Search results for "trends"

Social Listening: Unveiling Summer Treats Insights

Social Listening: Unveiling Summer Treats Insights

Are you eager to stay ahead of the latest trends and truly understand what resonates with your audience? In today’s dynamic and ever-evolving world, staying attuned to your audience’s preferences, interests, and the latest trends is not just important—it’s essential. That’s where social listening comes to help.  It’s the tool…
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Social Snapshot – 21.06.2023

Social Snapshot – 21.06.2023

Welcome to social snapshot, your go-to source for staying updated on the fast-paced world of everything related to social media. We’ve got you covered with the most recent highlights over the past week. Let’s get going and dive right in: Social Summit This exclusive event will challenge your perceptions of…
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We’re up for an award!

We’re up for an award!

We’re up for an award! Yep, that’s right. We’ve been selected as finalists in the UK Content Awards 2023 for our work with our fabulous client Chavroux Over the past year, we’ve been on a mission to make Chavroux the G.O.A.T. cheese, by…
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Making Reels on Meta just got easier

Making Reels on Meta just got easier

People come to Facebook to view all types of videos, but Reels is definitely Meta’s fastest-growing content format. Creators are using Facebook Reels to reach new audiences and express themselves in more appealing ways. Facebook creators will now be able to maximise their Reels creation efforts as…
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There’s A New Benchmark Report in Town

There’s A New Benchmark Report in Town

LinkedIn, the world’s leading professional networking platform, has recently released its highly anticipated B2B Marketing Benchmark Report. This comprehensive report offers a deep dive into the current landscape of B2B marketing, highlighting emerging trends, industry shifts, and invaluable insights that could shape your strategic planning. With…
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Stop Motion is going places

Stop Motion is going places

Here at Immediate Future, we love looking at dominant social media trends and really taking them apart. I can’t be the only one who’s noticed the increasing presence of stop motion on their TLs recently, especially in product shoots. It’s popularity – I believe stems from the fact that it…
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The Power of Data Analytics

The Power of Data Analytics

The Power of Data Analytics
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The Evolution of Social Media Metrics

The Evolution of Social Media Metrics

Social media marketing has changed a lot over the years, and so have the metrics used to measure success. As social media platforms continue to evolve, marketers need to keep up with the latest trends in social media metrics to ensure their strategies remain effective. In this blog post, we…
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Will coupons cost you customers on social?

Will coupons cost you customers on social?

The food shortages. The energy bills. The bloomin budget. There’s really no hiding from the uphill battle that brands face when pitching consumers for a spot in their regular shopping basket. Many big supermarkets, brands, venues and retailers are heading straight for the discount function – offer a deal, a…
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Revolutionise Your TikTok Ads Game with Keyword Insights

Revolutionise Your TikTok Ads Game with Keyword Insights

Are you looking to elevate your TikTok ads game? Look no further than TikTok‘s latest tool in the Creative Center – Keyword Insights! This cutting-edge feature allows you to discover the top-performing keywords and phrases in TikTok ads. By browsing…
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Thank you for your request

Thank you for your request

Please check your inbox for an email with the link to your report. Hungry for more? Fill up on how we break the social boring for brands……
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That’s So Retro

That’s So Retro

What is retro rebranding and why does it work? In today's blog we take a look at brands who have done just that.
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Social Listening for Product Innovation

Social Listening for Product Innovation

Social Listening for Product Innovation
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Social Snapshot – 01.02.2023

Social Snapshot – 01.02.2023

Navigating the ever-changing landscape of social media can be a challenge, but take a deep breath—we’ve got you covered! Let us take the reins and deliver the most relevant social media news right to your fingertips. 👇 LinkedIn introduces new newsletter discovery tools 🛠 These tools allow…
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The Power of Social Media Marketing

The Power of Social Media Marketing

Social media is no longer just a place to post pictures of your lunch. It’s a powerful tool for businesses to connect with their target audience and drive sales. As users climb to near 5 billion worldwide on platforms from LinkedIn to…
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We are falling for data

We are falling for data

With only 3 weeks to go for the most romantic day of 2023, we can feel the love in the air! So we've done some digging through Brandwatch and GWI to unearth key insights around purchase behaviours, most discussed topics, and trends. Curious to know what we discovered? Keep reading! 👇
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What are B2B brands doing on TikTok?

What are B2B brands doing on TikTok?

TikTok is not only for B2C brands! Discover what can B2B brands do on this social media platform.
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Not just a dry season

Not just a dry season

The sober movement is growing… it’s more than just Dry January or Sober October! The growth of non-alcoholic drinks is about consumers having more choices. Driven largely by Gen Z, it’s interesting to see that males aged 18-34 are the most likely to trial no/low-alcohol drinks, and in fact, stats…
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Food Brands: Addressing Sustainability & Health in Social Media

Food Brands: Addressing Sustainability & Health in Social Media

Consumers are becoming more and more conscious of the impact of the food industry on the environment, animal welfare, and their health. According to a 2022 survey by YouGov, 60% of UK consumers are concerned about the environmental impact of the food they eat. As the demand…
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Social Snapshot – 04.01.2023

Social Snapshot – 04.01.2023

It can be difficult to keep up with the constant rush of emerging social media insights. Relax, we’ve got you covered! Discover the most recent headlines from social media. 👇 Snapchat captured you in 2022 👻 The recently published newsletter reveals that the Crying Lens was…
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4 Social Media Quick Wins for 2023

4 Social Media Quick Wins for 2023

A lot of things changed last year, so how can you prepare for what lies ahead? Discover which social media trends matter for 2023. In today’s blog, we look at some of the predictions offering an advantage to retain relevancy in an increasingly competitive market. Make brand-new resolutions When…
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New year’s resolutions: Customers’ plans for 2023

New year’s resolutions: Customers’ plans for 2023

New year's resolutions: Customers' plans for 2023
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Social Snapshots – 14.12.2022

Social Snapshots – 14.12.2022

We are reaching the end of 2022 Social Snapshots with only 1 week before Christmas! 🎄 Let's check what is happening on social media.
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Social Snapshot – 07.12.2022

Social Snapshot – 07.12.2022

Take a look at the latest happening in the world of social media on our weekly social snapshot!
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Black Friday in a Cost-of-Living Crisis: Stats you need to know

Black Friday in a Cost-of-Living Crisis: Stats you need to know

Despite shoppers reducing their spending, there are still opportunities for both consumers and retail brands. Uncover the recent the latest trends, statistics, and patterns around Black Friday.
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The latest B2B social benchmark stats for your 2023 plans

The latest B2B social benchmark stats for your 2023 plans

Hot off the press, the latest B2B social benchmark stats for your 2023 plans.
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Social Snapshots 19.10.2022

Social Snapshots 19.10.2022

The constant stream of fresh social media insights that appear daily can be challenging to follow. We got you covered! The newest social media news are here.
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Top 6 Tactics to Tackle Social Media Copywriting

Top 6 Tactics to Tackle Social Media Copywriting

Learn 6 techniques for getting attention and converting it to action using social media copywriting.
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Getting personal: data led content development

Getting personal: data led content development

It’s never enough to simply grow the audience for a brand. In order for that audience to have an increased likelihood of converting, they need to be qualified followers. Identifying specific personas and content pillars through our research and insights, and monitoring trends on a weekly basis,…
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The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

The Social Proof is in the Pudding – 6 Amazing Benefits of Influencer Marketing

Learn the key benefits of using influencers to amplify your brand.
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A Quick Guide to Help you Identify Target Personas

A Quick Guide to Help you Identify Target Personas

A Quick Guide to Help you Identify Target Personas
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5 Easy Social Media Marketing Tips for Small Businesses

5 Easy Social Media Marketing Tips for Small Businesses

Easy peasy, lemon squeezy! Learn five quick tips to help your small business with social media marketing.
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Social Snapshot — 31.08.2022

Social Snapshot — 31.08.2022

It can be difficult to keep up with all of the new social media insights that emerge each and every day. Don’t worry, we’ve got you covered! Check out the most recent social media news.👇 There is a new Circle in town 🪺 Sometimes all you want to do is…
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SOCIAL SNAPSHOT – 24.08.2022

SOCIAL SNAPSHOT – 24.08.2022

Take a look at the latest happenings in the world of social media
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Planning your Content Calendar

Planning your Content Calendar

Have you ever wondered what it takes to consistently deliver content year-round? Today I take a look at the marketer’s secret weapon: The content Calendar
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New TikTok Guide Targets Creative Gaming Marketers

New TikTok Guide Targets Creative Gaming Marketers

TikTok data shows that 70% of mobile gamers say the platform is a great way for developers to get their attention. Should all brands be paying attention? The short answer is yes. In case you missed it, TikTok released a guide earlier this month for marketers…
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Spare a thought for thought-leadership…

Spare a thought for thought-leadership…

Make your B2B campaign count! Customers look to expertise before products – how can you leverage your staff and website collateral to make an impact?
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Top Metrics for Paid Media Campaign Performance

Top Metrics for Paid Media Campaign Performance

Top Metrics for Paid Media Campaign Performance
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Like it or not

Like it or not

Instagram never stops to surprise us, and users have complained about its updates for a long time now. In today's blog, we explore the latest updates about Instagram.
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Social Snapshots 03.08.2022

Social Snapshots 03.08.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media.
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Top 3 Reasons Why Brands Are Getting Serious About Gaming

Top 3 Reasons Why Brands Are Getting Serious About Gaming

Why are brands getting serious about gaming? It's all about advertising, engagement, and trends.
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Influencer or content creator?

Influencer or content creator?

Take a look at the differences between an influencer and a Content Creator.
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The role of Social Media in the B2C Purchasing Journey

The role of Social Media in the B2C Purchasing Journey

Social media has already become an influential virtual space, that is incorporated into the purchase funnel and plays a vital role in advertising your brand. We look at what role Social Media plays in this Purchasing Journey for B2C customers.
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Social snapshot – 13.07.2022

Social snapshot – 13.07.2022

It’s that time of the week again! Take a look at the latest happening in the world of social media: Instagram tests a ‘Notes’ shelf The platform adds a Notes shelf into your IG Direct inbox, where you can post status updates, or whatever you wish, to be shared with…
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Uncover this year’s summer food and drink chat on social

Uncover this year’s summer food and drink chat on social

Uncover this year's summer food and drink chat on social.
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5 steps to create a social media report

5 steps to create a social media report

With so many metrics out there, the world of social media can be confusing when creating a report. Each social media platform uses different analytics to track performance. What metrics to track depends on what the goals of using social media actually are. In order to understand what metrics to…
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A Quick Guide to Help you Create Social Media Strategy

A Quick Guide to Help you Create Social Media Strategy

Discover these 8 easy steps that will allow you to create an effective Social Media Strategy.
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WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

WHAT INDUSTRIES ARE CREATING THE MOST POSITIVE EXPERIENCES?

Learn what is t average customer satisfaction rate by the industry and what are the main drivers of sentiment
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How to Drive Engagement on your Social Media

How to Drive Engagement on your Social Media

A strong social media strategy allows businesses to reach, nurture, and engage with their target audience. There are many important factors that marketers should consider when building a successful social media strategy, but one of the main focuses should always be driving engagement. In today’s blog we discuss 5 quick…
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Create impactful content on TikTok

Create impactful content on TikTok

TikTok is an entertainment platform powered by communities that drive culture and commerce.  This platform’s mission is to inspire creativity and bring joy. It’s a once-in-a-lifetime entertainment force that is changing the way content and media are created and discovered from a creative perspective.  It’s no wonder that 66% of…
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Social Media Giants Fight

Social Media Giants Fight

In today’s blog post, I wanted to talk about something that piqued my interest this week. According to The Washington Post, Meta – the parent company that owns Facebook and Instagram – has hired political campaign group Targeted victory to run a disinformation campaign about its…
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Social Media Statistics you must know in 2022

Social Media Statistics you must know in 2022

Social media is everywhere and it has become one of the primary marketing channels over the last two decades. We are looking at StatusBrew which has shared significant social media stats that marketers should know in 2022. Facebook Statistics 2022 With over 2.8 billion monthly…
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Social Snapshot – 16.03.2022

Social Snapshot – 16.03.2022

Another week, another Social Snapshot! Sometimes it can be hard to stay up to date with the ever-changing world of social media! Stick with us as we take you through our weekly roundup of everything you need to know 👇 Twitter’s working on another creator monetization option. Twitter…
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What Social Media Tools to use in 2022

What Social Media Tools to use in 2022

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Social Media Design Tips

Social Media Design Tips

It’s that time, once again, I chat to you about design and give you some (hopefully) useful tips to help your work stand out in a sea of creatives. Are you ready? Let’s go!! BE BOLD Kind of an easy one to start with, however, being bold with…
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Episode 71: Serious Social – Proving value for every pound spent in social

Episode 71: Serious Social – Proving value for every pound spent in social

In this episode, Katy Howell chats to James Pearson, Digital Marketing Manager at Arla Foods. They’ll cover some gritty topics on measurement and ROI, alongside challenges like an audience of everyone, and managing 19,000 stakeholders! James is in the thick of social, being innovative and smart. You’ll learn loads. If…
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Social Snapshot – 09.02.2022

Social Snapshot – 09.02.2022

There is so many social news popping up every day that it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot: Twitter adds a ‘Super Followers’…
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The new normal for social media

The new normal for social media

Is your social media strategy ready for the new normal? How will societal change impact your brand approach to social media now that restrictions are ending? Due to the pandemic, the last two years meant a drastic change in our social behaviour and, inevitably, we adopted new habits,…
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Real Talk from Twitter

Real Talk from Twitter

When creating strategies for specific platforms, we marketers will always ask the same questions; which audience is on that platform? What content do they want to see? And what are their expectations? To help us, Twitter has released a new report “#RealTalk” that explores how brands can…
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Episode 70: Serious Social – Social that’s good enough to eat!

Episode 70: Serious Social – Social that’s good enough to eat!

Full Transcript – Hello, and welcome to Serious Social Life. 2022 is in session, and we’re really glad to be back and raring to go. Now many of you will know, but for those of you who are new, these sessions are all about getting serious about social, discussing the…
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Filling up the food content funnel

Filling up the food content funnel

Brands in the food industry, are you still relying on recipe content and fancy photos of your food to generate engagement? This is especially important if your marketing strategy needs to encompass B2C as well as B2B – we’re here to remind you that you’ll need to do…
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Lights, camera, action!

Lights, camera, action!

Do we all know that video is one of the formats that work best when connecting with your audience on social media? Yes. Are all brands making the most of this content format? Probably no. Now, we have already explained what Reels can do for your brand,…
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5 Steps to Driving Your Social Media Engagement

5 Steps to Driving Your Social Media Engagement

The importance of social media is difficult to overestimate- In the UK alone, social media ad spending is projected to reach £5.2 billion in 2021 and increase to £6.5b by 2025. Effective use of social media can not only increase brand awareness but can also boost conversions and…
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Tech CMOs Shift Marketing Efforts to The Digital Relationship

Tech CMOs Shift Marketing Efforts to The Digital Relationship

Interviews with tech CMOs and Marketers at large brands reveal a shift in marketing focus
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Mission chooses immediate future to wrap-up social

Mission chooses immediate future to wrap-up social

Mission Foods UK appoints social media agency, immediate future
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Holiday conversations on Instagram up 213% this summer

Holiday conversations on Instagram up 213% this summer

Holiday conversations on Instagram up 213% this summer
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Design for social

Design for social

Does your brand need to change perception through design or communicate sustainability values on social? Then keep reading this blog or watch this episode of Serious Social to discover best practices when it comes to design on social. Changing how your brand…
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Social Snapshot – 15.12.2021

Social Snapshot – 15.12.2021

It’s that time of the week again. Have a look at the latest happening in the world of social media through our social snapshot:   Twitter adds auto captions for video uploads Twitter has announced that all videos within tweets will have auto captions, providing more ways…
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Hey TikTok, what’s been going on?

Hey TikTok, what’s been going on?

As you may have noticed, all the social media channels are in constant competition to become the platform with the most active users. Or to be the first to launch some new functionality on the market that, if successful, will be copied by other companies. In September 2021,…
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Social Snapshot – 24.11.2021

Social Snapshot – 24.11.2021

With so many social news popping up every day, we know it can be hard to stay up to date. But don’t worry, we’ve got you covered! Have a look at the latest happening in the world of social media through our social snapshot:   YouTube enables reusing…
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Creating an effective hashtag strategy 

Creating an effective hashtag strategy 

Hashtags. They’ve been around forever (not quite, but almost) and they’re a bit like marmite, some of us love them, some of us hate them. But at the end of the day, they’re extremely effective to use on social media – if you’re using them in the right…
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TikTok it’s social o’clock

TikTok it’s social o’clock

  With over 1 billion monthly active users and more than 2.6 billion downloads worldwide, I think we can all agree that TikTok is massive. Within the app, users are faced with a wide range of opportunities to create and share content, which has got many organisations thinking…
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How does social listening help brands to remain competitive in the Age of the Customer?

How does social listening help brands to remain competitive in the Age of the Customer?

The rise in popularity of social media networks like Facebook and Twitter made the customer more connected than ever before. As a result, if someone has a positive or negative experience with a brand, it can be shared with millions of people online. According to researchers, marketers, and…
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Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Episode 67: Serious Social – Big picture marketing + leaky social = Growth

Ep 67: Serious Social – Big picture marketing + leaky social = Growth In this episode of Serious Social, Katy Howell and Zoe Gill explore how best to spin all marketing channel plates and how to optimise and create a marketing engine for growth with social…
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Social Snapshot – 13.10.2021

Social Snapshot – 13.10.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Snapchat launches Club Unit…
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Management with a mission

Management with a mission

Let’s face it, scheduling and posting is not rocket science is it? We know it’s a task that needs doing, but there is a heck of a lot more to managing social than getting that pic on Insta. What you’ll want from your team is managed thinking. A flex with…
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International Podcast Day!

International Podcast Day!

Today is International Podcast Day! A day to celebrate the power of audio and just how far it’s come in such a short period of time.  Derived from the infamous iPod, podcasting began back in 2004, (the same year the great IF was born!) and has since grown in enormous…
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Social Snapshot 29.09.2021

Social Snapshot 29.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Check out the latest happenings in the world of social with our weekly snapshot   Instagram pauses ‘Instagram for Kids’ project…
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Did someone say non-alcoholic beveragino?

Did someone say non-alcoholic beveragino?

Are you sober curious? Perhaps you’re just curious as to what that even means? Well, this trend is rising quicker than you can pull a pint. In short, being sober curious is all about being more intentional about how, when and why you drink – not to be mistaken…
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Social Snapshot – 22.09.2021

Social Snapshot – 22.09.2021

Another week, another social snapshot. Have a look at the latest happening in the world of social media:   Facebook is introducing ‘’Community Awards’’ Facebook is testing a new feature called ‘Community Awards’ to encourage engagement in groups. Find out more here.   Snapchat launches…
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Blast from the past

Blast from the past

  Trends are fickle things. They can come from nothing and be the hot new thing to post on social media. On TikTok, we see this more now than ever with different sounds or dancers for users to use or copy. The trend we will be focusing on today…
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Plan, create and deliver results

Plan, create and deliver results

We make social work hard.  Creativity runs in our blood (and from spending days and nights surfing social channels!). You’ll work with practiced, skilled, expert marketers with a talent for social, that know exactly how to deliver business impact and growth. Everything, yes everything…
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Bloomin’ serious social

Bloomin’ serious social

Find out how we break the social boring. Get you attention, action and impact.
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Social Media Agency: Immediate Future

Social Media Agency: Immediate Future

Serious social for brands focused on growth. We only do social media marketing. We’re your experts. Check out our clients' success stories, insights and services
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Social Snapshot – 08.09.2021

Social Snapshot – 08.09.2021

We know it can be hard to stay up to date with social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   Facebook is donating $3…
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Social Snapshot – 18.08.21

Social Snapshot – 18.08.21

It’s that time of the week again – time for your social snapshot! We’ve got a round-up for all of the latest happenings on social media. So, sit back, grab a coffee, and get up to speed   Instagram introduces new ways to protect users from abuse…
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Social Snapshot – 11.08.2021

Social Snapshot – 11.08.2021

  We know it can be hard to stay up to date with the social media news popping up every day. But don’t worry, we’ve got you covered. Have a look at the latest happening in the world of social media through our social snapshot:   YouTube launches…
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Episode 65: Serious Social – Back to old school social

Episode 65: Serious Social – Back to old school social

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How to Make Social Media Analytics to Help you Grow Better

How to Make Social Media Analytics to Help you Grow Better

Social Media has become a crucial element of digital marketing and its share of the marketing budget is expected to grow in 2021. Growing interest in this marketing category necessitates deeper, more powerful analytics. But how can social analytics benefit your business? In this quick blog, I wanted…
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Tips to TikTok success

Tips to TikTok success

As of the beginning of July 2021, TikTok has had over 2.6 billion downloads worldwide and sees almost 700 million monthly active users (many IFers included!) So, it’s a no brainer that brands want to jump on the bandwagon. But, like every social media platform, sometimes it works and…
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Episode 64: Serious Social – Succeed on TikTok with the IFers

Episode 64: Serious Social – Succeed on TikTok with the IFers

Ep 64: Serious Social – Succeed on TikTok with the IFers With over 2.6 billion downloads worldwide, TikTok has fast become the social media platform to be. But should brands be on there? And how do you achieve success? In this episode of Serious Social, Sophie Shaw and…
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Episode 62: Serious Social – Unlocking social as lockdown lifts

Episode 62: Serious Social – Unlocking social as lockdown lifts

Ep 62: Serious Social – Unlocking social as lockdown lifts In this episode of Serious Social, Katy Howell explores how societal change will impact your brand approach social media as restrictions and lockdowns start to lift. Tune in now to find out what will change, the…
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How social will change as lockdown lifts

How social will change as lockdown lifts

As lockdowns ends in phases around the world, the big question is, will the habits we formed over the last 18 months stay with us or will we return to the way it was before. And on social media the changes coming in the next few months will…
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The power of social listening

The power of social listening

Half of marketers worldwide have turned to social listening to understand consumers’ changing preferences during the pandemic. 63% of social media marketers believe listening will become even more important over the upcoming year. In this quick blog, I wanted to touch on the increasing importance of Social Listening…
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When to post on social media

When to post on social media

  Throughout 2020 and into 2021, social media has become more important than ever to stay in touch with people, find new trends and hobbies and keep up to date on current events. Brands had to thrive while undergoing rapid, unexpected digital transformation, and social marketers had to…
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Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

Episode 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?

  Ep 59: Serious Social – Author’s voice: what we’ve learned from our new report, the CMO outlook report?  In this week’s Serious Social Live, Colin Jacob is joined by Graeme Stoker, Integrated CX Senior Campaigns Manager at NUTANIX and contributor of our CMO Outlook Report,…
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On the ball: reactive marketing to everything all of the time

On the ball: reactive marketing to everything all of the time

That title is a nod to Bo Burnham’s Inside, the comedian’s latest special on Netflix, in which he spends a hefty amount of time discussing the effects of social media. His song Welcome to the Internet covers how there’s a little bit of everything for everyone, good and…
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The long and short of it 

The long and short of it 

Last week saw the launch of our Technology CMO Outlook Report. Alongside Copy House, we put the flesh on the bones of the normal benchmark reports and brought to you in-depth interviews from the CMOs of some of the biggest names in tech. On Friday, we were live with…
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Episode 58: Serious Social – The long and the short of it

Episode 58: Serious Social – The long and the short of it

  Ep 58: Serious Social – The long and the short of it To celebrate the launch of our Technology CMO outlook report, Katy Howell joins forces with co-author, Kathryn Strachan, MD at Copy House, to share highlights from interviews with technology marketers and talk about…
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