linkedin Immediate Future

The Pro (social) Video Guide

Creating polished, professional videos for social media doesn’t mean you need the latest camera or a studio setup: what really matters is how you shoot, edit, and present your videos. Let’s break down the essentials that will help your video content stand out and make an impact. Preparation Is Everything…

Scroll first. Click later.

We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…

If the board still doesn’t get it, your data story’s the problem

You hit your KPIs. You smashed your impressions. You even got a nice jump in site traffic. And yet… …nothing. No extra budget. No nod from the board. Not even a “well done” from the CFO. Why? Because your data’s doing all the talking and none of the persuading.

Episode 85 – Reporting hell to storytelling heaven

Marketing data is messy. But the right story makes it meaningful. In this session, Katy Howell and Brandwatch’s Barnaby Barron break down how to turn metrics into narratives that drive real business decisions. If you’ve ever struggled to make a dashboard matter – this one’s for you. Katy Howell: Hello, hello, hello. So…

Social snapshot: Video overload and AI infiltration

LinkedIn wants you to use video – like NOW You may be familiar with LinkedIn’s Wire Program – well, it’s now called BrandLink, and it’s LinkedIn’s way of persuading you to use video as much as possible. It’s already got its main video users like…

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Reflections from the 2025 Fintech Marketing Conference Speaker after speaker at this year’s Fintech Marketing Conference said the same thing in different ways: digital works. From account-based marketing to AI-powered retention to paid social that actually drives pipeline, it was clear that the opportunity is bloomin’ massive. So, here’s the…

How to talk to CFOS about social marketing

(and actually win them over) It is a truth universally acknowledged (and quietly cursed under many a marketer’s breath) that CFOs find marketing baffling. Not because they do not understand business. Quite the opposite. It is because marketing too often speaks in a foreign tongue of impressions, engagement rates and…

Social snapshot: In uncertain times, speed wins

Why short, sharp social campaigns are your secret weapon When the world wobbles, marketing must sprint, not stroll. And let’s be honest, right now it’s less “steady as she goes” and more “brace, brace!” (I am laughing in a slightly manic way as I write this!)…

B2B video trends – the latest

We know video is the most popular form of content consumption for B2B – but with marketers planning to use more video in 2025 and beyond, it may prove harder to make that video content really stand out among the noise. What to do…? According to research from…

Why marketers need to stop reporting and start telling stories

We’ve all been there. You’ve pulled a marketing campaign apart, wrangled the data, triple-checked your charts, and packaged it into a tidy little deck. You hit your KPIs. You even exceeded your objectives. But in the boardroom? Silence. A polite nod. Maybe a vague comment about the branding. Because data…

Social snapshot: AI and video (again!)

Seems AI has dominated the conversation for such a long time now – so it was only a matter of time before the likes of Meta strutted their stuff in line other LLMs. The announcement of Llama 4 is set to revolutionise AI usage, as it…

B2B: It’s paid social’s time to shine

Paid social media is taking off across all social channels – so for B2B marketers, who see organic social as the go-to – how can they combat the challenges of organic suppression? And how best can paid be tackled to ensure the best budget spend? We’ve all heard the saying,…

How to create B2B influence that drives pipeline

For years, B2B marketing scoffed at influencer marketing. Too fluffy. Too consumer. Too… Instagram. And yet here we are. In 2025, over 51% of B2B campaigns now include B2B influencer marketing in some form (See Joel Harrison’s post). In content marketing and thought leadership categories, that number…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Social Snapshot: Google Who?

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

Tragedy for B2B organic reach – it’s being suppressed

We all knew it was for a while – but now the suppression of organic reach has hit new levels for B2B. Facebook business pages are pushing organic reach down and LinkedIn is giving you a time limit to make your post impactful. Yes, organic B2B content is going…

Social snapshot: No budget, no eyeballs

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…

Hashtags are dead. Here’s what actually gets you seen in 2025

There was a time when hashtags ruled social media. Marketers would cram as many as they could into a post, hoping for a golden boost in reach. And for a while, it worked. Instagram posts with 11+ hashtags once saw a 79.5% engagement increase (Sprout Social, 2025).

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Bridging the Gap Between Strategy and Design

Do you remember that beautiful piece of visual content that grabbed your attention on LinkedIn the other day? It was not the most beautiful piece of design you have ever seen there, yet it had a lot of engagement right, but why? Have you spent a moment asking yourself how…

B2B Design Tips

Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt…

Episode 84: Marketing that builds trust

First-time exclusive! We’re sharing the groundbreaking Brilliant and Human Report with insights that will transform your marketing. Tune in as Katy Howell and Remeny Armitage uncover why trust is the ultimate marketing tool and how to build it through consistent communication, thought leadership, and proactive strategies. Discover how 62% of clients feel their agencies react rather…

Algorithm shake-up

If your content’s been flopping lately, it’s not just you. Facebook, Instagram, and LinkedIn have all shaken up their algorithms and what worked last year (or even last month) might not cut it anymore. Platforms are getting smarter, feeds are getting tighter, and brands that don’t adapt? They’re disappearing. Here’s…

Trust is the secret weapon in marketing

You can have the best campaign, the smartest strategy, and the flashiest creative, but if your audience doesn’t trust you, none of it matters. In B2B marketing, trust is everything. It’s what turns a casual buyer into a loyal customer, a one-off project into a long-term partnership, and a client…

Social snapshot: The algorithm apocalypse

Another week, another algorithm shake-up. If your engagement has dropped or your content is disappearing into the void, it’s not you. It’s the platforms. AI is tightening its grip, engagement metrics are shifting, and the old tricks won’t cut it anymore. Here’s what has changed. Facebook…

AI for social advertising – missing the mark?

Platforms like LinkedIn and Meta are looking to AI for the enhancement of ad targeting for users. But there are serious questions to be asked about whether this is helping brands deliver their messaging to the optimal groups, or whether it’s just a way of farming clicks for the platforms…

In B2B, relevance matters over reach

78% of B2B buyers purchase based on influencer trust Influencer marketing in B2B has evolved. It’s now a necessity for brands looking to build trust (and bear in mind, 52% of buyers value trust over popularityMarTech), drive engagement, and generate leads. But many marketers are still hesitant,…

Episode 83: From B2B basics to brilliance

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights…

Fix the B2B basics for brilliant marketing and bigger impact

Marketing is full of big ideas and bold predictions, but the reality is that most campaigns struggle because the fundamentals are not in place. That is exactly what we tackled in a LinkedIn Live with Tejal Patel, Scott Stockwell and me, Katy. These are experts who have led marketing at…

Social Snapshot: The short-form video obsession

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

Why the basics matter

It’s tempting to focus on the latest trends and shiny innovations. But here’s the truth: without a strong foundation, even the most advanced strategies will fail. That’s why revisiting and mastering the basics is more important than ever. The numbers speak volumes Did you know that organisations with aligned…

Social snapshot: The ‘TikTok Ban’ Drama

TikTok’s future in the U.S. remains uncertain, with the platform facing potential legal restrictions over national security concerns. In 2024, TikTok’s engagement rates dropped by 35% (SocialInsider), averaging 2.65%, but it remains one of the most ROI-positive platforms for marketers. This duality highlights the critical need…

Using Colour in B2B Marketing

Colour is more than just a visual element; it’s a powerful tool influencing emotions, perceptions, and behaviours. In B2B marketing, where trust, professionalism, and clear communication are paramount, the strategic use of colour can make a significant impact on how a brand is perceived and how effectively it engages its…

Social Snapshot: Start with practical

Focus on what works, skip what doesn’t Social media can be overwhelming, with endless tools, trends, and promises of quick wins. But this year doesn’t have to be about doing more. It’s about doing what works. By focusing on strategies that deliver real results, you’ll save time, energy, and maybe…

Social media trends to watch in 2025

Hey there, social media enthusiasts! As we kick off 2025, the digital world is buzzing with new trends that are reshaping how we connect, engage, and grow our brands online. Staying on top of these trends isn’t just smart – it’s essential if you want to stand out in today’s…

Social Snapshot. Is social media finally growing up?

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps. And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…

B2B Social Media in 2025

Social media is moving fast, and B2B marketing is right in the middle of the action. The rules are shifting, and what worked before just won’t cut it anymore. Staying relevant means watching for what’s next and making it work for you. AI is no longer just a nice-to-have. It’s…

Social Snapshot: The social media opportunity hiding in plain sight

Subscribe on LinkedIn While most marketers chase Millennials and Gen Z, the “forgotten generation” is quietly making waves on social media—and not just on Facebook. Think TikTok, Reddit, and Pinterest. Generation X (born between 1965 and 1980) is an interesting demographic. Ok, so we know…

Social snapshot: Social media is broken

Subscribe on LinkedIn Let’s face it, social media is a hot mess right now. Platforms are ditching old features, testing new ones that might flop, and making changes that confuse more than they help. From Instagram scrapping hashtag follows to TikTok strong-arming creators into its shop, the…

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers…

What’s Next and Why It Matters

The social media world never sits still, and as 2025 edges closer, we’re looking at some big shifts that could shape how brands show up online. From AI wizardry to shopping without leaving your favourite apps, here’s what’s coming to a platform near you—and why it matters. Facebook Gets Smarter…

Defining B2B marketing’s priorities for 2025

As we look toward 2025, the opportunity for bold moves is undeniable. But what does boldness look like in a landscape marked by complexity and caution?

What’s changing in B2B marketing in 2025

(And why you can’t ignore it) 2025 is set to be a turning point for B2B marketing, and not just in the usual “new trends” kind of way. This isn’t about adding a new platform to your mix or experimenting with one-off campaigns. Instead, 2025 is demanding that we rethink…

AI in B2B – brilliance or bull?

Sorry – it’s another AI blog. But we’re not sorry about what we uncover. It feels like there’s been so much to talk about with AI and its impact on B2B marketing, but with very little outputted substance. Are we on the cusp of some tangible outcomes? Is it a…

AI in Design: pros and cons

Creating high-quality, visually appealing designs in the blink of an eye is what all clients expect nowadays, but can we humans keep up and deliver? Meeting the demand for constant content without compromising quality can be challenging, AI-powered tools offer quick solutions but relying on them too heavily can lead…

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

In this episode, we explore how AI is transforming creative workflows, from speeding up mood boards to automating repetitive tasks. Our experts discuss the balance between human creativity and AI tools, and how the right blend can unlock massive productivity gains. Whether you’re curious about AI’s role in ideation, content…

Organic social and the money pit

For B2B marketers, organic social is ever-present. Whether it’s X in accounting or Y in HR, there is constant badgering for departments to share content on social to promote their activities. Unfortunately, this is screaming into the void at the expense of better spent time and resources. There’s the adage…

How synthetic personas (could) supercharge social marketing

If you think you know your audience, think again. Social media audiences are evolving faster than you can say “algorithm change,” and relying on generic customer profiles just won’t cut it anymore. That’s where synthetic personas could come into play. Now, before you roll your eyes at another “silver bullet” marketing solution, hear me out. I’m not here to sell you a dream. Synthetic personas can be powerful, but let's be pragmatic – they’re not a guaranteed success and in fact may just be a fantasy.

Lead gen forms: a roadblock to sales funnel success?

The obsession for B2B lead gen via social continues – but it looks like brands might need to shake things up a bit to keep that momentum rolling! Here are a few hurdles B2B brands might face with trying to fill that sales funnel via lead gen forms: Users being…

Maximising ROI through smarter lead nurturing

In B2B marketing, it’s not just about generating leads-it’s about what happens afterward. Effective lead nurturing can make the difference between a warm lead that converts and one that slips through the cracks. While lead quality and conversion rates are critical, nurturing your leads throughout their buyer’s journey is what…

B2B paid social plans – time for a rebuild

In 2024, paid social media is expected to lead all platforms in advertising spend. For B2B brands, this raises the question: how can they effectively organise their paid social strategies to get the most out of their advertising budgets? Additionally, which platforms should they focus on to optimise their investment?…

Principles of Animation

As most of you already know, showing something is much faster than explaining it. That’s why graphic designers are increasingly tasked with creating animations to communicate ideas effectively. Whether it’s a social media post, a promotional video, or an engaging web banner, knowing how to make your animations impactful is key…

Relight My (Creative) Fire 🔥🎨

in today's blog, I thought I'd share a few of my go-to sites that I like to visit when I need a little help getting out of those creative ruts. These are the places that never fail to offer a fresh perspective, a bit of inspiration, or simply a much-needed break from whatever I'm currently working on.

Short-form content is social’s best friend

Whether you’re posting it or consuming it, short-form content for social is winning on every platform. Videos that seem to be decreasing in length and copy that’s becoming more and more brief are telling us one thing; ‘I just don’t have the patience’. As marketers, it’s not easy telling an…

Episode 80: Serious Social — No More Cookies

How will Google’s decision to phase out third-party cookies reshape the future of digital marketing? Marketers face new challenges and opportunities. Let’s talk about the impact of this shift on social media marketing, the complexities of targeting and tracking data, and the broader implications of the California Consumer Privacy Act…

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…

Social snapshot – 07.08.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Welcome to the Growth on Fire podcast! Katy Howell, is joined by Tejal Patel previously from Cisco, Microsoft and Nokia; and Scott Stockwell previously from IBM and PwC, two industry experts who will share their takeaways from the big B2B event of the year: B2B Ignite. If you’re a B2B…

Igniting B2B success

A lot has stayed the same, but what’s new this year? ABM continues to be the foundation of successful B2B marketing. However, the emphasis now is on hyper-personalisation and precision targeting. By using advanced data analytics and AI, marketers can now create highly tailored campaigns that resonate with specific accounts.

SOCIAL SNAPSHOT — 17.07.2024

What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…

Pay-to-play – B2B’s organic social challenge

They say that every 5 seconds, a CXO of a B2B brand somewhere in the world is asking the marketing team if they can make a company’s organic social post ‘go viral’. You can almost feel the dread – the heart-sinking feeling. “I’ll see what I can do” basically means,…

Social snapshot – 10.07.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

SOCIAL SNAPSHOT — 26.06.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 What’s Whee? TikTok is expanding its app portfolio with Whee, a private image-sharing platform for close friends, contrasting with its broader…

Episode 78: Serious Social — Leading from the Front

Convincing Executives to Embrace Thought Leadership Struggling to make your thought leadership content truly stand out and resonate with your audience? In this episode, Katy Howell and executive leadership coach Karen Cuthbert tackle the pressing challenge of why only 15% of decision-makers rate thought leadership as excellent, despite 73% of…

SOCIAL SNAPSHOT — 05.06.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know. Let’s dive into the highlights 👇 TikTok Launches UK Genny Lex Centre TikTok has introduced an in-app General Election Centre to provide reliable election information to UK users,…

Social snapshot – 22.05.2024

Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates. Read more here. TikTok launches program to…

Social Snapshot — 15.05.2024

Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…

Social snapshot – 08.05.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…

TikTok Time Capsule Trends

Ready to take a trip down memory lane? It’s time to explore the world of throwbacks and discover how you can infuse some retro charm into your brand’s TikTok presence. Let’s check out the vibes that are turning heads. Tracking Trends Feeling nostalgic? You’re not alone! Breaking down why throwbacks…

Navigating Fintech in 2024 with social media

It’s 2024, and the world of Fintech is buzzing with new trends, insights, and challenges. As the Fintech B2B marketing conference revealed, social media is at the heart of Fintech marketing, offering brands a platform to connect with audiences in genuine ways. Let’s dive into the key takeaways from the…

Fintech and social media: trends, strategies, and best practices for 2024

Insight from the Fintech B2B Marketing conference 2024

SOCIAL SNAPSHOT — 24.04.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: NoSpace Is for Zoomers Big announcement! Get ready for a groundbreaking new platform hitting the scene this summer. Say goodbye to the…

Social snapshot – 17.04.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here

No Boring Finance

Breaking the Boring of the Financial Industry With Humour If you’re a professional service brand or B2B brand, you know that standing out in a noisy, cluttered industry with innovative content can be a daunting, daunting task. And if you add the cynicism some industry professionals have towards typical fluffy…

Not another B2B TikTok video blog…

Oh yes. The combination that has left many scratching their heads. ‘How can B2B video possibly work in a format made for consumers?’ Well, we’ve been asking ourselves the very same question – fortunately, the answer came pretty quickly. It can and it already does. Now we know B2B for…

Social snapshot – 10.04.2024

Keep up with the dynamic world of social media changes. Discover the latest updates and highlights right at your fingertips. YouTube launches new shopping tools and affiliate opportunities. YouTube introduces Shopping Collections provides creators with a novel method to assemble products from preferred brands, including…

SOCIAL SNAPSHOT — 03.04.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 LinkedIn Tests New Video Tab LinkedIn is testing a new video tab similar to TikTok, reflecting the growing popularity of vertical…

Social Snapshot — 27.03.2024

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

How To Master B2B Episodic Content

B2B brands are constantly seeking innovative ways to engage their audience and stand out amidst the digital noise. One powerful tool that has emerged victorious in impactful storytelling is episodic content. By unfolding narratives across multiple episodes, B2B brands can captivate their audience, foster deeper connections, and drive meaningful engagement.

Social Snapshot — 20.03.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: LinkedIn Celebrates a Year of Collaborative Articles Collaborative articles on LinkedIn have thrived in just a year, boasting…

Spice Up Your Feed: Dynamic Post Ideas!

Today's blog takes a look at some ideas for posts on social media, by revolutionising your feed using these captivating tips!

Social snapshot – 06.03.24

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

A day in the life of a social media manager

“So you just get paid to make TikToks???” No, I don’t. I get paid to scroll TikTok… Just kidding. But what does a typical day for a Social Media Manager look like? Here we go Get to work (WFH desk or office desk) and open my…

Social snapshot – 28.02.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: Meta plans to unveil its next-generation AR glasses Meta intends to showcase the progress made over the years on its upcoming augmented reality glasses. As per the source: “The…

Navigating the social media seas

Sailing the unpredictable waters of social media demands more than just a map. It requires a dynamic compass. In the constantly evolving landscape of digital platforms, where algorithms shift like tides and trends come and go, strategic navigation becomes the compass that guides you to your destination. Here are some…

Social Snapshot – 21.02.2024

Switch up your backgrounds with Instagram’s AI “Backdrop” sticker Instagram is developing a new AI “Backdrop” sticker, which will allow users to replace the background on their images. The technology works by picking out the main focal point of the image, separating that from the background and then allows it…

Social Snapshot — 14.02.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.

Social Snapshot — 07.02.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…

Lead generation barriers in 2024

Business to business relies heavily on lead generation via social – but is 2024 set to become a year of serious challenges for companies driving this activity? Brands may need to pivot to new techniques to make its effectiveness optimal. Barriers to lead generation include: Cookie selection from users limiting…

Social Snapshot — 24.01.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…

2024 for social media – brace for impact!

New social platforms and AI advancements are set to transform how we use social media. 2024 will be the year we see the lines between reality and AI blurred and the push for transparency receiving greater support than ever – while the desire for greater authenticity from brands and their…

Social Snapshot – 20.12.2023

Your Social Snapshot Awaits! Uncover what you might have overlooked in the fast-paced world of social media. Control Visibility: Instagram Rolls Out Option to Prevent Profile Image Expansion Instagram has introduced a fresh feature allowing users to prevent visitors from enlarging their profile picture. This option aims to curb unwanted…

B2B lead gen campaigns: is social the answer?

While B2B brands continue to push for leads by any means necessary, LinkedIn’s lead gen forms are more popular than ever. Great for the platform – but for the brands using it, and their audience, it could be doing more harm than good. We’re all aware of what signing up…

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…

Diversity in social media marketing: key to brand growth

The Latest Sprout Social study reveals that 66% of people lean towards brands that champion diversity. This isn’t just about ticking boxes; it’s about brands reflecting the real faces of their audience. It’s about narratives that resonate, about the authentic connections that arise when a brand’s social media presence mirrors…

A serious B2B social solutions snapshot

You may have planning hats on for early 2024 – but before you put that plan in action to wind away the weeks before Christmas, read these 5 tips for your next B2B social campaign! Consider them as B2B social solutions. You may have caught our latest…

How to Navigate Brand to Demand

The charts don’t lie, and there’s a prevailing trend among industry leaders! Marketing captains continue to steer significant portions of their budgets towards brand awareness and demand generation, ranking them as their second and third highest priorities. Join us as we embark on a journey to unravel the intricacies of…

Social Snapshot — 22.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: LinkedIn’s Collaborative Articles Gain Momentum as Fastest-Growing Traffic Driver LinkedIn’s Collaborative Articles, launched in March, have become the platform’s fastest-growing traffic driver, with a 74% month-over-month increase in readership.

Search results for "linkedin"

The Pro (social) Video Guide

Scroll first. Click later.

If the board still doesn’t get it, your data story’s the problem

Episode 85 – Reporting hell to storytelling heaven

Social snapshot: Video overload and AI infiltration

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

How to talk to CFOS about social marketing

Social snapshot: In uncertain times, speed wins

B2B video trends – the latest

Why marketers need to stop reporting and start telling stories

Social snapshot: AI and video (again!)

B2B: It’s paid social’s time to shine

How to create B2B influence that drives pipeline

Social snapshot: Blink, and it all changes

Social Snapshot: Google Who?

Tragedy for B2B organic reach – it’s being suppressed

Social snapshot: No budget, no eyeballs

Hashtags are dead. Here’s what actually gets you seen in 2025

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Bridging the Gap Between Strategy and Design

B2B Design Tips

Episode 84: Marketing that builds trust

Algorithm shake-up

Trust is the secret weapon in marketing

Social snapshot: The algorithm apocalypse

AI for social advertising – missing the mark?

In B2B, relevance matters over reach

Episode 83: From B2B basics to brilliance

Fix the B2B basics for brilliant marketing and bigger impact

Social Snapshot: The short-form video obsession

Why the basics matter

Social snapshot: The ‘TikTok Ban’ Drama

Using Colour in B2B Marketing

Social Snapshot: Start with practical

Social media trends to watch in 2025

Social Snapshot. Is social media finally growing up?

Are links in social posts killing your engagement?

B2B Social Media in 2025

Social Snapshot: The social media opportunity hiding in plain sight

Social snapshot: Social media is broken

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

What’s Next and Why It Matters

Defining B2B marketing’s priorities for 2025

What’s changing in B2B marketing in 2025

AI in B2B – brilliance or bull?

AI in Design: pros and cons

Episode 81: AI in B2B: Brilliant Tool or Total Bull?

Organic social and the money pit

How synthetic personas (could) supercharge social marketing

Lead gen forms: a roadblock to sales funnel success?

Maximising ROI through smarter lead nurturing

B2B paid social plans – time for a rebuild

Principles of Animation

Relight My (Creative) Fire 🔥🎨

Short-form content is social’s best friend

Episode 80: Serious Social — No More Cookies

Social Snapshot — 14.08.2024

Social snapshot – 07.08.2024

Episode 79: Serious Social -Growth on Fire: B2B Ignite

Igniting B2B success

SOCIAL SNAPSHOT — 17.07.2024

Pay-to-play – B2B’s organic social challenge

Social snapshot – 10.07.2024

SOCIAL SNAPSHOT — 26.06.2024

Episode 78: Serious Social — Leading from the Front

SOCIAL SNAPSHOT — 05.06.2024

Social snapshot – 22.05.2024

Social Snapshot — 15.05.2024

Social snapshot – 08.05.2024

TikTok Time Capsule Trends

Navigating Fintech in 2024 with social media

Fintech and social media: trends, strategies, and best practices for 2024

SOCIAL SNAPSHOT — 24.04.2024

Social snapshot – 17.04.2024

No Boring Finance

Not another B2B TikTok video blog…

Social snapshot – 10.04.2024

SOCIAL SNAPSHOT — 03.04.2024

Social Snapshot — 27.03.2024