This social content programme follows a strategy plan by immediate future which recommended not creating a separate community, but an investment in content that would drive traffic back to an integrated business hub targeted at EMEA SMBs.

Content from video through to post copy and white papers was created specifically to meet the conversations and small business trends.

A focus on quality, relevant content resulted in:

  • A 209% increase in website views since starting the programme (6 months)

  • An 81% growth in visitors from the previous quarter, 83% that were new unique visits

  • 62% increase in social media referrals over the previous quarter