often tightened.

The A.I Art Problem

Over the past few months a debate has been raging on Social Media and across the wider internet on the ethical implications of A.I art. For those sitting in the back, or who have had their phones off for the past six months, maybe a quick précis is in order.

Why video marketing is important

From creating content that captures attention and builds trust, to showcasing your brand's personality and driving conversions, video has it all. In this blog post, we're breaking down why video is the ultimate game-changer for businesses looking to connect with their audience in a fun and engaging way.

Social Snapshot – 08.03.2023

Discover all the social media updates you need to know in our weekly social snapshot!

He gets us – but did you get it?

*Super Bowl blog warning* – fear not, we aren’t talking about every ad, but one in particular. If you were watching Sunday’s Super Bowl, played out between the Philadelphia Eagles and the Kansas City Chiefs, you may have seen the half-time ad ‘promoting Jesus’… well, it ended up being the…

Artifact: The new kid on the block

Artifact, the new text based media app that it's like TikTok for text.

Cats aren’t paid actors, but Spud is!

Have you ever tried to get a cat to do what you want it to? Impossible! Meet our little black cat, Spud – the perfect animated illustration to demonstrate how cats communicate, behave, and live around humans. As cats aren’t paid actors, we enlisted the help of our IF…

Improve your Social Media Strategy

Gosh January was a long month wasn’t it? between the freezing weather, dark evenings and various strikes it felt like we were rushing to keep up in the first month of 2023. As the evenings start to brighten up, and those calendars start to fill up, it can be a…

What’s so good about social media?

It’s a digital age, and we’re living in it. More than half the world is on social media now – that’s about 59% or 4.76 billion people – meaning that the users on those platforms have an extremely high likelihood of being your customer and/or your audience.

Social Snapshot – 01.02.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇 LinkedIn introduces new newsletter discovery tools 🛠 These tools allow…

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…

A Social Full of Love

CREATING THE PERFECT VALENTINE’S DAY FOR ALL How can an eCommerce brand win the hearts of its audience forValentine’s Day? A strong social media strategy includes making the most out of what is trending in your industry, and every February (and earlier) Valentine’s Day is the hot…

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…

Best times to post on social [INFOGRAPHIC]

What are the best times to post on each social media channel in 2023?

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…

Social Snapshots – 14.12.2022

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.

Making Instagram work for you

We’ve all had the creeping feeling that our lovingly hand crafted content just isn’t getting out there on the various Social media platforms. It can seem like Instagram, which has been famously mercurial in terms of the types of content they prioritise, is the toughest nut to crack. What puts…

Jolly Good Social: the true meaning of knowing your audience

Scroll, scroll, scroll. OH WAIT! That looks good, what is it? It was most likely an image or video that caught your eye, wasn’t it? We like to call that ‘thumb-stopping’ social content – it grabs your attention and makes you stop scrolling with your thumb. But before we get to the…

Top 6 Tactics to Tackle Social Media Copywriting

Learn 6 techniques for getting attention and converting it to action using social media copywriting.

Looking after your mental health at work

In line with this year’s World Mental Health Day theme 'Make mental health and well-being for all a global priority' we're sharing our tips and tricks on what works best in our agency to manage mental health and stress.

A Sprinkle of Magic Motion: leading to originated content shoots

Imagine this – you’ve screened your next amazing product idea, completed the SWOT and got your NPD all ready to roll. Once the retailers are on board to take delivery of stock, you need to gain consumer interest and ensure it flies off the shelves to protect its future in the SKU inventory.

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.

Getting personal: data led content development

It’s never enough to simply grow the audience for a brand. In order for that audience to have an increased likelihood of converting, they need to be qualified followers. Identifying specific personas and content pillars through our research and insights, and monitoring trends on a weekly basis,…

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Learn the key benefits of using influencers to amplify your brand.

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

Amplifying brand trust through meaningful partnerships and collaborations.

What to post on LinkedIn?

LinkedIn is known to be the main social media channel for professionals. It’s the place for B2B businesses, and the vast majority of users are there for a common reason: work. It can be an active search for employment, clients, business opportunities, etc. The problem comes when it is only…

Social posts: effective ways to get your audience on board

There is an argument for too much general content and not enough high-quality content in the world of social media. Each account may have its own purpose – and while each post will carry a different objective – a follow, a like or even a link click – the ultimate…

Top Content Formats to Boost Social Media Followers

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…

6 tips to humanise your brand

Discover our 7 ideas, tips, and steps to humanise your brand!

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…

How to use Hashtags on social media

When it comes to promoting your brand on social, hashtags can be a key way to drive views, likes, and shares.

Top Metrics for Paid Media Campaign Performance

Improve your Design Strategy

Do you find your engagement dropping month-on-month? Are you writing snappy copy only to have your posts sink like a lead balloon? It might be time to re-think your design strategy. Our friends over at Brafton have come up with this handy infographic, (see…

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.

8 content ideas for social media

Discover 8 content ideas to make your social media pages look fresh.

B2B for social: getting ahead with lead generation

The B2B buyer journey is becoming more complex than ever before. Multiple stakeholders and buyer influencers are at the heart of any purchasing process for businesses – and for B2B social, the breadth of audience that can be influenced is growing. The challenge for those looking to sell over social…

Instagram’s Reel big Update

For today’s blog I thought I’d talk about some updates that Meta has recently introduced to Instagram Reels, including a new 90 second length. Up until now, Reels have been confined to a maximum limit of 60 seconds. According to parent-company Meta, these updates “will not…

How To Leverage Doomscrolling

Stop doomscrolling! Learn how to craft creative content that resonates beyond the click rate.

Taking your audience on a journey

Finding your target audience can be the easy part, but getting them to engage, click and follow is a whole other process.

4 Marketing Trends in 2022

4 marketing trends in 2022

Branded Likes…

Branded Likes, coming to a Twitter near you.

5 ways to keep your audience engaged on social media this summer

Discover how you can keep your following engaged over the summer holiday season with this tips.

Social Media Tips – The Basics

Discover some of the basic social media tips you need to know to succeed in today’s crowded, high-noise social media landscape.

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.

TV shows that all Marketers should watch

We have a look at some shows all marketers should watch to be better at our work.

The Reel World

In this blog post I will take you through the process of planning, recording and editing your excellent reel that will get you noticed

Hashtag it!

Learn how to create the best hashtag strategy for your Instagram account.

Behind the Scenes

Are you looking for better ways to humanize your brand? It can be all too easy to just post on IG about your product or service and see the engagement flag. I think it is important not to lose sight of the human element and spotlight the creative talent behind…

The Magic of UGC

UGC is content generated and shared online by brand’s clients or fans. It can be an image, video, comment, review, blog etc. And it works wonders for brands! UGC is one of the best ways for a brand to gain visibility, reach its potential market, communicate its values and advertise…

Social Snapshot – 04.05.2022

The latest happening in the world of social media from Snapchat and Facebook Stories to Pinterest and Insta full screen - Read the Social Snapshot

5 Tips on How to Set Social Media Marketing Budget

Have you ever thought about why some companies have success advertising on social platforms and some don’t? What is the first step to improving the effectiveness of social media advertising? In today’s blog, we discuss how to set a realistic social media marketing budget and how this can help you…

Tom

Tom has that B2B know-how you’re looking for.He’s passionate, driven and constantly pushing the social media envelope. If you want to bump up those engagement numbers while improving web traffic, well, look no further – he’s your guy.

Paid & organic social go hand in hand

For those who work in marketing, or more specifically, social media, this won’t be the first time you’ve heard this. Or the last, for that matter. The roles of organic and paid social are very different but thrive on each other’s successes. Organic content helps shape the brand, building relationships…

5 ways to engage your sales team with content

Do you create content that aligns with what your sales team’s expectations and needs are? In many cases marketing and sales teams happen to not line up their activities which can lead to a disconnect in what the brand is communicating with them. A recent study by…

How to set up a winning social programme with your agency

There’s no doubt that engaging an agency to support on your social media efforts can have countless positive effects on your business – you can tap into subject matter experts, leverage a team of experienced creatives, and deliver thumb stopping campaigns (to name a few). But finding a…

So you wanna create stickers?!

The first thing you want to do is to create a cool animated gif! If you’re anything like me, you love a good bit of animated text. All those colours and fonts and sparkles and… Sorry, where was I? Ah yes, creating your own animated stickers for Instagram. …

Employee branding and social media

There’s been a lot of chatter lately around employee branding on social and rightly so! As we moved out of the crazy times caused by the pandemic, companies within the marketing space are booming, looking for new hires, whilst individuals are looking for their new ventures. And where do they…

Proving the value of social to your boardroom (RECAP)

Are you getting questions from the boardroom around the impact and value of social media? Are you being challenged on your reporting? In today’s blog, we’re discussing again how to prove the value of social media to your organisation, taking you deeper into the subject and exploring the…

Satisfying social ROI

Crunching the data and turning it into insight is what we’re all about – BUT… you’ll be failing if that’s all you focus on. Proving the value of social back to your organisation can be challenging – we’ve got some ideas about how you can best do this.

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…

Auto Trader: This is not a car advert

Capturing new younger car-buyers with a pop culture social media campaign for Auto Trader

Social Snapshot – 26.01.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 Twitter is launching its NFT…

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do…

Cats Protection: black cats in the spotlight

High-quality footage, thumb-stopping creative, and multiple ways for the audience to get involved; delivered a 40% increase in mentions

BBQ study shows social opportunity for brands

Latest study reveals despite an increase in BBQ conversations brands aren't owning social

Study links search and social trends for the insurance

Study links search and social trends for insurance industry

Precor partners with immediate future for social media command center

Precor partners with social media agency, immediate future, to run a command centre

Thomson Reuters retains immediate future

immediate future wins white good hero Indesit

immediate future wins Indesit Company

Hotel Chocolat breaks new ground with Online Easter Egg Hunt

Winning Hotel Chocolat campaign on social

Diageo: Serving up a glass of UGC

How focusing on a central idea, revolving around drink serves and generating UGC, delivered a 300% increase in engagement on social

Social media trends that’ll be big this year

Social media has evolved and will continue developing throughout the years. So, let’s talk about some of the social media trends we expect to see making waves in 2022: The “creator economy” Over the past decade, big online platforms such as Facebook, Snap, TikTok…

Social Snapshot – 05.01.2022

A new year, a new Social Snapshot! Join us as we take a look at the latest happenings in the world of social media, from the end of 2021 and the first few days of 2022… Instagram will be focused on two key themes in 2022 –…

China, the social innovator and trendsetter

Everyone loves social media, and China is no exception. With over 931 million active monthly users, it is the largest social media market in the world! However, in China, social is nothing like what you and I are used to. The platforms are different, with advertising, algorithms, and influencers…

Hey TikTok, what’s been going on?

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021,…

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…

Social Snapshot – 01.12.2021

It’s that time of the week! Grab a coffee as we take you through our social snapshot of everything you need to know about what’s new in social media TikTok is testing a new ‘Business Registration’ TikTok business profile managers are now able to access the…

Creating an effective hashtag strategy

Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right…

How does social listening help brands to remain competitive in the Age of the Customer?

The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and…

Employee Advocacy: Overcoming hurdles

Following the success of our first webinar Talkin’ ‘bout ‘employee advocacy’ revolution, we invited our panel of experts for a follow-up conversation to help tackle the challenges that businesses face when building and growing an employee advocacy programme. Katy Howell, CEO at immediate future, was…

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…

Social Snapshot – 20.10.2021

It’s that time of the week again – time for your social snapshot! We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the…

Social Copy that Pops: LinkedIn

The evolution of writing copy for social media has been a dynamic and sometimes confusing journey. The days of winging it are long past us and now specific and sometimes prescribed styles of creatives and copy will resonate with specific social platforms and brand profiles. While this…

Don’t make ad’s make TikTok’s

Just a few months ago, TikTok had over 2.6 billion downloads worldwide and about 700 million monthly users. Including the IFers, where we share our monthly social snapshot roundups and occasionally people running around in dinosaur outfits. TikTok being so big, lots of brands want to figure out…

Social Snapshot – 06.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter removes live stream guests’ s option…

Top Tips: Writing Better Social Content

Writing social posts is easy, isn’t it? Just hop on twitter, whack in 240 characters and watch the leads and conversions come flying in, right? In an ideal world, sure. But curating social posts that both resonates with your target audiences and encourages them to engage with…

How to interact with your audience on social

During the pandemic, we began spending much more time on social media and interacting more with brands online. Resulting in brands having to adapt and very quickly. Now, the restrictions are easing down, but audiences still have those high expectations of brands to communicate well with them, especially…

Social Snapshot – 22.09.2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media: Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here. Snapchat launches…

Best practice for Facebook marketing

Facebook has changed over the years and has become one of the more complex platforms. This can sometimes make it a tricky to maximise value from your Facebook marketing. We’ve got you covered though. Stick with us as we take you through the best practices for Facebook…

What can Reels do for your brand?

Have you noticed that the creation of content in Reels is growing day by day? But, how should you be using it? What can it do for your brand’s social media strategy? Instagram Reels allows you to create and share 30-second videos with music, filters, and text in…

Search results for "engagement"

Are We Still Talking About the Metaverse?

Good Evening Europe: Brands and Eurovision

Why relationship-building with procurement is so important

The Evolution of Social Media Metrics

SOCIAL SNAPSHOT – 05.04.2023

5 Steps to Recession-Proof Your Strategy

The A.I Art Problem

Why video marketing is important

Social Snapshot – 08.03.2023

He gets us – but did you get it?

Artifact: The new kid on the block

Cats aren’t paid actors, but Spud is!

Improve your Social Media Strategy

What’s so good about social media?

Social Snapshot – 01.02.2023

The Power of Social Media Marketing

A Social Full of Love

Not just a dry season

Best times to post on social [INFOGRAPHIC]

4 Social Media Quick Wins for 2023

Social Snapshots – 14.12.2022

Making Instagram work for you

Jolly Good Social: the true meaning of knowing your audience

Top 6 Tactics to Tackle Social Media Copywriting

Looking after your mental health at work

A Sprinkle of Magic Motion: leading to originated content shoots

Social Snapshot – 05.10.2022

Getting personal: data led content development

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

A Quick Guide to Help you Identify Target Personas

A Meaningful Mission: Building Brand Trust With Influencers

What to post on LinkedIn?

Social posts: effective ways to get your audience on board

Top Content Formats to Boost Social Media Followers

Social Snapshot — 31.08.2022

6 tips to humanise your brand

New TikTok Guide Targets Creative Gaming Marketers

How to use Hashtags on social media

Top Metrics for Paid Media Campaign Performance

Improve your Design Strategy

Top 3 Reasons Why Brands Are Getting Serious About Gaming

8 content ideas for social media

B2B for social: getting ahead with lead generation

Instagram’s Reel big Update

How To Leverage Doomscrolling

Taking your audience on a journey

4 Marketing Trends in 2022

Branded Likes…

5 ways to keep your audience engaged on social media this summer

Social Media Tips – The Basics

5 steps to create a social media report

A Quick Guide to Help you Create Social Media Strategy

TV shows that all Marketers should watch

The Reel World

Hashtag it!

Behind the Scenes

The Magic of UGC

Social Snapshot – 04.05.2022

5 Tips on How to Set Social Media Marketing Budget

Tom

Paid & organic social go hand in hand

5 ways to engage your sales team with content

How to set up a winning social programme with your agency

So you wanna create stickers?!

Employee branding and social media

Proving the value of social to your boardroom (RECAP)

Satisfying social ROI

Episode 71: Serious Social – Proving value for every pound spent in social

Auto Trader: This is not a car advert

Social Snapshot – 26.01.2022

Episode 70: Serious Social – Social that’s good enough to eat!

Filling up the food content funnel

Cats Protection: black cats in the spotlight

BBQ study shows social opportunity for brands

Study links search and social trends for the insurance

Precor partners with immediate future for social media command center

Thomson Reuters retains immediate future

immediate future wins white good hero Indesit

Hotel Chocolat breaks new ground with Online Easter Egg Hunt