Privacy Policy

Let’s start by giving you the lowdown…

If you’re an immediate future customer or subscriber, or just visiting our website as a business professional aged over 18*, this Privacy Notice applies to you. This brilliantly crafted notice tells you how we respect your privacy, what info we collect, why we collect it, what we do with it and most importantly, how you have control on how we use your data.

BTW, we are immediate future Ltd (also referenced as ‘we’, ‘our’ and ‘IF’ on this notice and throughout our website).

We live happily at our registered address: Applemarket House, 17 Union Street, Kingston upon Thames, KT1 1RP. Our company registration is: 4709287 (feel free to come visit!)

contact us if you believe a child under 13 has provided us any personal information without parental consent. It’s not part of our policy to hold data on children.

Let’s at least be brief

After all you might not want to wade through the detail. So here is a summary below. Then if you’ve grabbed some tea and several biscuits and want to read the rest, there are links to the details.

Right up front: Your rights

This privacy notice is based on the General Data Protection Regulation (GDPR) – which we all love. If you are subject to more stringent data protection legislation, don’t use the IF website or any of our other services and get in touch so we can figure out how to make this work. Let’s be clear on your rights – click for more detail

By the way, you have the right to tell us to go away

And we make it easy for you to unsubscribe, request deletion and generally tell us to get lost! Let’s put this information right up front:

  • To request destruction of all personal information that we may store, contact Include in the email the phrase, ‘Request to be forgotten’. But do note, this may not be possible if we’ve a legal obligation to hold your details from a business contractual perspective. Either way, we will let you know
  • If you want to unsubscribe from all digital communications, drop a line to . Very minimal personal data will be stored in a suppression file to ensure that we don’t send you anything ever
  • OK, so to unsubscribe from our marketing email communications, just click the ‘unsubscribe’ button at the footer of the email. If you receive a personal email from one of our team, just hit reply with ‘unsubscribe’ in the subject line. We’ll ensure you receive no further email communication. Your personal information will be stored in a suppression list to double make sure
How we got your personal information

We collect information about you when you contact us (through the website, phone or email), through legitimate sourcing or when you’re browsing our wonderful website. More on how we collect

Mmm, so what do we collect

Frankly it’s just business information. We don’t want to know your inside leg measurements (that would just be creepy), your bank account or the number of pets you have. It’s only business essential information we collect and we do not ask for or seek any sensitive personal information. Here’s some examples of what we collect

When you consent to IF having your personal information

When you have a business contract with us, or when using our email portal, or visiting our website; you consent to the use of any information you have provided being collected by immediate future. This information will be used as we have detailed in this privacy notice. You have a right to withdraw your consent whenever you want at any time. Just email us at

What on earth do we do with all this personal information

It’s not that exciting really! Well, if you’re a client, we use it to carry out our duties and services under our contract. If you made an enquiry, then we’ll be talking to you about services and giving you oodles of advice on social. Otherwise we occasionally drop you a line to tell you about our juicy research reports or workbooks. Oh, and sometimes we tell you about our free events. We don’t do it often, but when we do, it’s worthwhile – check out our resources page Here’s exactly what we do with your personal information

We share your information…

…only with those third-parties essential to conducting IF business (we respect your confidentiality). By sharing your personal data with us, you agree that we have the right to share your personal information with analytics and search engine providers that improve and optimise our site; credit reference agencies where this is a condition of us entering into a contract with you; business partners, suppliers and sub-contractors for the performance of any contract we enter with them or you. Oh, and some marketing systems and services too. If you’re interested we have detailed all the software, organisations and tools we work with.

Under no circumstances will we share your personal information for financial gain. At all times we ensure no personal information about you is available via general release and maintain tight control on our management and storage of data. Find out when there are special circumstances for disclosing your information.

How long we hold information and on what basis

We collect personal information for specific purposes and on a specific legal basis as outlined below. We collect only the personal information required for these specific purposes. Once this purpose has been satisfied and if the personal information is no longer needed, we will either anonymise it or delete it completely.

Our aim is to remove data which have collected directly from you from our systems if we haven’t had any direct contact with you for more than 36 months

For personal data given by our clients, we are governed by contractual data retention rules as specified in their privacy notices.

In certain circumstances, we have a statutory obligation to keep your personal information for a set period of time. For example, the Limitations Acts 1939 to 1980 (normally 6-7 years) or for financial auditing purposes.

Always improving and changing

We want to make this lovely privacy notice a thing of beauty, so we will update it periodically. We’ll post changes on this page. So, do come back and re-visit this page if you fancy it. If you think of any improvements, or good jokes to share, then please email us at

In all seriousness though, we aim to be fair and transparent about how we collect and process your data. We endeavour to provide you with enough information for you to clearly know exactly what we are doing with it. If you have any queries (no matter how small) then please get in touch at

The nitty-gritty details

It is your right to:
  • Request IF to erase, destroy, suppress or stop the processing of your personal data if that personal data is no longer accurate, up-to-date or when the further processing of your data would be in violation of the current data protection law, provided there is no legal obligation for us to keep it.
  • Information that explains how we’re processing information about you. We’ve an obligation to process only a minimum of data for specific, legitimate and explicit purposes in a fair, lawful and transparent manner. This privacy notice fulfils our obligations to provide you with information, but please do contact if you have any questions or concerns
  • Access information held about you. You can exercise this right in accordance with the data protection law. Please email for more information
  • Unsubscribe to any of our marketing communications. You can do this at any time or ask for any record of your data to be deleted
  • Make a complaint about how we’re handling your data with the Information Commissioner’s Office in the UK:
This is how we collect personal information at IF:
  • From inbound enquiries via phone, email or other forms
  • Through events, networking that we run, and those we attend too
  • From client onboarding
  • On our website, via online forms and the use of cookies*
  • Occasionally using legitimate lead sourcing and from publicly available sources such as social media
  • When you give your love us so much you give us consent to contact you

*We use cookies (not the chocolate variety, I am afraid) on the IF website. They’re damn useful in giving you the experience and relevant content. We use Google Analytics to make relevant updates to the site. Our full Cookie Policy can be found here

Here’s the personal information we may collect:
  • Company info: company name, address, sector, telephone number, size of company by number of employees
  • Personal contact information: name, job title, business email address, business contact telephone numbers
  • The usual information required to carry out our business contract e.g. Finance contacts / PO systems / organisational banking details
When there are special circumstances for disclosing your information:
  • We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use or terms and conditions of supply and other agreements; or to protect the rights, property, or safety of IF, our customers, or others
  • When IF or the majority of our assets are acquired by a third party, in which case personal data held about its customers will be one of the transferred assets
  • If your personal data is transferred by us outside the EEA for processing or storage in order to fulfil our services and duties or in providing support. By submitting your personal data, you agree to this transfer, storing or processing. We’ll ensure that any transfer is in line with the prevailing data protection law. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy
Exactly what we use your data for:
  • To do what we promised on the contract we have with you (and your colleagues). We provide you with the information, products and services that you request from us
  • To tell you all about the services we offer that we believe will be of legitimate interest to you. Really, we don’t want to bore you to death, so we think carefully about this one
  • To tell you social media news, insight and information we know will be of interest to you
  • To hone the content on our website and in social to ensure that it is presented in the most effective way for you and for your device
  • Very bloomin’ occasionally to survey you so we can review how we’re performing as a business or provide greater insight for your business
  • To notify you about changes to our services, location or people
  • We periodically appoint digital marketing agents to conduct marketing activity on our behalf, such activity may result in the compliant processing of personal information
Who we share your data with
  • Microsoft UK (365) who provide our office & email system hosting
  • SalesForce for our sales and marketing
  • Mailchimp for our email marketing campaigns
  • The Conversion Co. who built, host and manage this website.
  • Google (analytics) who prove website tracking and statistical services
  • Brightalk who provide our webinar hosting platform
  • Skype, Slack, WhatsApp, Google Hangouts, Zoom for communications
  • Facebook, Instagram, Twitter, LinkedIn using Hash data to create custom audiences
  • Prospect Global Ltd (trading as SoPro) Reg. UK Co. 09648733. You can contact SoPro and view their privacy policy here:  SoPro are registered with the ICO Reg: Z123456 their Data Protection Officer can be emailed at:
Our legal basis for processing your data
  • To fulfil any contractual obligations or legal obligations we may have when you use IF services
  • In the pursuit of our legitimate interests as a commercial organisation including the marketing and promotion of our brand, products, and services
  • When you’ve given us consent to do so

Phew! well done for getting to the end. Now go and pour yourself a large gin!