Search results for "meta"

Social Snapshot – 15.02.23

Social Snapshot – 15.02.23

It’s that time of the week again! Here is a snapshot of the latest happening in the world of social media 👇🏻
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Social snapshot – 25.01.2023

Social snapshot – 25.01.2023

It’s that time of the week again! Here is a snapshot of the latest happened in the world of social media: Creators report extremely low earnings from TikTok The massively growing platform is facing major challenges as influencers complain about getting paid very little compared to posting on YouTube or…
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From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

From Farm to Fame: USING TRENDS TO ELEVATE BRAND EXPOSURE

Grabbing your audience’s attention with thumb-stopping content and constantly looking for trends and new ways to be creative can be a tough task for any brand, but it can be even harder for those in a niche category. Facing this challenge in goat’s cheese, Chavroux wanted to increase its…
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Social Snapshots – 18.01.2023

Social Snapshots – 18.01.2023

Keeping up with the regular stream of new social media insights is challenging. Relax, we’ve got you covered. Check out the latest social media headlines. 👇
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SOCIAL SNAPSHOT – 11.01.2023

SOCIAL SNAPSHOT – 11.01.2023

The constant stream of fresh social media insights that appear daily can be challenging to follow. But we’ve got you covered! Here are some social media updates you need to know👇 Instagram works on new posts features Instagram is working on a new option for posts, a “text mode”.  This…
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Marketers struggle to create quality B2B social content

Marketers struggle to create quality B2B social content

B2B marketers struggle to create quality content on social - latest research
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Social snapshot – 21.12.2022

Social snapshot – 21.12.2022

Here’s our last social snapshot of 2022! We’re taking you through the latest happenings in the world of social media: Facebook adds an option to make reels in the app Following the massive growth of reels, Meta’s introducing a way to share reels on Facebook even though they don’t have…
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Social Snapshots – 14.12.2022

Social Snapshots – 14.12.2022

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.
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EVERY LITTLE SHOPPER MISSION HELPS

EVERY LITTLE SHOPPER MISSION HELPS

DRIVING TESCO SHOPPERS TO SEEK OUT MISSION WRAPS Let’s set the scene… After securing a new listing in selected Tesco stores – adding this supermarket retailer to their other listings in Sainsbury’s and Asda – Mission Wraps now needed to set their sights on retaining and increasing their shelf space.
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Social Snapshot – 07.12.2022

Social Snapshot – 07.12.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Why heads-up marketing is needed in B2B, and that means LIVEs

Why heads-up marketing is needed in B2B, and that means LIVEs

Why delivering incremental MQLs for your brand, starts with heads-up marketing.
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We’re concerned about Twitter’s conduct and associating out brand

We’re concerned about Twitter’s conduct and associating out brand

Continued chaos at Twitter? Conjecture or cause for brand concern – and should we be pausing content? FInd out more in this blog.
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Social snapshot – 23.11.2022

Social snapshot – 23.11.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Pinterest is now available in Afrikaans, Croatian and Bulgarian languages Pinterest is expanding its language options to Afrikaans, Croatian and Bulgarian. That makes the platform available in 41 languages to…
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Social Snapshot – 02.11.2022

Social Snapshot – 02.11.2022

It might be difficult to keep up with the daily influx of new social media insights. We’ve got you covered, so relax! View the most recent social media news. 👇 Meta and the rise of the Creator Economy 📊 The Creator Economy is not a true economy, at least not…
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Spooky Times – When Instagram goes down on Halloween… 👻

Spooky Times – When Instagram goes down on Halloween… 👻

On the spookiest day of the year, Instagram suffered a worldwide crash and suspended accounts without warning users.
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Social Snapshot – 05.10.2022

Social Snapshot – 05.10.2022

It feels like there's a new social media update every week... that's because there is! But fear not, we've got you covered with this week's low down.
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Social Snapshot — 28.09.2022

Social Snapshot — 28.09.2022

The constant stream of fresh social media insights that appear each day can be challenging to follow. Rest assured, we’ve got you covered! Take a look at the newest social media news. 👇 Facebook Subscriber-Only Content 💎 To improve its offers for creators, Facebook is testing a new posting feature.
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Social Snapshot 14.09.2022

Social Snapshot 14.09.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇
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Social snapshot – 07.09.2022

Social snapshot – 07.09.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Meta introduces a new initiative for digital artists Meta is launching the Creators of Tomorrow showcase, which highlights diverse individual talents across Europe, The Middle East and Africa. Find…
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Social Snapshot — 31.08.2022

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…
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New TikTok Guide Targets Creative Gaming Marketers

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…
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Social Snapshot – 17.08.2022

Social Snapshot – 17.08.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!
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BeReal With Me, IG

BeReal With Me, IG

There really isn’t an idea that Meta won’t pounce on the moment something starts gaining traction.  The next “cool” thing to take off is BeReal
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Top 3 Reasons Why Brands Are Getting Serious About Gaming

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Social Snapshot 27.07.2022

Social Snapshot 27.07.2022

Take a look at the latest happening in the world of social media in our weekly social snapshot.
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Culture Codes

Culture Codes

Meta hosted a pretty great and insightful webinar last week, Culture Codes: How Platform Native Advertising Builds Brands with Humanity and I wanted to take a moment to go through it a little bit and share some of my thoughts.
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Instagram’s Reel big Update

Instagram’s Reel big Update

For today’s blog I thought I’d talk about some updates that Meta has recently introduced to Instagram Reels, including a new 90 second length. Up until now, Reels have been confined to a maximum limit of 60 seconds.  According to parent-company Meta, these updates “will not…
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Social Snapshots 22.06.2022

Social Snapshots 22.06.2022

Have a look at the latest happening in the world of social media through our social snapshot!
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5 steps to create a social media report

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…
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Social Snapshot – 15.06.2022

Social Snapshot – 15.06.2022

Take a look at the latest happening in the world of social media.
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Social Snapshot – 08.06.2022

Social Snapshot – 08.06.2022

With so many social media news popping up every day, it can be hard to stay up-to date. We’ve got you covered – take a look at the latest happening in the world of social media: Twitter adds audio translations for visually impaired users Twitter announces a new Accessibility section…
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Social Snapshot – 25.05.2022

Social Snapshot – 25.05.2022

Latest social media news and updates in our regular weekly Social snapshot. This week we look at Snap, TikTok Live and Reactions in Instagram Reels
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Social Snapshot – 27.04.2022

Social Snapshot – 27.04.2022

Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Instagram is testing ‘templates’ for Reels Instagram is trying out a new way to help users create more engaging Reels, with templates, which creators can follow and replace clips with their own.
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Social Snapshot – 06.04.2022

Social Snapshot – 06.04.2022

With so much social media news popping up every day, it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media with this week’s social snapshot👇🏻 Snapchat adds YouTube link…
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Social Media Giants Fight

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…
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Social Snapshot – 09.03.2022

Social Snapshot – 09.03.2022

With social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Take a look at the latest happenings in the world of social media through this week’s social snapshot 👇🏼 TikTok has added…
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Social Snapshot – 23.02.2022

Social Snapshot – 23.02.2022

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot: Facebook launches Reels globally. Meta is launching Facebook Reels in more than 150 countries. These new features include Remix and sharing to Facebook Stories.
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Social Snapshot – 09.02.2022

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…
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Social Snapshot – 02.02.2022

Social Snapshot – 02.02.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know… Instagram adds new poll options for Instagram Stories. Instagram…
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Social Snapshot – 19.01.2022

Social Snapshot – 19.01.2022

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: TikTok adds insights on…
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Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Episode 68 : Serious Social – China – The social Innovator, opportunity and trendsetter

Ep 68: Serious Social – China: The social Innovator, opportunity and trendsetter China is home to the world’s largest social media market, with over 931 million users. In this week’s Serious Social episode, Katy Howell is joined by Domenica Di Lieto to discuss social media in China,…
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Social Snapshot – 03.11.2021

Social Snapshot – 03.11.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:   Facebook’s ‘Meta’ name change…
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Episode 62: Serious Social – Unlocking social as lockdown lifts

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…
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How social will change as lockdown lifts

How social will change as lockdown lifts

As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will keep brands…
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What they never tell you about branding on social

What they never tell you about branding on social

I was thinking about the chat I had on last week’s Serious Social Live, with David O’Hearns from Dawn Creative. We talked about building brand. Everything from the basics to the knotty problems. In particular we discussed how branding is not just about social. It is an integrated and central…
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Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

Episode 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand

  Ep 43: Serious Social – How to excel in Social Media this year and bring audiences into the heart of your brand As brands and marketers flood to social media, we’re seeing too many common mistakes being made. In this week’s Serious Social, CJ is…
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What all marketers can learn from the travel industry right now

What all marketers can learn from the travel industry right now

We all yearn for information. Whether it’s improving our wellbeing, how we behave as humans, evolving as a businessperson or insight that can propel our businesses to greater heights, we can’t get enough of it. Audiobooks, podcasts and vlogs are fostering never before seen traffic numbers. Metaphors are drawn…
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Episode 29: Serious Social – with Milly Youngman

Episode 29: Serious Social – with Milly Youngman

  Ep 29: Serious Social – with Milly Youngman In this episode of Serious Social, Katy Howell is joined by Milly Youngman, social media manager across multiple Travelopia brands, to discuss how Milly spins many social media plates whilst maintaining a strategic approach in the challenging…
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Social Snapshot – 26.08.20

Social Snapshot – 26.08.20

New features galore this week – join us as we go through all the tools you’ll be playing with in coming months with our Social Snapshot:   Instagram has replaced Nametag Codes with QR Codes to quickly connect users Back in 2018, Instagram launched what it called ‘Nametag…
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What’s new for the social giant?

What’s new for the social giant?

Facebook updates are endless. If you use the platform to share branded content, you need to know what’s changed and what’s new, but it’s just taking up so much of your time. It might seem like a whirlpool that you keep getting caught up in. Now, they’re building up the…
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Twitter has got its (Advertising) swagger back

Twitter has got its (Advertising) swagger back

The past few years have been a roller-coaster ride for Twitter. Success stories broadcasting their flotation and rise to $69 a share (in January 2014) were followed by column inches informing us of declining revenues, their share price crashing to $14 (in May 2016), ensuing staff cutbacks and comprehensive restructuring…
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The future of the mobile industry and social media

The future of the mobile industry and social media

The mobile phone has been a ubiquitous part of everyday life for over two decades now. Let’s pause to think about that because it’s something we’ve taken for granted. When you leave the house, the one thing you’re most likely to turn back for if you’ve forgotten it, is your…
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Who said you needed brushes and pens to be an artist?

Who said you needed brushes and pens to be an artist?

By now, you must have heard of Prisma, the app that lets you turn any picture into instant art. If you haven’t, here’s a few reasons why should find out: It was named best app in both the Apple and the Google play stores It’s time for you to either…
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Productivity hacks

Productivity hacks

This is not going to be the ‘exercise daily’, ‘read a book’ kind of thing you can read in business magazine. Although these things are definitely helpful and it’s important to find ways how to relax, this list is a bit different. It includes various daily tips that I’ve learned…
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It really is the year of video

It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not…
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Twitter Pushes Revenues Growth from Big Data Analytics

Twitter Pushes Revenues Growth from Big Data Analytics

On Friday night, Twitter announced it is ditching third-party agreements for reselling firehose data. To date, businesses have used Twitter firehose APIs to stream real-time tweets and all related metadata. Friday’s announcement won’t have come as a shock to some, having seen how swiftly Twitter moved to help its streaming…
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Social media battle of the sexes

Social media battle of the sexes

For all you ladies out there, it looks like we’re taking over social media, and smartphones are our weapon of choice – in a metaphorical sense of course! According to research conducted by PR agency Porter Novelli, also published by marketingmagazine.co.uk, women are dominating the social media…
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Online word of mouth marketing – what’s so great about it anyway?

Online word of mouth marketing – what’s so great about it anyway?

A few days ago, I read an interesting article in Social Media Today, which got me thinking about word-of-mouth marketing via social media. Social has had an enormous impact in transforming the way we talk about and endorse products/services to friends and family. But social should not…
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5 Twitter tools you should not ignore

5 Twitter tools you should not ignore

Twitter is a truly fascinating social platform. Launched merely 7 years ago the company is now valued at $24bn. Some argue this is an over-valuation (Twitter is yet to make a profit), however the numbers speak for themselves: 230+ million monthly active users 500…
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The arrival of the long awaited LinkedIn groups redesign

The arrival of the long awaited LinkedIn groups redesign

Despite the rising popularity of such LinkedIn features as the company page, the influencers section and the newsfeed, LinkedIn groups are one of the most popular features of the platform. Search for any industry, and you will find top groups with their membership in tens and even hundreds of thousands.
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The curious case of the LinkedIn hashtag

The curious case of the LinkedIn hashtag

    Ever since Chris Messina introduced the system of hashtagging to mircoblogging site Twitter in 2007 its popularity has grown to the point that it has been adopted by competing social media networks and has found a place in pop culture, with TV shows and music videos…
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Brands and short form video apps

Brands and short form video apps

© Maria Elena “Instagram Vs. Vine” Photo. Attribution 2.0 Generic The social media world has seen Instagram and Vine recreate an online version of the war of the roses with the apps fighting it out for the video app throne. Weeks…
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The real deal: Facebook verifies accounts!

The real deal: Facebook verifies accounts!

Following in the footsteps of Twitter, Pinterest and Google+, Facebook announced yesterday that it would be launching verified accounts for an elite group of prominent brands and public figures. Social Media accounts are rife with duplicate accounts and Facebook has notoriously had…
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Social media: constantly innovating, occasionally clichéd

Social media: constantly innovating, occasionally clichéd

For an industry built on innovation and forward-thinking, social media sure has its fair share of metaphors and clichés. Don’t get me wrong, they perform a purpose; they help us metaphorically visualise the virtual. Clicking on a Like button doesn’t necessarily mean anything until you consider that the action demonstrates the user’s…
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Philosophy is to social media as fish is to bicycle

Philosophy is to social media as fish is to bicycle

What do ancient philosophy and social media have in common? Well, let’s see. In a possible world in which Aristotle transcends time to come face-to-face with the social team at Facebook HQ; he stands there in his toga and sandals and asks everyone to…
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