Social Bake Off for brands wanting a piece of the pie

Social Bake Off for brands wanting a piece of the pie

Social data ingredients to help brands stamp their signature bake on Bake Off

There’s something marvellous about Great British Bake Off. Bigger than the programme itself. It’s a coming together of a nation. The creation, for 8 weeks at least, of a community obsessed with showstoppers, cakes and bakers. A community on social media.

The report is designed to help brands make the most of this unique audience. Uncovering how they can position their content and messaging to drive up reach, trigger intent to buy and bring their brand closer to customers.   Download to find out:

  • What kind of posts are shared the most (more than 40% of GBBO posts are re-shared on social)
  • How to balance innuendo and jokes with brand personality and tap into the conversations (almost half of all chatter) that are posted outside of show times
  • Where there are Bake Off and social trends that let you plan ahead – from Vegan week to chocolate obsessions
  • What makes male viewers behave different from women when it comes to Twitter and which of the emojis dominate the 57% of posts that use them

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