Jacamo’s online community, aimed at laddish, larger than life guys, was stagnating. They needed to grow and increase levels of engagement and ultimately drive traffic to the e-commerce site.

immediate future identified a reason for fans to flock to the brand and engage – humour.

We transformed the Jacamo Facebook page into an ongoing comedy resource for the community, one that encouraged repeat visits with a joke bank and boosted numbers with targeted Facebook advertising.

The Joke Exchange also captured user emails in order to push sales messages at a later date.