Search results for "traffic"

Why Social Media is your Front of House and deserves more effort.

Why Social Media is your Front of House and deserves more effort.

Would you create a White Paper giving it only cursory effort? Would you slap any old image and message on a Billboard? Would you grab any piece of copy and image and throw up on your website? If shooting a TV Ad, would you corral the troops into an…
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2020 Social Media Reporting: Insight Updates to Put on Your Radar

2020 Social Media Reporting: Insight Updates to Put on Your Radar

A new calendar year inevitably brings algorithm changes and updates to social media platforms. But these aren’t the only changes that marketers need to put on their radar – changes to reporting and insights need to be noted as well. These changes are extremely important to brands, as they’re vital…
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If you’re a small business, you should be using social media to your advantage

If you’re a small business, you should be using social media to your advantage

If you’re a small business looking to grow and haven’t considered the potential benefits of using social media, you may want to keep reading. We’ve put a concise list together touching upon just some of the many reasons social media is an effective tool in helping grow your business. Increase…
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How Social Media Can Boost Your Website’s SEO Rankings

How Social Media Can Boost Your Website’s SEO Rankings

Search engine optimisation (SEO) is a critical tool for any business as it can ensure you stand out in a very crowded online environment. But did you know that social media also has a part to play in your SEO plans? How? By tying into what Google looks for –…
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How to up your game on Instagram Stories

How to up your game on Instagram Stories

Instagram Stories are a great way of creating visually appealing content that invites brands’ followers to engage, whilst still pushing out messaging and driving traffic to their website. But with new features constantly being announced, it can be hard to stay up-to-date with the latest trends and switch up content…
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Need some blog-spiration?

Need some blog-spiration?

Coming up with an idea for a blog can be difficult. It can be easy to fall into the trap of rewriting the same content, over and over again, just in a different way. Or simply not using language that will drive consumers to engage with your content. Regardless, by…
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New season, new features

New season, new features

New season, new features In anticipation for the holiday season, Facebook has launched two new features to help marketers with their holiday push. Feature One: Customisable Story Templates  Facebook has finally taken a page out of Canva’s book, with the introduction of customisable templates to boost holiday…
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Are still images still important?

Are still images still important?

It would be hard to make a secret of how far social media and technology have come in the past two decades. But let’s take a moment and look at the evolution and changes we had to go through to get where we are today. With the likes of augmented…
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Why employee advocacy should be part of your marketing plans

Why employee advocacy should be part of your marketing plans

Meet employee advocacy, the first cousin to influencer marketing. Your employees are generally the best advocates you have. They can be a credible and creative way to build brand recognition and instill trust in your business as well as generating word of mouth. And let’s be really honest, where you…
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What the heck is Pinterest? And should our brand be active on it?

What the heck is Pinterest? And should our brand be active on it?

The social media world is constantly evolving, and new tools and platforms come and go. One platform that has staying power is Pinterest due to its traffic-driving and converting capabilities; however, the key question for many brands is should we be active on it? I’m (P)interested, tell me more… Pinterest…
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Why you need more than a social media presence

Why you need more than a social media presence

We LOVE social media at immediate future (you would certainly be surprised if we didn’t) but even we know that there is more to marketing than just being social. And even if you deliver terrifically engaging and converting campaigns, you still need more than just a social presence. Which ultimately…
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Don’t get your pixels in a twist

Don’t get your pixels in a twist

Do you know enough about tracking users engaging with your social media activity? Without a tracking pixel implemented on a website, you cannot retarget users who land on your site, create website user lookalike audiences or exclude users who have already visited/converted within a campaign – it means that your…
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5 top tips to keep your summer social game COOL

5 top tips to keep your summer social game COOL

Seasonality is a very important factor in the marketing world. Our behaviours online certainly change over the seasons. Only a couple of months from now hits the summer slowdown. Consumers are spending less and employees are holidaying more, and a lot of businesses fall into sloth-mode. But, you can also…
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OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

OUR 7 TOP TIPS TO WORK WITH INFLUENCERS

Influencer marketing can really power up your social media strategy providing you build relationships with the right influencers. Ask yourself are you following or considering the recommendations below before you embark on your activity. 7 top tips to work with influencers: Know your audience: Every successful influencer marketing collaboration starts with knowing the…
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Social Snapshot – 27.03.19

Social Snapshot – 27.03.19

We’re here for you with a roundup of interesting updates and tips from the fast-moving world of social media. Read on to catch up… How can you drive more traffic from Instagram? https://po.st/6P3GJl Given you can’t include clickable links in posts, what are the best ways to get…
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Social Snapshot – 13.03.19

Social Snapshot – 13.03.19

Another week, another snapshot. We’ve rounded up the best articles for you in one place, so you don’t have to go anywhere else! Read on for platform updates, channel reports and ways to help you improve your social strategy…   Does interest tagging on Facebook increase traffic?…
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Social Snapshot – 06.02.19

Social Snapshot – 06.02.19

Hi… us again! Bringing you a roundup of the best social media news from the past week. Stay with us and we’ll get you up to date with the latest happenings in social in no time! Instagram Adds Option to Link to Instagram Stories, Expands Stories Promote Tool…
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8 Reasons NOT to do Social Media

8 Reasons NOT to do Social Media

Now, I know what you’re thinking. Coming from us? We must be bonkers. But, hear us out! To do good, meaningful and impactful social media, you need to be serious about it. Here are 8 reasons why you might want to reconsider your use of social media. If…
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YouTube is rolling out a swipe-through feature so you can watch videos  F O R E V E R

YouTube is rolling out a swipe-through feature so you can watch videos F O R E V E R

Tinder is probably the first and most famous example of what we all know as ‘the swipe’. Mobile navigation today is all about the swipe, and now even YouTube is joining in. Their latest update will give users a way to navigate between videos. By…
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What posts should you avoid on social?

What posts should you avoid on social?

It’s always a struggle to keep everybody happy – especially on social. For businesses, there are many risks. Some risks, however, are worth taking. Here are 8 rules to follow to avoid any disastrous outcomes! • Negative comments about consumers/clients. Now this is pretty self-explanatory. If you post negatively about…
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New year, new app? Find out what Instagram are trialling and what it means for you.

New year, new app? Find out what Instagram are trialling and what it means for you.

You know that stage, post break-up, where you change your hair or your clothes to make yourself feel better? Well it seems Instagram is doing just that, with new changes being disclosed every week. Just last week we saw the announcement of fake followers being removed from the platform and…
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Brands are driving app downloads through Instagram Stories

Brands are driving app downloads through Instagram Stories

Stories have been around for a fair amount of time now and many brands have joined the party. But some of them are thinking even bigger… Hopper, a flight-booking app, has gradually increased its spend on Instagram Stories since the platform enabled mobile app installs last May. The…
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Facebook launch ads on Stories

Facebook launch ads on Stories

Ads have existed on Instagram Stories for a while now and are earning the platform a fortune, with a daily userbase of 400 million. Recently, having reached 300 million daily users, Facebook has followed in its footsteps with an identical ad proposition. The first brands to test the format…
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Taking the plunge with paid media

Taking the plunge with paid media

Investing money in advertising can feel like a bit commitment, however deploying paid on social doesn’t need to be scary. As long as you have a plan in place before you start, social is a great way to test campaigns and creatives easily, with real-time feedback. Here’s how to…
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The pinning power of Pinterest

The pinning power of Pinterest

It’s easy to overlook Pinterest, with the likes of Facebook and Instagram dominating the social space. But, whilst Facebook has been stealing the limelight with data breaches, algorithm changes, and updates to its ad offering, Pinterest has quietly been growing in the background. Is it time your brand took notice?…
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How to boost engagements on Social

How to boost engagements on Social

Since 2017, brands and publishers have been getting far less traffic from referrals on social platforms and the sharing of content has been in decline. Not only has this increased the pressure on content marketers, but it has exposed the dire need for quality social content that ensures engagement, in…
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How to create an impactful B2B brand story

How to create an impactful B2B brand story

General opinion is that consumer businesses have all the fun, right? They’re early adopters, the first to try new social networks, willing to take risks and are usually the most recognisable for award-winning campaigns. Yes, but also no. There’s an art to B2B marketing that requires originality and dexterity, where…
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Twitter ads – the why, the objectives and the tracking

Twitter ads – the why, the objectives and the tracking

Twitter Ads offers a world of paid media opportunities. There’s so much to choose from, it can be difficult to know where to start. But, it’s vitally important that you clarify this before you even think about touching the platform’s Ads proposition! Twitter recently offered a few tips to think…
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A new A/B testing tool on Facebook

A new A/B testing tool on Facebook

Having made the strategic decision to show less news on Newsfeeds, earlier this year, we all witnessed Facebook decide to take steps that would ensure it became a space where meaningful conversations take place, between friends and family members. This move impacted publishers and over time referrals from Facebook fell…
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Take your audience for ride with LinkedIn Carousels

Take your audience for ride with LinkedIn Carousels

Of course, the best social media results come from paid social. We allocate budget to really squeeze the pips out of our audiences and to reach them directly. Social media is what we do, so we get super excited about new formats and additions to platforms, especially when it comes…
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It’s insights galore on Facebook this week

It’s insights galore on Facebook this week

At immediate future, we love data. And, we know that data is at the heart of effective social media strategy and relevant content. This week, there have been a couple of announcements on the Insights that Facebook have on offer. With GDPR looming over the digital world, Facebook retracted some…
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Instagram– a gift that keeps on giving…

Instagram– a gift that keeps on giving…

Earlier this month, Facebook spoke of some very exciting planned updates for Instagram to be rolled out throughout 2018. Given the platform’s Stories feature now has 300M active daily users alone, viewing organic and brand-based content, it makes absolute sense for substantial investment. It really is the perfect…
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LinkedIn goes all-in on B2B with video sponsored content

LinkedIn goes all-in on B2B with video sponsored content

LinkedIn has been criticised for its lack of sponsored video support for quite some time now and most of us have almost given up on the idea that it will ever ACTUALLY happen. However, last October it began beta-testing video for sponsored content with more than 700 participating advertisers. The…
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Insta’s shoppable posts have crossed the pond

Insta’s shoppable posts have crossed the pond

UK-based e-retailers! You’ll step up your social when you hear this… Instagram are giving UK online retailers the chance to publish shoppable posts. Shoppable Instagram posts have been on the horizon for a while. The feature was available to American businesses last year, so it was only…
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What is Vero?

What is Vero?

It’s the new social media app being touted as the next Instagram, and celebrities and influencers alike are flocking to give it a try. The platform was actually started years ago and positioned itself as a competitor to the other social giants in the space; i.e. Facebook,…
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Here’s why you should use Pinterest for seasonal advertising

Here’s why you should use Pinterest for seasonal advertising

It’s no secret that Pinterest users curate boards to plan birthday parties, weddings, Christmas, Halloween and every other occasion. Choosing a holiday destination, buying seasonal clothes, party planning. This is exactly why consumer brands should be using Pinterest for seasonal advertising. Pinterest is a place for beautiful images and products.
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Compelling content & conversation- Social media 101

Compelling content & conversation- Social media 101

Last week, Mark Zuckerberg made a bold statement about his plans for 2018. With the aim to fix and improve the social network, he stated that big changes will be made to Newsfeed. The algorithm will now prioritise user posts over public content, such as posts from businesses, brands…
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Be more Netflix? Why AI, co-creation & brand personality can take you to the top

Be more Netflix? Why AI, co-creation & brand personality can take you to the top

Is it the marketing holy grail when your business, platform, proposition, brand…grows to such planet-swallowing size that you make it into the common lexicon? Yep. Who doesn’t know what Netflix & Chill really means, but, we haven’t heard from their brand guardians or CEO to stop using it (yes Lucas,…
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Shoppable Posts on Social

Shoppable Posts on Social

Social commerce is growing and shows no signs of stopping. eCommerce platforms like Shopify and BigCommerce enable purchases through social platforms, which drastically changes the customer experience and customer journey in a multitude of ways. It’s simpler, quicker and easier than ever for us to discover products and make purchases…
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How the biggest brands use Instagram Stories

How the biggest brands use Instagram Stories

Time flies in social media, believe it or not it’s already time to wish Instagram Stories a happy first birthday. A whole year since the launch of Facebook’s first foray into Snapchat territory which inspired so very many knock-offs. We have recently asked if there is a place for so…
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What makes a good back to school campaign?

What makes a good back to school campaign?

It’s time for the summer holidays here in the UK which means we are weeks away from the second most wonderful time of the year; back to school and you can almost hear the sound of retailers, advertisers and marketers up and down the country clicking launch on campaigns designed…
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Facebook’s aims to build bridges with publishers by erecting paywalls

Facebook’s aims to build bridges with publishers by erecting paywalls

How do you take your news? Rolling in the morning on BBC? Heading straight to your favourite news site? In your hands with the ink leaving smudges? The days of exclusively consuming your news from the TV or a newspaper are dwindling for all age groups, no matter the preference.
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Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

Snapchat Launches Self Service Ad Platform: Will you be joining the brand waggon?

Facebook did it, now Snapchat have made the financially lucrative choice to make their ads platform more accessible to small and medium enterprises. As the paid media specialist at immediate future, I have been waiting to sink my teeth into this new proposition since I wrote my first blog about…
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Facebook is offering up its data for disaster relief

Facebook is offering up its data for disaster relief

In a blog and a video yesterday Facebook’s Public Policy Research Manager, Molly Jackman, announced the social giant’s latest steps into using its powers for good. Its new initiative opens up its location data to disaster relief organisations, allowing them to see real-time information and track the extent of a…
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Live Event Social Media Checklist

Live Event Social Media Checklist

Pre-planning is absolutely vital to effective social media before, during, and after a live event. The recent evolution of live social has led to a mass increase in live video streaming and events are a huge part of that. According to…
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4 key metrics to measuring your social campaign

4 key metrics to measuring your social campaign

Measuring the success of a social media campaign has become more and more sophisticated, it’s not just about the traction on social media, but also the next steps to site side. Gone are the days when a website and social media was simply there to look great. Today, websites and…
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60 Second Social 18/04/2017

60 Second Social 18/04/2017

    Is Snapchat changing the future of retail? In this week’s #60secondsocial we’re focusing on how Snapchat are succeeding at marrying social engagement to in venue traffic, particularly with their recent geo-filter for fast food chain, Wendy’s. Find out more about the geo-filter that 80% of Snap-chatters…
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A Pinteresting new feature for promoting apps

A Pinteresting new feature for promoting apps

Pinterest is now letting brands promote apps on their walls via the platform’s self-serve platform and API partners. The update means iOS users can now download apps to their mobiles within Pinterest, without being redirected to the app store. Although it is fairly new, the feature has already been beta…
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10 Business Advantages of Social Media

10 Business Advantages of Social Media

No one wants to feel like they’re missing out, right?… So, there are virtually no reasons not to implement social media into your marketing strategy, and since it is so cost-effective, there is hardly anything to lose.  It’s most likely that your competition is already on social media, so don’t…
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Making social metrics a priority

Making social metrics a priority

According to Statista, there are 3.17 billion people online of which, 2.3 billion are active social media users. Yes, you read that right. That figure alone can trigger businesses to invest in social media, with the aim of reaching their target markets. Businesses want to be able…
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5 simple steps towards influencer marketing success on social media

5 simple steps towards influencer marketing success on social media

You’ve probably heard that word-of-mouth has been identified as one of the most valuable and effective forms of marketing, influencing up to 50 percent of all purchasing decisions. In digital marketing, this goes well beyond recommendations from peers. These days, influencers are the key to word-of-mouth marketing. Research from…
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The social lead gen data pie

The social lead gen data pie

Sometimes social gets a bad rep. This is due to the lingering hangover our industry is still suffering from the bad old days of “social rockstars”, “ninjas” and “gurus” who sold vanity metrics at a premium and contributed very little to actual business objectives. The…
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Will Facebook’s new algorithm combat fake news?

Will Facebook’s new algorithm combat fake news?

Facebook is adding a ranking algorithm that identifies sensationalised, fake, misleading posts The platform has a new way of categorising Pages that considers whether that page is posting spam or trying to game feed by doing things like asking for likes, comments or shares to determine whether a post…
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Why get a dog and bark yourself?

Why get a dog and bark yourself?

You already know why your business needs a social media presence, as you’ve already experienced that social media provides a golden opportunity to talk to your existing and prospective customers or engage with those who will shout about your brand.  Its highly likely that a social media presence is something…
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Does the new LinkedIn look get the thumbs up?

Does the new LinkedIn look get the thumbs up?

Following Microsoft’s completion of the LinkedIn acquisition, dramatic changes began to roll out at the end of last week. Primarily, for its 450m users, it is a desktop revamp that leads the charge. Whilst not available yet in every country, we took a look at initial feedback and reviews of…
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3 Ways How Instagram Drives Sales

3 Ways How Instagram Drives Sales

Instagram Stories Ads Good news! Instagram just announced that it will be releasing ads in its Instagram Stories section, which has managed to acquire about 150 million people check out Instagram Stories since it release later last year. And yes, Instagram is copying Snapchat a bit (again) but at…
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Top Video Marketing Tips by Platform

Top Video Marketing Tips by Platform

“In 2017 social video is going to be huge” – Captain Obvious, 2016 As everyone and their mum knows, video is massive. It’s so big that every single social network has some kind of video offering. With 300 hours of videos uploaded to YouTube every minute, 4 billion video streams…
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5 Easy Ways to Improve Organic Reach on Facebook

5 Easy Ways to Improve Organic Reach on Facebook

Are you finding that your organic reach on Facebook isn’t quite what it used to be? You’d be right. Did you know that only 2% of your page’s fans actually see your content? Facebook’s algorithms and preferential treatments have long been something that social media marketers have…
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The future of customer service is… ROBOTS!

The future of customer service is… ROBOTS!

Social media has long been credited for finally giving brands a voice. It also means that brands can be totally open and honest with their customers and audiences. Unfortunately, this means that brands are a lot more accessible than previously, leading to social pages often being used as a customer…
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Social referrals from mobile not converting?

Social referrals from mobile not converting?

Social advertising is an effective way of driving traffic to your website but if your website is not mobile friendly then your brand could be losing out.According to research from Adobe, the UK is the largest driver of website traffic through social engagement and with nearly 80 percent of social…
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Marketing Stat Nirvana

Marketing Stat Nirvana

As marketers, there is nothing we like more than to sink our teeth into some meaty stats in an effort to satiate our appetite for evaluation, understanding and improvement. Also, they make us sound smart. And like we know what we are talking about which, in an industry that is…
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Struggling to develop a Social Media Strategy for your business?

Struggling to develop a Social Media Strategy for your business?

As a business, have you ever asked the question “Why are we struggling to make social media work for us?” or “Do we have the right social media strategy for our business?”  If the answer to both questions is No, then you’re not alone as the real challenge of social…
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How to generate reach on YouTube for your brand

How to generate reach on YouTube for your brand

For a lot of brands, having a YouTube channel as part of a social media strategy may seem as if it’s not worth the hassle. For one thing, making good quality long-form videos is certainly on the expensive side of the content creation spectrum. Also, there are 300 hours uploaded…
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Social media offers important benefits to businesses

Social media offers important benefits to businesses

It is quite hard to find an individual who has not heard of or does not use any of the popular social media platforms of the day, and the same thing can be said about most businesses.  No matter what your company sells it needs to harness the power and…
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How even the smallest brands can make use of Snapchat

How even the smallest brands can make use of Snapchat

Since Snapchat’s conception in 2011, we’ve seen its meteoric rise to become one of the most used social networks in the world. The network currently boasts over 100 million daily active users along with 400 million snaps per day being sent all over the globe. For an app that only came…
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Facebook makes VR an actual reality with new algorithm

Facebook makes VR an actual reality with new algorithm

Gone are the days of shaky videos that make you feel queasy. Facebook saves the day with its new algorithm designed to stabilise 360-degree shots. The smart technology will combine 2D motion with 3D reconstruction to fill in the gaps and reduce the unwanted effects caused by conventional…
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Facebook’s bridging the gap between click and brick

Facebook’s bridging the gap between click and brick

The trouble with paid social is tracking the customer journey from click to brick. Facebook thinks it has the answer to this problem and is in the process of revamping its offers program. Core updates include: Bookmark: People can easily claim an offer on mobile or on desktop and it will…
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Facebook cracks down on News Feed clickbait

Facebook cracks down on News Feed clickbait

Facebook ups the ante by adjusting its aggregator to reduce the annoying and misleading news feed articles. After an extensive study reviewing tens of thousands of headlines, Facebook cracks the code by identifying the tell-tale signs of clickbait. Look out for the top two traits and don’t be fooled! Curiosity…
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Quick wins for evergreen content

Quick wins for evergreen content

Over the last few months we’ve been fortunate enough to have on-boarded several new global clients spanning lifestyle, consumer and technology markets. One of the first things we’re always asked is: “what are the quick wins we can deliver together?” Clearly I cannot reveal too much about how we…
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Organic vs paid social audience you have vs the audience you want

Organic vs paid social audience you have vs the audience you want

Organic vs paid social: the audience you have vs the audience you want For those who live and breathe community management, or even for those who don’t, it will have not escaped your notice that your organic engagement is only going one way… downhill. Whilst the impact will vary per…
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Knowing your Content Tilt from your Content Goals

Knowing your Content Tilt from your Content Goals

It isn’t exactly new news that content is king. Particularly on social where you have a noisy opportunity to connect with millions of people and conversations. The keywords there were ‘noisy opportunity’. If you do what the rest of your category or industry are doing, then your content isn’t going…
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It’s Raining Facebook Updates!

It’s Raining Facebook Updates!

Facebook seems to be showering us with new features and updated API functionality every other day at the moment, so we collected the relevant nuggets of info and melted them down into this easy-to-digest erm…digest. Facebook are rolling out Instant Articles in Messenger, Android folk you already…
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3 ways to beat social’s biggest challenges in 2016

3 ways to beat social’s biggest challenges in 2016

Anyone who’s seen Peanuts knows the football gag. In it, Lucy challenges Charlie Brown to kick a football which she then moves just as he’s about to punt the life out if it. The joke ran yearly from 1951 to 1983 and yet every time Charlie B somehow…
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Facebook is getting a bit more Lively

Facebook is getting a bit more Lively

Since Facebook launched its video broadcast feature back in August 2015 as a feature for verified Pages, it has been made publicly available for brands and the public. The Facebook feature allows users to post live broadcasts on their News Feeds, watch real time comments on their stream,…
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Social media and the landing page – A match made in heaven

Social media and the landing page – A match made in heaven

Rather than leading your social media traffic to the home page, why not take them on a journey via your landing page and turn visitor numbers into conversions. Creating web pages with a specific purpose is a gold mine for gathering new leads, encouraging event registration and guiding visitors to…
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Social agility begins with planning

Social agility begins with planning

It’s true. Reacting to real-time moments with speed and relevancy all begins weeks, if not months ahead of time. No, we don’t employ Mystic Meg, Uri Gellar or the Octupus who famously forecast FIFA World Cup results. What we do employ are smart people who layer creativity and innovation on…
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Why brands should be audience-first

Why brands should be audience-first

Irrespective of your audience focus – consumers or businesses, the need to adopt audience-first marketing exists. Channels are increasingly cluttered with conversations and similar content, so the need to standout is greater than ever. Without disclosing specific intellectual property, I’ve recently been looking at an industry who sees 55 million…
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Snapchat Gets Publisher Friendly

Snapchat Gets Publisher Friendly

Snapchat means business. Literally. We have written several blog posts about how businesses can benefit from investing into a solid Snapchat strategy. However, despite the benefits Snapchat can bring to brands in terms of audience acquisition, engagement and UGC. not many brands have tapped into the world of Snapchat. One…
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Mo’ content mo’ problems

Mo’ content mo’ problems

First of all, I am not quite sure what is compelling me to right 90s hip hop inspired blog articles at the moment, so don’t ask… After recently presenting at a LinkedIn event, I found one of my favourite slides that optimises my thoughts on content and the internet right…
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The Week In Social

The Week In Social

The world of social media is faster than your colleagues when you bring over some cookies for the office. New updates, news, and innovations flood the internet on daily basis so it’s very easy to miss crucial information that could transform you next campaign into a success. So, because we…
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Twitter DM Update: Join The Dark Side

Twitter DM Update: Join The Dark Side

Private messaging has been on the rise for a while. With the continuous growth and success of apps like Snapchat or WhatsApp (that recently added end-to-end encryption), it’s no surprise others have been trying to play catch-up. One of the platforms that is trying to improve its private…
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7 steps to a Joe Wicks style content work out!

7 steps to a Joe Wicks style content work out!

After Christmas, in a bid to get fit, I (like many thousands of others) bought the Joe Wicks book ‘Lean in 15’ and have been avidly testing out his healthy 15 minute recipes ever since! (I’ve even done the odd work out or two). But what interests me the most…
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It really is the year of video

It really is the year of video

Everywhere that you look right now there is video. Everyone is talking about video, every platform is competing to own video, new video formats are being created and developed for social channels and brands are all trying to use video in new and innovative ways. Basically, if video is not…
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How to ace your content calendars

How to ace your content calendars

A reoccurring question we’re asked is: what should go into my content calendar? Followed by: is there advice you can share with us? Or: what rules do you work to? So here it is. 15 steps that will help you to ace your content calendar: For example, if revenue growth…
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Give your online personal brand a facelift

Give your online personal brand a facelift

I’m sure that many of you are well versed in brand building in the traditional sense, but when it comes to your own personal brand, how would you rate your online brand identity? These days, everything from landing a new job to scoring a hot date can result in an…
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Are media companies in danger?

Are media companies in danger?

New services like Facebook’s Instant Articles and Snapchat’s Discover allow publishers to host and monetise content on third-party social media platforms, without the need for users to click through to their site. Media publishers are currently uploading content on social media platforms in the hope users will click back to…
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Anonymous taking on ISIS on social

Anonymous taking on ISIS on social

Over the last week you will have noticed that the hacker Collective Anonymous have been at war with ISIS online. from shutting down websites, hijacking social accounts and identifying users they have been very active. Their most recent tactic has been to rickroll ISIS…
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Achieve all your event objectives by creating a “social cyclone”

Achieve all your event objectives by creating a “social cyclone”

What are your main objectives when your company attends an event? Leads? Awareness of new products and service? Positive brand interactions? Whatever your ultimate end goal is, more often than not, the marketing activities that I see, especially across digital and social, do not tie together with a clear ‘line-of-sight’…
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Facebook Optimises Pages in time for Christmas Build Up

Facebook Optimises Pages in time for Christmas Build Up

With Instagram Ads slowly rolling out to engagement-hungry marketers, and Twitter adding advanced coverage of all events as well as upping their game on Windows 10 and iPad Twitter apps – where does that leave the ever-dominant Facebook? With the recent announcement…
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Smartphones driving conversion and shopping cart values down

Smartphones driving conversion and shopping cart values down

We all know that more often than not mobile beats desktop when it comes to online traffic and social media usage. Browsing on the go, or second-screening, are topics discussed at length. However, what isn’t discussed in much detail is how on-the-go browsing and double screening is having an effect…
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Keep a tight hold of those purse strings as Pinterest unleashes its buy button

Keep a tight hold of those purse strings as Pinterest unleashes its buy button

Searching for outfit inspiration on Pinterest? Like what you see? The new ‘Buy button’ will make it yours! Pinterest has announced some very exciting news that in a few short weeks, US consumers will be able to purchase directly from the platform through its ‘buyable’ Pin, without ever having to…
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Make a success of your event using social media

Make a success of your event using social media

Industry events, trade shows, exhibitions and all the other events that companies have to attend are, in many ways, a necessary evil. They are great fun, and they show the industry that “we are still here and we mean business”. However, more often than not, they cost the earth and…
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Social Video Infographic

Social Video Infographic

Video killed the erm, everything star. There is no question that video is the future of content marketing and by proxy social media or that by 2017 video will account for 69% of all consumer internet traffic worldwide. As video dominates marketing strategies left right and centre it can…
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View performance stats for LinkedIn Publisher Posts

View performance stats for LinkedIn Publisher Posts

  If you’ve used LinkedIn’s publisher platform in the past, you will now have access to detailed information on how well your content has performed, and the audience it reached. In an effort to be more than just a professional’s social network, and to place itself as a prominent…
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27 Free Digital Tools to get you started (on Digital Transformation)

27 Free Digital Tools to get you started (on Digital Transformation)

The hot topic of the moment is Digital Transformation. As you would expect of any agency principle, I regularly attend and speak at events on this very topic. Whilst I applaud the information that is being shared to help inspire and evidence the increasing importance of digital, all too often…
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Mobile optimisation now mandatory

Mobile optimisation now mandatory

From 21st April mobile optimisation became mandatory, but we’ve all been doing this anyway right? Well, it appears now, and rightly so, we don’t have a choice as the almighty Google are now favouring mobile optimised and friendly websites over those that aren’t. What does this mean…
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Finding your influencers through link listening

Finding your influencers through link listening

Knowing your influencers is a key goal for most companies. However, there is no straight forward formula, or right or wrong way to identify these evangelists. Repeated engagements and metrics such as Klout will help in assessing how engaged and how influential they are in their own merit, but without…
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notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

notonthehighstreet shuns facades, likes Facebook, and sees five-fold sales increase via social – Social Speakeasy

It is one of the UK’s fastest-growing retailers and its name and mission have shunned the city centre for nine years. But notonthehighstreet.com, which recently underscored its aversion to the high street by opening its new Surrey headquarters overlooking the Richmond roundabout, has ambitions to – wait…
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5 ways to take your advertising on LinkedIn to the next level

5 ways to take your advertising on LinkedIn to the next level

We use the LinkedIn paid platform for clients on a daily basis. Despite its rather dated layout and reasonably thin set of features (when compared with the big boys like Google and Facebook), there is no doubt, for me, that LinkedIn still very much has the edge…
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