The unpredictable impact of coronavirus over the last few weeks has forced travel brands into a flurry of agile planning. And there are few signs that this changeable period will end anytime soon, especially when you look at social media.
When it comes to social, the travel industry has two pressing challenges:
- Responding to queries, complaints, and concerns
- Mitigating brand-damaging publicity in an environment you cannot control
Whilst not pressingly urgent, there is one further element. Considering how to rebuild trust and brand as the pandemic subsides. This is imperative to restore sales and get back on your feet.
We took a deep look at the UK social media conversations mentioning travel and coronavirus. Picking up keyword mentions of travel, holidays, flights and hotels that are mentioned along with coronavirus or Covid-19.
Complete the form on the left for immediate access to the report – which will be regularly updated whilst we all face the current crisis