immediate future | bmibaby

bmibaby - Driving social media reach

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Low cost airline, bmibaby wanted to inspire consumers to consider holidays more frequently. In an extremely competitive market, immediate future, was called in to devise a stand-alone social media initiative that would get bmibaby in front of consumers.

Sourcing suggestions from travel influencers

immediate future organised two Twitrips. Chosen influencers were encouraged to reach out to their Twitter communities to ask for budget advice and suggestions of activities to do. Insights gathered created stories linked to quirky low cost activity suggestions for bmibaby destinations. Together the influencer activity and insights created branded content and inspired UGC.

A constant focus on strong relationships

Strong relationships were created with over 70 influencers across travel and consumer disciplines. All conversations strengthened bmibaby’s position as a low cost carrier and promoted the theme of budget holidays. In total the targeted relationship-building activity generated a reach in excess of 4 million in 4 months.

On Twitter, immediate future grew the followers count by 55%. Activity in this period generated a RT increase of 880% since early 2009.

Having worked with immediate future for almost two years, it is clear that their social media knowledge is outstanding. They have constantly given strong counsel that has informed our strategy and aligned with our business goals. Their enthusiastic team has ‘raised the bar’ on social media management and their ideas and constant innovation delivers results beyond expectation

Adam Woolf
Marketing director, Indesit Company
IF has been a great support to us in developing our social presence across Europe, adding value with their thorough knowledge and skills in both planning and executing social activity. I have no hesitation in highly recommending IF as a partner in Social Media strategy development. The team are conscientious, hardworking and always reliable.

Ruth Coates
Cross Channel Marketing Staples Europe
I was impressed with the impact of immediate future’s activity, the reach and influence that has been created through the tactics we employed was beyond our expectations. As a direct consequence we now see social media as an integral part of bmibaby’s activity.

Katherine Hill
Head of Communications, bmibaby
immediate future have been instrumental in helping us shape our social media strategy. Their rigorous process and strategic thinking helped us to begin to uncover the value of social media to our business. This has given us the business case for more investment and deeper integration. IF are experts and I would recommend them to any brand who need guidance on social media.

Mandy Ward
Head of Digital Marketing, JD Williams Group
At every level, from search engine visibility and brand reputation to driving visits and sales to our website, the immediate future team amplified our online communications, generated advocacy and delivered tangible results.

Chris Bishop
Online Marketing Manager, Hotel Chocolat
2013 was a major year in the development of our presence on social media and the way we engage with online audiences. We brought on immediate future, who have done fantastic work with us in building the quality of our content, the tone of voice we use and the strategy in how we use social media channels.This has resulted in substantial increases to our basic communities, our reach and our quality of engagement.

Neil Barnes
Media Relations Manager Benenden Health Care