Search results for "influencers"

Approaching your TikTok strategy

Approaching your TikTok strategy

With 20.33 million daily active users, TikTok is fast becoming the place to be. What started as a platform viewed for the younger audience, the demographics of users have broadened (popularity increased during 2020), and more and more brands are exploring this new venture. But how should brands approach…
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Influencer marketing 2021

Influencer marketing 2021

Social media trends are quite often fleeting. Some find ways to adapt and evolve and stay relevant. Others are gone with the click of the fingers. One thing that is here to stay is influencer marketing. In 2021 brands are well aware that connecting with the consumers is…
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Episode 44: Serious Social – Priorities for paid social

Episode 44: Serious Social – Priorities for paid social

  Ep 44: Serious Social – Priorities for paid social A lot happened in 2020, and the same is true for the paid media landscape. In this week’s Serious Social, Belle Lawrence will be looking at the latest news and updates to help you navigate your…
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Let’s Get Tagging

Let’s Get Tagging

      Who doesn’t love a bit product tagging? Especially if you’re a business or creator. The process makes it so much easier for us, as consumers, to buy what we see in a post.   The latest company to jump on this, is none other than…
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Episode 42: Serious Social – From first date to wedded bliss

Episode 42: Serious Social – From first date to wedded bliss

  Ep42: Serious Social – From first date to wedded bliss With so many brands on social these days, there are few barriers to accessing customers on digital and brand loyalty is disappearing in a world of distraction. But it doesn’t have to be this way.
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Things to look out for in 2021!

Things to look out for in 2021!

2020 was unpredictable, to say the least! Some pre-pandemic predictions came to light and others were way off. What we do know is that social media usage skyrocketed. And with that, E-commerce sales boomed, online events took off and video calls become the norm. We aren’t here to…
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Episode 41:  Serious Social – Using Déjà vu forces for good

Episode 41: Serious Social – Using Déjà vu forces for good

  Ep 41: Serious Social – Using Déjà vu forces for good The sheen of a brand new year is fast fading, but brands can use the lessons from the last lockdown to evolve and improve social media best practice in 2021 If you’re after…
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Episode 35: Serious Social – Branded Communities

Episode 35: Serious Social – Branded Communities

  Ep 35: Serious Social – Branded Communities Join Katy Howell and award-winning marketer Nick Watt in this episode of Serious Social as they explore the world of branded communities and discuss how brands like Adobe, Levi’s, Google and more, create thriving communities. If you’re…
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Social Snapshot 21.10.2020

Social Snapshot 21.10.2020

Ready, set, #SocialSnapshot. It’s that time of the week again, and the newest roundup of social media updates does not disappoint. The first thing on our watch list is the newly-launched LinkedIn Stories. Marketers and professionals will now have the opportunity the share images and short videos with…
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Episode 31: Serious Social – T is for…

Episode 31: Serious Social – T is for…

  Ep 31: Serious Social – T is for… Get the T in this Serious Social session, because T is for TikTok, Twitch and Triller. With the first narrowly escaping a ban in the US, the second claiming a 223% increase in the number of creators…
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Social Snapshot – 07.10.20

Social Snapshot – 07.10.20

Cross-app communication, Instagram’s 10th birthday and Facebook’s new Groups feature – it’s been a busy week, so let’s dig in today’s Social Snapshot:   Facebook introduces cross-app communication between Messenger and Instagram Facebook announced it will begin rolling out new functionality, allowing Instagram and Messenger users to communicate…
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A decade of IG    But what’s next for the world of Digital?

A decade of IG But what’s next for the world of Digital?

It’s been a whopping ten years since Instagram launched and changed the face of social media. Feel old yet? WE DO! So, first things first, HAPPY BIRTHDAY Instagram!   From the selfie revolution to the rise of the influencer, IG has helped shaped the digital revolution and has…
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Episode 29: Serious Social – with Milly Youngman

Episode 29: Serious Social – with Milly Youngman

  Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…
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Episode 28: Serious Social – Why do keep reinventing the wheel?

Episode 28: Serious Social – Why do keep reinventing the wheel?

  Ep 28: Serious Social – Why do we keep reinventing the wheel? In this episode of serious social, Katy Howell and CJ get right under the skin of the misinformation shared about social media marketing. You’ll hear how the past is the key to unlocking…
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There are no shortcuts to achieving sustained marketing success!

There are no shortcuts to achieving sustained marketing success!

If anyone tells you otherwise, I would strongly question their credentials and motive. For years we’ve seen flash in the pan speakers pedal false philosophies portraying a vision of quickfire success by adopting a simple tactic. At times that involved people positioning social media as the great hope –…
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Ep 25: The Now, Next and Normal

Ep 25: The Now, Next and Normal

  Ep 25: The Now, Next and Normal The now, next and normal of social marketing is not just another webinar. It’s a punchy and pragmatic look at how you can prosper as networks shift and behaviours change. You’ll leave the session with actionable direction and…
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The only advice you need to know on being authentic on social

The only advice you need to know on being authentic on social

It drives me mad when our industry talks about brands being authentic. It is thrown around on social posts, videos and blogs – like a sticking plaster you can slap on a brand to make it all better. It perpetuates the illusion that to be authentic, you just…
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Twitter Lists and how to use them

Twitter Lists and how to use them

In the world of social media marketing, Twitter Lists are important. Brands, businesses, and marketers alike use Lists for various reasons. They can be public or private and can provide you with lots of relevant information that ultimately helps you be the best you can…
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Cancel culture means brands must re-plan their social

Cancel culture means brands must re-plan their social

Call-out or cancel culture has been around for some years now. But like many things in marketing, it’s accelerated in importance over the last few months. Brand values have moved centre stage and what you stand for matters more than ever. The impact of #cancel is seen whether…
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Episode 21: Brands! Don’t get cancelled

Episode 21: Brands! Don’t get cancelled

  Ep 21: Brands! Don’t get cancelled Cancel culture has been around for almost two decades but, like most things, has accelerated in 2020. Businesses need to make sure they protect their reputation and adapt to changing audience behaviours. But where to start? We explore the…
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Small actions create brand trust on social

Small actions create brand trust on social

“Whoever is careless with the truth in small matters cannot be trusted with important matters.”– Albert Einstein I don’t normally use quotes. It always feels a bit cheesy. But this is such a perfect fit for brand trust on social.  It is the small stuff of tweets, posts…
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Episode 16: Enhancing brand trust with social

Episode 16: Enhancing brand trust with social

  Ep 16: Serious Social – Enhancing brand trust with social Social marketing will not make you trusted if you are not already on that path. But it will accelerate and enhance brand trust. Your strategy is to get your audiences to know you, like you and…
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Instagram: finally, financially sound?

Instagram: finally, financially sound?

Back in March, TechCrunch reported Instagram had seen a 40% increase in traffic due to the pandemic. With everyone at home, more time is being spent on digital platforms, and all social media platforms have been nurturing their growing platform in different ways – but…
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A cracking way to create the right content under pressure

A cracking way to create the right content under pressure

For many that have decamped to home working, repurposed content has served as a filler for the last month. Makes sense whilst we settled in. But your customers crave more and the opportunity to connect, entertain or be useful is just missed if you drag out every old…
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Changing channels

Changing channels

On a call this week I said I felt as though I had developed a split personality, one that’s motivated, encouraged by great client feedback and what we can do for brands right now on social ( ) and another that’s wistful, dreamy and engaging only in the…
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Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed?

Ep 4: Serious Social – Has our sense of community changed? Social media is replacing some of the physical proximity we’re missing, brands have the chance to be a part of this right now. In this episode, Associate Director Belle Lawrence considers how the current climate…
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The Art of Instagram & the Masters of Disguise

The Art of Instagram & the Masters of Disguise

Last week, while we were discussing Instagram ethics, the internet broke the story of the social experiment of all SOCIAL experiments. A youtuber revealed that a series of Instagram posts chronicling her seemingly luxurious holiday to Bali, was intentionally staged and planted to test…
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Instagram confirms testing of monetisation programme on IGTV

Instagram confirms testing of monetisation programme on IGTV

IGTV may not have grown as quickly as anticipated, but with additional features on the horizon and monetisation in testing, it could very well be IGTV’s time to shine!   Top creators are currently making their megabucks on Youtube and Facebook, swerving IGTV for the simple fact that…
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The Art of Instagram: Can awareness outweigh integrity?

The Art of Instagram: Can awareness outweigh integrity?

This weekend I had a genuinely delectable dining experience. The food was Persian, modern, and perfectly-portioned for a pair. The menu was small; with the heavy presence of pistachio and rose, as I anticipated. But what I couldn’t have anticipated was the polished approach to a Scandinavian-Mediterranean hybrid…
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Your Instagram Algorithm Questions, Answered

Your Instagram Algorithm Questions, Answered

In October 2019, Instagram launched a new @Creator account to provide tips and advice for Influencers, citing it as “THE place to learn more about what it takes to be a creator from the team at Instagram + the creators who inspire us every day”. Since its…
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Dare to be brave with B2B marketing

Dare to be brave with B2B marketing

Creativity and brainstorming aren’t just for B2C marketers. B2B marketers can and should be innovative and visionary with their content too. Here at immediate future we like to push the boundaries of marketing norms and break the social boring! And it’s time your business did the same! Whether you’re…
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Hey TikTok… Byte me.

Hey TikTok… Byte me.

It’s official, Byte has launched! What’s Byte? Well, remember Vine, the video-sharing app which specialised in a 6-second looping format? The one that Twitter bought and then shut down to cut costs because hosting video is costly? Thereby counting themselves out a tonne of cash which TikTok…
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Social Snapshot – 08.01.20

Social Snapshot – 08.01.20

We may be easing back into the world of work after a joyful Christmas break and new year celebrations, but the world of social media has welcomed the new year with open arms; announcing new policies, tests and features almost immediately. To help you stay up to date with…
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If you’re a small business, you should be using social media to your advantage

If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your…
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Social Media Marketing in 2020

Social Media Marketing in 2020

This past decade saw leaps and bounds in the social space. To name a few – we saw the launch of Instagram and Pinterest, data breach scandals with Facebook and massive breakthroughs in video apps garnering nearly 1.5 billion TikTok downloads. The sector seems to be changing daily,…
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Authenticity matters

Authenticity matters

If the last week few weeks in the world of social media x politics have taught us anything, it’s that the public does “give a toss” about the cut and thrust of social – even if this politician doesn’t think so. In October 2019, Twitter…
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Social Snapshot – 23.10.19

Social Snapshot – 23.10.19

The announcements are always non-stop in the world of social media. Whether it’s a new format, test, article on best practice or quarterly update, we’re always finding out something new. So don’t worry if you’ve missed out on anything, we’re here to get you up to speed with an…
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Social Snapshot – 02.10.19

Social Snapshot – 02.10.19

Whether it’s a new platform update, testing a feature or ways to improve social strategy, we’re always fascinated to find out what’s been happening in the world of social media and learn new things. That’s why we’ve rounded up the best articles from the past week we just have…
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Help! What is TikTok and should we be using it?

Help! What is TikTok and should we be using it?

  So you may (or may not) have heard about TikTok, and part of that depends on your age or the age of the people in your life! TikTok is one of the fastest-growing social media platforms in the world. It allows users to express themselves in a…
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Get your social on for Bake Off

Get your social on for Bake Off

Whilst most of the population is settling down to our favourite end of summer programme, Great British Bake Off, community managers are poised, fingers on keyboards, ready to work the show to get their brands noticed on social. And it makes a lot of sense after all the first…
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‘Stories about you’ – Another day, another Instagram update.

‘Stories about you’ – Another day, another Instagram update.

As the popularity of Instagram stories rises, the demand for new features and ways to engage increases. Currently, Instagram stories are up to a staggering 500 million active users and are becoming the primary sharing option for many users. With figures soaring, it’s no surprise that Instagram is…
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What the heck is Pinterest? And should our brand be active on it?

What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more……
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The rallying cry of social media – opinion piece

The rallying cry of social media – opinion piece

Social media is often criticised for the damage it can do our mental well-being, especially with regards to depression and feelings of inadequacy in teenagers and adults alike increasing. But what about the positive impact that social can bring to our lives, where we truly feel that social is…
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Instagram is waxing lyrical about taking on TikTok

Instagram is waxing lyrical about taking on TikTok

I mean, it’s been at least a few weeks since Insta copied a feature from another app, so guess what? Instagram is delving into the world of lip-syncing, hoping to one-up the karaoke king of apps, TikTok. TikTok, the social video app where you can watch people lip-syncing or…
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Instagram and B2B marketing – can it work?

Instagram and B2B marketing – can it work?

The success of Instagram just keeps growing; Stories, influencers, shopping tags, and engaged communities means it is fast becoming the platform for B2C marketing.   Can the same be said for B2B marketing? In short, YES! Instagram is a great place to spread awareness for any brand and using Stories, UGC…
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5 top tips to keep your summer social game COOL

5 top tips to keep your summer social game COOL

  Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you…
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UGC – are you embracing it?

UGC – are you embracing it?

User-generated content – or as you may know it, UGC – is any form of content created by consumers and social media users about a particular brand, product, or place. It’s fast-growing within the social media marketing world and it’s definitely something you should implement into your social strategy.
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Social Snapshot – 24.04.19

Social Snapshot – 24.04.19

When the updates are non-stop it can be hard to stay in the know. But, fear not, we’ve rounded up the best articles for you below ⬇️ Because, you know, we’re good like that!   Vine returns as ‘Byte’ – but is it too late for a comeback?…
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Social Snapshot – 10.04.19

Social Snapshot – 10.04.19

Sometimes it’s hard to keep up with the fast-moving world of social media, which is why we’ve brought to you a round-up of the latest updates and tips from the industry! Keep on scrolling for your latest fix…   Snapchat launches updated, faster Android version. https://po.st/O4JsoG…
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Who cares what you think?

Who cares what you think?

Consumers want authenticity, they need to trust you – so if you’re only including well-crafted, heavily branded content in your social media plan, you’re on to a loser. Marketers do a great job, no, really they do. Juggling the need to engage with followers and fans, build brand trust…
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Social Media Industry Benchmarks – Where Do You Fit In?

Social Media Industry Benchmarks – Where Do You Fit In?

Success on social media differs for everyone. Something we deem as successful may be viewed differently to someone else, and we all have various strategies to lead us to our victory.   Everyone can agree that high engagement rates prove your content has been effective, but which social platform…
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UGC always wins. There is no Morse code for creating content.

UGC always wins. There is no Morse code for creating content.

    No one: Me: writes a blog on brands authenticity and influencers   Over the years it’s clear that social media has introduced a brand new way for us to communicate, impulsively shop, and see content from parts of the world that leave us in awe. On social,…
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Periscope makes your live broadcast more interactive

Periscope makes your live broadcast more interactive

First off, a quick reminder that Periscope is a Twitter streaming platform that in its original incarnation allowed users to broadcast video to followers. Unlike Vine, which was limited to six-second long clips, Periscope broadcasters can stream for as long as they like. Until recently, there wasn’t much…
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8 Reasons NOT to do Social Media

8 Reasons NOT to do Social Media

Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media.
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Get experimenting with Instagram this year

Get experimenting with Instagram this year

      Sometimes all you need is to read a quick blog post to motivate you into making a new decision.Like how you want to experiment on social media platforms such as Instagram, but you might just not have the confidence to. Look… what’s the worst that can…
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Another new test feature for Instagram creators.

Another new test feature for Instagram creators.

  Instagram is testing another new feature to improve the social platform for influential creators. According to The Hollywood Reporter*, a small group of Instagram users are testing new “creator accounts” on the social platform that provides them with added attractive features. Similar to business-focused profiles on Instagram that…
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The generation that is influenced by beauty and social media now have been christened with a name!

The generation that is influenced by beauty and social media now have been christened with a name!

  A new generation, one that no-one can put their finger on to how they became so adept in technology. How they use their spare time to create profiles on social media, that now make them more money than the average degree-holder would make. How they are so influenced…
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What to look for in your next social media influencer

What to look for in your next social media influencer

  It’s been a good year for social media. Marketers are steadily shifting more of their budgets into social media marketing. In the second quarter of 2018, global advertising spend on Instagram was up 177% year-on-year and, subsequently, influencer marketing continues to grow. But, because social media…
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It’s time for awards judging to become tangible

It’s time for awards judging to become tangible

 As Aristotle once said: “One swallow does not a summer make.” And, if Aristotle was busy Instagramming today, he would undoubtedly post: “Instagramming a TV Advert does not a Social Media strategy make’. Ok, so he may prefer Facebook over Instagram, as, let’s face it, he’s a little outside the…
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There’s another streamer on the block

There’s another streamer on the block

Since announcing partnerships with publishers out recently, and in the past testing a more Netflix-esque offering, Snapchat brings us news of Snap Originals. Tapping into the lucrative reality show market which frequently gathers herds of young people who often morph into influencers, the new effort…
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What’s new for the social giant?

What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up…
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TripAdvisor… from information to inspiration

TripAdvisor… from information to inspiration

In the week that we released our latest Serious Social focusing on travel, one of the biggest sites in this sector, TripAdvisor has revealed they will be developing a social feed within their proposition. There are 56 million conversations around travel…
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Collaborate with Pinterest’s influencer API

Collaborate with Pinterest’s influencer API

Once overlooked, Pinterest has been going from strength to strength in the social stratosphere. For travel, beauty, and fashion brands, it offers the perfect opportunity to showcase products or experiences, and now they’re looking to improve their influencer offering. Pinterest have realised influencers are becoming more and more…
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Is the Instagram effect having an impact on TripAdvisor?

Is the Instagram effect having an impact on TripAdvisor?

We all know that the trend of taking photos of your food and sharing them on Instagram is nothing new. However, now it seems we’re not only taking photos of our food to document what we ate, but to help others decide where to eat too. More so…
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Instagram tweaks its suggested content feature

Instagram tweaks its suggested content feature

In an effort to make “Feed the best place to share and connect with the people and interests that matter most to you”, Instagram is testing a feature which will add recommended posts to your content stream from users you don’t already follow. A similar feature was…
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Social media reports – digging into the detail

Social media reports – digging into the detail

When you pay for a service, you absolutely need to know the value of it. That’s why reporting is so important. Depending on your needs, reporting can be done over different timescales, can be campaign-based or time-based, and can be pulled for paid or organic media. We know reporting…
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Does Snapchat’s drop in users spell trouble for the platform?

Does Snapchat’s drop in users spell trouble for the platform?

Snapchat’s Q2 report was a bit of a surprise in the industry. It has lost 3 million users compared to the previous quarter. There are various reasons why we saw this coming and we’d put the controversial redesign down as the main reason. A whopping…
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Are you a good social listener?

Are you a good social listener?

  The key to every great relationship is listening, am I right? Whether that’s boyfriend and girlfriend, teacher and student or brand and consumer – everyone wants to be heard and listened to. Right now, on Facebook or Twitter there could be a customer or potential customer of yours…
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Is influencer marketing for B2C brands only?

Is influencer marketing for B2C brands only?

  When you think of influencer marketing, your mind probably wanders to the Kardashians or Zoe Sugg. Any marketer knows that done in the right way, influencer marketing is a great tool for consumer brands to reach their target audience in an authentic and engaging way, and lead to…
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Instagram launches 4-way video chat (and more!)

Instagram launches 4-way video chat (and more!)

  Well, it looks like developers at Instagram’s HQ have been super busy. Last week we spoke about the launch of Instagram Lite, today we’ll be looking at the new video chat feature that lets you have a 4-way conversation while still browsing through Instagram, the…
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Instagram– a gift that keeps on giving…

Instagram– a gift that keeps on giving…

  Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment.   It…
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Fancy shopping around for your next influencer?

Fancy shopping around for your next influencer?

Facebook is building a Branded Content Marketing search engine to allow brands to find the best influencer partnerships for their marketing, particularly where Facebook ad campaigns are concerned. Brands can search based on certain parameters like location, interests, gender and education. You can save selected creators in a…
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Snapchat redesign V2.0

Snapchat redesign V2.0

  Snapchat redesign V2.0 Snapchat recently revealed an all-new layout which quite frankly was unpopular amongst most of its users. Here is a list of some of the dreadful changes that were made:   The addition of more navigation buttons The removal of Creators from the Stories list…
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What is Vero?

What is Vero?

It’s the new social media app being touted as the next Instagram, and celebrities and influencers alike are flocking to give it a try. The platform was actually started years ago and positioned itself as a competitor to the other social giants in the space;…
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Facebook Watch to challenge YouTube in 2018

Facebook Watch to challenge YouTube in 2018

It’s been common knowledge for some time that Facebook wants to be a video programming hub and original content provider to rival Netflix or Hulu, for the sole purpose of increasing video ad space. …
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Time to seize the Twitter Sponsored Moments?

Time to seize the Twitter Sponsored Moments?

It may seem as though the initial moment passed without much fanfare in October 2015 when Twitter Moments rolled out. It was then released to influencers and creators in August 2016 then the wider public in Sep 16, but… didn’t really set the world alight.
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Influencer Marketing – From mega to micro

Influencer Marketing – From mega to micro

Influencer Marketing – From mega to micro   Using a celebrity or sports personality to endorse your brand or product is no new concept. However, in 2017, we saw brands use social media to find new and effective ways to use endorsement and incorporate it into their overall…
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The Big Snapchat Redesign

The Big Snapchat Redesign

Snap has been under a lot of pressure since it’s Q3 Earnings report and as we have reported recently change has been on the horizon for a while. In an attempt to invigorate their stagnating user growth beyond the 3% mark and boost their low revenue…
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Get the lowdown on Snapchat’s upcoming revamp

Get the lowdown on Snapchat’s upcoming revamp

Snapchat is undergoing an extensive app re-design, billed its ‘biggest redesign in years’, in a bid to keep their audience engaged, attract new users & regain their position in the social platform battle. This will see a redesigned user interface, making the social platform easier to use, and…
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Snapchat says you won’t find its audience anywhere else

Snapchat says you won’t find its audience anywhere else

Following its shocking Q3 results (which I’m not going to talk about again, promise), Snap is still keen to prove its worth to brands with big budgets. This time, the company has commissioned app analytics tool, App Annie, to report on the amount of time Snapchat’s…
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Facebook takes on YouTube with Creator app

Facebook takes on YouTube with Creator app

In recent months, video content has bloomed. We’re seeing more of it than ever and it’s hugely successful as a content form across platforms. So, Facebook are rising up to the demand and success of video and taking on YouTube with their new Creator app. What…
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Snap Chat’s Revitalisation

Snap Chat’s Revitalisation

Following Snap’s Q3 Earnings report it’s become apparent that a big change needs to happen if Snapchat is to remain a credible player in the world of social media. According to the report Snapchat’s user growth is down to a meagre 2.9 percent. Revenue targets weren’t met to…
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Serious Social 09/11/2017

Serious Social 09/11/2017

  What are you talking about? Shopping. What are you talking about? Reality show influencers who break the rules. Serious Social gets serious around the clampdown on influencers not declaring brand endorsements, while the Instagram conversation centres on social commerce, and how it’s a match made in shopping heaven.
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Spectacles’ Spectacular flop

Spectacles’ Spectacular flop

Just when we thought 2017 couldn’t get any worse for Snap, turns out Spectacles are a commercial flop. Snap’s first attempt at creating a hardware product failed to excite customers past their initial purchase. Despite the initial hype, the company has sold only 150,000 pairs to date, and less than…
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Instagram pods – peas or war?

Instagram pods – peas or war?

  If you’re an Instagram junkie you’re probably already clued up on Instagram comment pods, however, if you’re clueless, here’s everything you need to know… Although they’ve been around for a short while already, I only became aware of the ‘Instagram comment pod’ concept recently. Most likely because…
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Step-up, stand-out and succeed on Instagram

Step-up, stand-out and succeed on Instagram

Yet, Instagram has over 700m active users (that is almost 6 x that of Snapchat) and 400m daily active users (It’s reported to be the second most engaged platform after Facebook). 75% of total Instagram users are outside the US and over 80% are connected to…
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Happy 10th birthday hashtag! But was 2007 a socially vintage year?

Happy 10th birthday hashtag! But was 2007 a socially vintage year?

One of the friendlier pieces of social news this week (that’s not Snapchat slump related) was the celebration of ten years of the hashtag. That humble little symbol that identifies messages on a specific topic blew out the virtual candles after a decade of activism (#blacklivesmatter), brand brilliance…
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Is instagrammability the new advertising?

Is instagrammability the new advertising?

In our ‘blink-and-you’ve-missed-it’ digital world, social media is leading the way in which most of us receive information. Instagram’s influence continues to grow. The platform topped 700 million monthly active users earlier this year and Instagram Stories reached 250 million daily active users just over a month ago. As…
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Instagram Bulks Out Its Live Capabilities With Collaborative Videos

Instagram Bulks Out Its Live Capabilities With Collaborative Videos

A new Instagram feature lets users team up to broadcast live videos, opening up all kinds of possibilities for collaboration. The latest update is one in a string of changes to both Facebook and Instagram, intended to encourage more people to use live video on their platforms. While…
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Facebook Stories gets two updates – and we’re still not convinced

Facebook Stories gets two updates – and we’re still not convinced

If there was an update we didn’t really need on Facebook – it would be Facebook Stories. Like Instagram, the addition sits very obviously at the top of your mobile feed. Yet, nobody seems to actually be using it, and it remains permanently empty. (Seriously, apart from that…
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Social Media Searches on Job Applicants –The Clampdown

Social Media Searches on Job Applicants –The Clampdown

‘All the world’s a social media platform…’ The internet has been called an unregulated Wild West, a digital playground, a threat to society, and more. Realistically, it’s taken 25 years to grow into something that we simply can’t live without. We live our lives on there, and it’s…
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How to Write Great Branded Content

How to Write Great Branded Content

There are a million and one blogs out there that talk about how to write great content, and while some have valid points, there’s one thing they tend to miss. Great content comes first and foremost, from passion. Great content can’t be made to fit an audience. It can’t…
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00-Instagram is here – have you got the licence to post?

00-Instagram is here – have you got the licence to post?

Nowadays, influencer marketing is playing a major role in brand marketing. It’s not a fad or a passing trend, it’s here to stay. From micro influencers, to stars with millions of followers, brands are investing a lot of money to place their products with the right people,…
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Dads on social? They’re well connected thanks to the Dad Network

Dads on social? They’re well connected thanks to the Dad Network

Here at IF Towers there are some older dads in the mix. Yep, there’s traditional dad stuff like photos on desks, and dad jokes flying around, but as is our business, we’re living and breathing social. It’s not the sole preserve of the young. We invented it doncha…
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Live Event Social Media Checklist

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…
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How the new Facebook Live features are even better than you realise

How the new Facebook Live features are even better than you realise

It’s against best practice guidelines to start with a negative, but I’ve never been one for rules and taking lessons from the mistakes of others. Had I done so, then I would have found a tropical island to live and go fishing around, as an old man once…
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Instagram sends a direct message to Snapchat’s users

Instagram sends a direct message to Snapchat’s users

I don’t know about you but I am tired of writing and especially reading, blogs with the same narrative, but here I am doing it again. Instagram has copied Snapchat… and if I had a penny for every time I have read about this topic I would have…
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Facebook Live split screen broadcasts are finally here!

Facebook Live split screen broadcasts are finally here!

Cast your mind back to the hazy days of June 2016 and you might remember that Facebook announced something very exciting at Vidcon – the ability to livestream with a friend on a split screen broadcast. Almost a year later, some different iterations along the way in the…
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5 simple steps towards influencer marketing success on social media

5 simple steps towards influencer marketing success on social media

You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing.
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