tiktok Immediate Future

Steal the quiet: your 2025 summer reading list for smarter social

Summer’s not slow, but it’s just quiet enough to hear yourself think. With fewer meetings, fewer emails, and half the team in Cornwall, you finally get to lift your head from the day-to-day mess and take a proper look at what’s working, and what isn’t (well that’s what we…

Social search meets AI. Master discoverability in financial services marketing

Social search meets AI. Master discoverability in financial services marketing.

Social Media’s Mental Health Shift.

In the digital age, social media has become an integral part of our daily lives, enabling us to connect, share, and express ourselves like never before. However, as the influence of these platforms has expanded, so have concerns over their potential negative impact on mental health. Issues such as cyberbullying,…

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

It feels like these snapshots are always about algorithm changes that surprise everyone or some kind of new AI development with these platforms…so, quite refreshingly, we’re not going to cover any of that this week! Instagram gets your likes in order This post from a…

Design for Social Search

How Good Design Helps People Find (and Trust) Your Brand on Social Media Have you noticed how people, especially younger users, are using TikTok, Instagram, and YouTube like search engines? Instead of Googling “best coffee in London,” they’ll search it on TikTok to find videos with vibes, real opinions, and…

Trends Shaping Digital Marketing

The social media landscape continues to evolve at crazy speeds, with new creative formats and strategies emerging constantly. As we move through 2025, brands are facing both unprecedented opportunities and unique challenges in capturing audience attention. Here’s your comprehensive guide to the latest trends reshaping social media creativity. The Rise…

Social Snapshot: AI and search

AI is accelerating. Reels are rising. And your content plan deserves better than guesswork. I know you’re busy. You’re juggling campaign deadlines before summer, trying to keep pace with platform changes, and just when you thought you had the hang of it – eek! Social moves…

Social Snapshot: Google who? Social search has stolen your customers’ queries

Social search is now the front door to discovery. Recent DataReportal figures show nearly half of product journeys start inside TikTok, Instagram, or Pinterest. Google gets the hand-me-downs. If your search plan still stops at blue links, you’re bleeding attention and margin to faster-moving rivals. Below, you’ll find…

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

We didn’t make it to Cannes Lions this year. No rosé by the marina. No sunburnt schmoozing. But that doesn’t mean we missed the plot. Because beneath the yacht selfies and the sea of sequins, there were big signals. Clarity. And, dare I say it, a few quiet…

Social Media Design Hacks for Maximum Engagement

Social media marketing is a powerful tool for businesses to engage with their audience, build brand awareness, and drive conversions. However, with the sheer volume of content being shared every second, standing out requires more than just posting – it demands efficient, high-quality design. In today’s blog, we’ll explore key…

Social snapshot: Platforms back creators and brands need to catch up

There’s been much hype around Creators in recent months. They’re not a silver bullet to social. But they are a growing force in marketing, one that’s become harder to ignore, and even harder to use well. Creators are professionalising fast. They’re running businesses, monetising audiences directly, and…

YouTube isn’t just for vlogs

Let’s be honest, when B2B marketers talk about channels, YouTube often doesn’t get the attention it deserves. It’s typically seen as a brand awareness play, useful for visibility, but not necessarily for targeting decision-makers or driving meaningful action. That’s a myth worth challenging. While YouTube isn’t a perfect tool for…

Instagram’s Edits App Gets a Teleprompter. Plus, New Creator Milestones to Keep You Motivated

Alright, content creators, gather ‘round – Instagram’s dropping two big updates this week, and one of them might just save you from those “Wait, what was my next line?” moments. 1. Instagram Edits Now Has a Built-In Teleprompter (Finally!) Let’s be real: reading a script off-camera without looking like a…

Mastering Branded Content

Sticking to brand guidelines fuels creative success on social media. True creativity isn’t about doing anything; it’s about doing the right thing, and in our world, that means staying aligned with each client’s brand guidelines. When we follow a brand’s guidelines, including fonts, colours, tone, imagery style, and logo use,…

Misinformation, Trust, and the Battle for Truth

Truth on Fire, and Brands Are in the Line of It We’re all in the truth business now. At Somerset House, on a chilly evening in June, I joined a panel to unpack the uncomfortable realities of misinformation and disinformation, and what brands can do about it. The session was…

Social snapshot: Social is a performance channel

Yes, that is me being a bit obvious, but sometimes you need to be a bit blunt. Social is where buyers research, where conversion journeys begin, and where measurable business outcomes are shaped. And yet too often, it’s still seen as secondary to ‘real’ marketing. This newsletter edition…

Social Snapshot – B2B buyer journey revamp!

B2B buyer shift Social may have its label of being a Gen Z / millennial ‘thing’ – and that’s mostly true – but it’s also truer than ever for B2B key decision makers. In fact, over two thirds of buyers now fall into this category. The shift we’re now seeing…

Motocaddy takes a big swing on social

Is your brand actually safe on social?

You don’t need a major breach to feel the burn. One dodgy influencer tag, a forgotten login, or a missed “#ad” can be enough to knock trust, damage reputation, or lock you out completely. We’ve been digging into the latest brand safety insights — and honestly, it’s more chaotic…

Social snapshot – Your social’s wide open

And just like that, your brand’s been hacked. Your Instagram’s full of dodgy crypto reels. The TikTok logins are in a spreadsheet last edited in 2022. And no one’s sure if Lucy from PR still has access… even though she left last summer. A recent study by eMarketer…

Social Media Design Trends: What’s Shaping the Digital Landscape

Social media is constantly evolving, and with it so do design trends that capture attention, engage users, and enhance brand identity. As we move through 2025, new aesthetics, technologies, and user behaviours are reshaping how brands and creators present themselves online. Whether you’re a marketer, designer, or content creator, staying…

The Pro (social) Video Guide

Creating polished, professional videos for social media doesn’t mean you need the latest camera or a studio setup: what really matters is how you shoot, edit, and present your videos. Let’s break down the essentials that will help your video content stand out and make an impact. Preparation Is Everything…

Social snapshot: Meta’s ad blitz is a land grab

Meta didn’t announce updates. It announced control. At NewFronts 2025, Meta rolled out tools, formats, and algorithms that signal one thing: it wants to own the attention economy from top to bottom. Discovery, distribution, and even your creative process. This isn’t just about more ad slots. It’s…

Scroll first. Click later.

We’ve all heard it — “digital works.” But if you’re still treating social media as an afterthought or a cherry on top of your marketing strategy, you’re likely missing the real opportunity that’s right in front of you. A key insight we took away from the recent FinTech Marketing Conference…

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Reflections from the 2025 Fintech Marketing Conference Speaker after speaker at this year’s Fintech Marketing Conference said the same thing in different ways: digital works. From account-based marketing to AI-powered retention to paid social that actually drives pipeline, it was clear that the opportunity is bloomin’ massive. So, here’s the…

Social snapshot: In uncertain times, speed wins

Why short, sharp social campaigns are your secret weapon When the world wobbles, marketing must sprint, not stroll. And let’s be honest, right now it’s less “steady as she goes” and more “brace, brace!” (I am laughing in a slightly manic way as I write this!)…

Social snapshot: AI and video (again!)

Seems AI has dominated the conversation for such a long time now – so it was only a matter of time before the likes of Meta strutted their stuff in line other LLMs. The announcement of Llama 4 is set to revolutionise AI usage, as it…

Social Snapshot: Selling the scroll

Why are brands waking up to the DTC power of social? Since the pandemic upended how we shop, the social media feed has quietly become the new high street. But this isn’t just about adding shoppable links to pretty posts. Social commerce is now a full-on growth…

Social snapshot: Blink, and it all changes

Every time we blink, another platform adds a new feature, launches a half-baked tool or casually ditches something millions were using. The chaos is exhausting, but there are opportunities here if you know where to look. Here are the updates that matter, and what you should do about…

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

In today’s digital age, social media is more than just a platform for sharing updates, it’s a powerful tool for building brands, connecting with audiences, and driving engagement. But with so much content flooding our feeds daily, how do you make yours thumb-stopping? Whether you’re a business owner, influencer, or…

Social Snapshot: Google Who?

Why Social Search is the Future of Digital Discovery It’s happened. Social media isn’t just stealing Google’s lunch, it’s throwing the whole search game into a blender and serving it up as a trending TikTok sound. For years, brands obsessed over traditional SEO (long-tail keywords, backlinks, meta…

Social snapshot: No budget, no eyeballs

Visibility now comes with a price tag The last scraps of organic reach have crumbled, leaving brands and creators staring at their engagement metrics in horror. If you’re not paying, you’re not playing. For years, brands have clung to the idea that social media could still drive…

Hashtags are dead. Here’s what actually gets you seen in 2025

There was a time when hashtags ruled social media. Marketers would cram as many as they could into a post, hoping for a golden boost in reach. And for a while, it worked. Instagram posts with 11+ hashtags once saw a 79.5% engagement increase (Sprout Social, 2025).

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Brace yourself. March is another tsunami of changes. If you thought last month’s approach was still solid, think again. Instagram has changed what really gets reach, Facebook is quietly suffocating business pages, and AI is creeping into every platform, whether we like it or not (we see…

Social Snapshot: Has the game changed?

TikTok’s ROI boom, AI-powered ads, and brand safety in the spotlight TikTok is delivering serious ROI, AI is running the ad game, and brands are tightening control over where their content appears. Meanwhile, X is pushing deeper into AI-driven advertising, and Snapchat is refining brand safety measures to…

Design Smarter, Post Better: Tools to Wow Your Audience!

Let’s face it, social media is a visual playground. If your posts are looking a bit meh, it’s time to jazz them up! Whether you’re a small business owner, a marketer, or just someone who loves creating content, the right design tools can turn your social media game from bland…

B2B Design Tips

Designing for social media can feel overwhelming with all the trends, algorithms, and platform updates constantly shifting. But at its core, great design still comes down to the basics: clarity, consistency, and creativity. This blog will take you back to the essentials of social media design while helping you adapt…

Social snapshot: Brace yourself

Meta’s selling more ads, TikTok’s selling more stuff & users have all the power Meta is flogging more ad space, TikTok is coming for your wallet, and Instagram is sneakily reshaping how brands tell their stories. Meanwhile, AI is worming its way into your DMs, Threads is…

Social snapshot: The algorithm apocalypse

Another week, another algorithm shake-up. If your engagement has dropped or your content is disappearing into the void, it’s not you. It’s the platforms. AI is tightening its grip, engagement metrics are shifting, and the old tricks won’t cut it anymore. Here’s what has changed. Facebook…

Episode 83: From B2B basics to brilliance

In this episode, Katy Howell sits down with Tejal Patel and Scott Stockwell to break down why fixing the fundamentals is the key to marketing success. While trends come and go, businesses that align marketing with business goals are 37% more likely to succeed, yet only 6% use customer insights…

Social snapshot: Reeling in the future

From Instagram’s Trial Reels to the rise of nano-influencers and the dominance of short-form video, staying ahead in 2025 is all about adapting fast. Instagram’s next evolution Instagram is making bold moves to keep creators and marketers hooked, and Reels are at the centre of its strategy.

Why short-form video should be your brand’s focus in 2025

Let’s talk about short-form video because if you’re not already all-in, you’re missing out. This isn’t just another shiny trend. Short-form videos are the real deal, delivering incredible engagement, boosting product discovery, and driving conversions like no other format. The stats are jaw-dropping: short-form videos generate 2.5x more engagement than…

Social Snapshot: The short-form video obsession

Short-form video is dominating social content. With TikTok holding its ground in the U.S., and YouTube Shorts, Instagram Reels, and Snapchat Spotlight innovating at breakneck speed, the opportunities have never been greater. Or riskier. But it’s not just about the platform. Competition is stepping up and there…

Social Snapshot: Start with practical

Focus on what works, skip what doesn’t Social media can be overwhelming, with endless tools, trends, and promises of quick wins. But this year doesn’t have to be about doing more. It’s about doing what works. By focusing on strategies that deliver real results, you’ll save time, energy, and maybe…

Social media trends to watch in 2025

Hey there, social media enthusiasts! As we kick off 2025, the digital world is buzzing with new trends that are reshaping how we connect, engage, and grow our brands online. Staying on top of these trends isn’t just smart – it’s essential if you want to stand out in today’s…

Social Snapshot. Is social media finally growing up?

Subscribe on LinkedIn Platforms are evolving fast, but not all changes are worth a marketer’s time. Between AI tools promising creativity on steroids, platform updates throwing curveballs, and users craving more authenticity, it’s starting to feel like social media is finally maturing. But are brands keeping up?…

Are links in social posts killing your engagement?

Links are a double-edged sword in social media. They can drive traffic, but they also risk cutting your engagement. Platforms are rewriting the rules to keep users on their apps. And it’s changing how links perform in posts. The challenges with links in social posts Algorithms deprioritise external links (I…

B2B Social Media in 2025

Social media is moving fast, and B2B marketing is right in the middle of the action. The rules are shifting, and what worked before just won’t cut it anymore. Staying relevant means watching for what’s next and making it work for you. AI is no longer just a nice-to-have. It’s…

Social Snapshot: The social media opportunity hiding in plain sight

Subscribe on LinkedIn While most marketers chase Millennials and Gen Z, the “forgotten generation” is quietly making waves on social media—and not just on Facebook. Think TikTok, Reddit, and Pinterest. Generation X (born between 1965 and 1980) is an interesting demographic. Ok, so we know…

Social snapshot: Social media is broken

Subscribe on LinkedIn Let’s face it, social media is a hot mess right now. Platforms are ditching old features, testing new ones that might flop, and making changes that confuse more than they help. From Instagram scrapping hashtag follows to TikTok strong-arming creators into its shop, the…

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

In this episode Katy Howell, alongside Joel Harrison, Editor in Chief at B2B Marketing dissect the major trends shaping B2B marketing as we approach 2025. From the rise of ABM and influencer marketing to the strategic use of first-party data in a cookieless world. This discussion is essential for marketers…

What’s Next and Why It Matters

The social media world never sits still, and as 2025 edges closer, we’re looking at some big shifts that could shape how brands show up online. From AI wizardry to shopping without leaving your favourite apps, here’s what’s coming to a platform near you—and why it matters. Facebook Gets Smarter…

DID Someone Say Christmas?

With Halloween behind us, it is the perfect time to discuss how to switch between autumn content and the festive, cosy vibes of winter and Christmas. Social media marketing is the place where creativity, planning, and agility come together to drive brand success. To maximize your reach and engagement, a…

The Rise of Private Messaging

You’re scrolling through Instagram or TikTok, casually catching up on the latest trends. Amid the flurry of sponsored posts, influencer shout-outs, and carefully curated content, something catches your eye. But instead of sharing it publicly, you hit that little icon and send it directly to your…

Navigating Music Rights

Alright, let’s talk music rights. You’re running fantastic social campaigns, your brand’s content is on point, and everything’s ready to go. Then suddenly—your video is muted because of a licensing issue. Sound familiar? This year, social media platforms have been hit hard by music rights disputes, and it’s making life…

B2B paid social plans – time for a rebuild

In 2024, paid social media is expected to lead all platforms in advertising spend. For B2B brands, this raises the question: how can they effectively organise their paid social strategies to get the most out of their advertising budgets? Additionally, which platforms should they focus on to optimise their investment?…

Short-form content is social’s best friend

Whether you’re posting it or consuming it, short-form content for social is winning on every platform. Videos that seem to be decreasing in length and copy that’s becoming more and more brief are telling us one thing; ‘I just don’t have the patience’. As marketers, it’s not easy telling an…

👾 Gamification in Marketing 👾

In today’s blog, we’re diving into the addictive world of gamification in marketing, exploring why it’s so effective, spotlighting some brands that are absolutely nailing it, and how it works alongside social media!

Social Snapshot — 14.08.2024

Curious about the latest buzz in social media this week? Dive into today’s Social Snapshot to catch up on all the must-know updates and key moments you might have missed. Let’s jump right in! TikTok Messaging TikTok is upping its direct messaging game with new features like video…

Social snapshot – 07.08.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

SOCIAL SNAPSHOT — 17.07.2024

What’s new this week in the world of social media? Find out in today’s Social Snapshot featuring all you need to know and everything important you may have missed. Let’s get started! LinkedIn Accelerates AI-Powered Campaigns LinkedIn’s new “Accelerate” tool automates campaign creation by scanning URLs and LinkedIn profiles to…

Social snapshot – 10.07.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know.

Social snapshot – 03.07.2024

Get ready for another social media snapshot! Each week, we summarise the latest developments to keep you informed. Let’s dive into the key highlights from the last 7 days: WhatsApp tests new AI selfie generator tool Meta is introducing a new AI feature to WhatsApp: an image creation tool that…

SOCIAL SNAPSHOT — 26.06.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 What’s Whee? TikTok is expanding its app portfolio with Whee, a private image-sharing platform for close friends, contrasting with its broader…

The hook, the line, the sealer – video for B2B

OK, so you already know that video is king on social, right? Good – well we’re not going to tell you why, you already know. But you may wonder how you can make it most effective for B2B social campaigns so your clicks, engagements, video views and web traffic all…

Why Brands Should Get Social on YouTube

When you think of social media platforms, Meta and TikTok probably come to mind first. But what about YouTube? While YouTube is primarily known as a video-sharing platform, it has been steadily incorporating more social features, transforming it into a hybrid space that brands should not ignore. Here’s why YouTube…

You are creative, You just need to practice

If you are a Creative, what is it that inspires you? When you have a new project where do you go to look for ideas? As you may have heard back in school studying physics “Nothing is created, nothing is lost, and everything is transformed”. This is also true for ideas…

SOCIAL SNAPSHOT — 05.06.2024

It’s time for another social snapshot! Each week, we share the freshest updates from social media to keep you in the know. Let’s dive into the highlights 👇 TikTok Launches UK Genny Lex Centre TikTok has introduced an in-app General Election Centre to provide reliable election information to UK users,…

CapCut This!

The demand for visually captivating video content is higher than ever. Marketers need to produce eye-catching visuals quickly and efficiently, fortunately, advancements in mobile technology have made this possible to happen from devices that fit in our pockets. In this realm CapCut has emerged as a game-changer, empowering marketers to…

Social snapshot – 22.05.2024

Stay updated with the constantly evolving world of social media. Discover the latest highlights here: WhatsApp adds new status colours and fonts WhatsApp has introduced new creative features for its “Status” option, offering more ways to personalise your temporary updates. Read more here. TikTok launches program to showcase…

Social Snapshot — 15.05.2024

Get ready for our latest social snapshot! Each week, we gather the freshest updates from social media to keep you in the loop. Let’s jump straight into the highlights 👇 New TikTok Guide for Beauty Brands 💄 TikTok’s new guide for beauty brands offers essential tips to boost your presence…

Social snapshot – 08.05.2024

Stay in the loop with the ever-changing landscape of social media updates. Explore the newest highlights right here: OpenAI is exploring fresh approaches to boost transparency in AI content As the wave of generative AI content sweeps across the internet, OpenAI is taking steps to enhance transparency. The organisation has…

Fintech and social media: trends, strategies, and best practices for 2024

Insight from the Fintech B2B Marketing conference 2024

Unleashing the Power of Motion Graphics

Alright folks, let's dive into the world of social media wizardry and explore a game-changer: motion graphics.

SOCIAL SNAPSHOT — 24.04.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: NoSpace Is for Zoomers Big announcement! Get ready for a groundbreaking new platform hitting the scene this summer. Say goodbye to the…

SOCIAL SNAPSHOT — 03.04.2024

Prepare yourself for another social media snapshot! Weekly, we summarise the newest developments in social media to ensure you stay informed. Let’s dive right into the key highlights 👇 LinkedIn Tests New Video Tab LinkedIn is testing a new video tab similar to TikTok, reflecting the growing popularity of vertical…

How To Master B2B Episodic Content

B2B brands are constantly seeking innovative ways to engage their audience and stand out amidst the digital noise. One powerful tool that has emerged victorious in impactful storytelling is episodic content. By unfolding narratives across multiple episodes, B2B brands can captivate their audience, foster deeper connections, and drive meaningful engagement.

Social Snapshot — 20.03.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: LinkedIn Celebrates a Year of Collaborative Articles Collaborative articles on LinkedIn have thrived in just a year, boasting…

Social snapshot – 06.03.24

Get ready for another social snapshot! Each week, we recap the latest social media updates to keep you informed. Let’s jump straight into the highlights:

A day in the life of a social media manager

“So you just get paid to make TikToks???” No, I don’t. I get paid to scroll TikTok… Just kidding. But what does a typical day for a Social Media Manager look like? Here we go Get to work (WFH desk or office desk) and open my…

Social Snapshot — 14.02.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights.

Super Bowl on Social

If you’re anything like me, you’ll know of the Super Bowl, but never actually knew what it was for specifically. I may or may not have had to google what sport it was related to yesterday morning… Regardless, I’ve never watched the sporting event for the Super Bowl. But I…

Capturing amazing vibes with Vintage Cameras and lo-fi content

What’s in your bag? It better be a mini digicam… extra points if it’s a fun colour! Over the last year we can see that Gen Z have taken a liking to vintage digital cameras. Between our cult obsession with Mean Girls, low rise jeans and paparazzi style content, creating…

Social Snapshot — 07.02.2024

Get ready for another social snapshot! Each week, we recap the latest updates in social media to keep you in the know. Let’s jump straight into the highlights: TikTok Tests AI Song Feature In case you missed it, TikTok is testing a new “AI Song” feature…

Social snapshot – 31.01.2024

Navigating the dynamic realm of social media updates can be quite a task. Discover the latest highlights here: X is experimenting with a specialised video tab X is in the process of creating a new video tab, positioned at the center of the lower function bar in the app.

Always On: Influencer strategy

Last week, we attended the Brandwatch: London Masterclass, where we listened to panels and talks from leading brands, social media platforms (TikTok & Meta), and Brandwatch themselves, about what the future holds in digital marketing. One of the panels was Leveraging Influencers for a Bigger Impact…

Social Snapshot — 24.01.2024

Are you ready for another social snapshot? Each week, we explore the latest trends in social media, saving you the hassle of searching for the most noteworthy moments. Let’s jump into the highlights: LinkedIn Phases Out Lookalike Audiences LinkedIn is ceasing the use of Lookalike Audiences…

SOCIAL SNAPSHOT – 17.01.2024

Welcome to your weekly snapshots! Staying in tune with the ever-evolving world of social platforms is no small feat. Let’s dive into the latest highlights: TikTok announces their new Certified Creator Program Graduates Are you interested in collaborating with a TikTok creator to enhance your in-app promotions in 2024? Well,…

2024 for social media – brace for impact!

New social platforms and AI advancements are set to transform how we use social media. 2024 will be the year we see the lines between reality and AI blurred and the push for transparency receiving greater support than ever – while the desire for greater authenticity from brands and their…

Social Snapshot – 20.12.2023

Your Social Snapshot Awaits! Uncover what you might have overlooked in the fast-paced world of social media. Control Visibility: Instagram Rolls Out Option to Prevent Profile Image Expansion Instagram has introduced a fresh feature allowing users to prevent visitors from enlarging their profile picture. This option aims to curb unwanted…

Social Snapshot — 13.12.2023

It’s that time again! Discover another social snapshot of what you might have overlooked this week in the fast-paced world of social media 👇 Next-Level Analytics: LinkedIn Introduces PEDAL Exciting news from LinkedIn! Introducing PEDAL – the Privacy Enhanced Data Analytics Layer. Now, you can supercharge…

Social snapshot – 06.12.2023

Time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media.

Embracing longer videos in a short-form era

For years, platforms like YouTube and Instagram aimed to challenge TikTok’s dominance by copying its short video style. Now, TikTok seems to be shifting its strategy, encouraging its creators to explore longer content similar to what you find on rival apps. TikTok hosted an event in late…

EPISODE 76: SERIOUS SOCIAL – No Fluff, Just Stuff: Inside a Winning B2B Social Campaign

Fed up with lacklustre ROI on your B2B social campaigns? You’re not alone. A whopping 50% of B2B marketers struggle to measure the ROI of their lead and demand gen efforts. Time to change the game. In “No Fluff, Just Stuff,” we’re not just talking theories; we’re revealing the nuts and…

Festive food & drink trends: mastering social media marketing in Q5

Top 10 Predictions for Social Media Marketing in 2024

It’s time to dust off those crystal balls and take a sneak peek into the future of social media marketing. Get ready to discover how AI, engaging content, and innovative features will play a pivotal role in your social media next year. Whether you’re a seasoned pro or just dipping…

Festive Food & Drink Trends: Mastering Social Media Marketing in Q5

As the festive bells jingle closer, it’s paramount to sharpen your focus on Q5 – the pivotal marketing quarter where opportunity and challenge coalesce. Understanding the pulse of social media during this period is not just beneficial; it’s business-critical. Why This Report Is Your Festive Compass: Consumer Engagement Soars: With…

Social Snapshot – 01.11.2023

It’s time for another social snapshot! Find out what you may have recently missed in the fast-paced world of social media: Turning TikTok Audiences into Customers: New Salesforce Integration TikTok has introduced a lead generation integration with Salesforce Marketing Cloud to help advertisers convert TikTok audiences into customers. This integration…

Social Lowdown: Top Updates

Staying ahead of the curve with social media updates involves a lot of looking, searching and checking. Pretty time-consuming to be honest. But not for you, because I’ve done it for you. You’re welcome. Let’s get started Instagram Instagram is testing and slowly rolling out a new…

Search results for "tiktok"

Steal the quiet: your 2025 summer reading list for smarter social

Social search meets AI. Master discoverability in financial services marketing

Social Media’s Mental Health Shift.

Social Snapshot: Framing and scrolling: Instagram, Snapchat and LinkedIn updates

Design for Social Search

Trends Shaping Digital Marketing

Social Snapshot: AI and search

Social Snapshot: Google who? Social search has stolen your customers’ queries

Social snapshot: Cannes FOMO – the social signals everyone needs to notice

Social Media Design Hacks for Maximum Engagement

Social snapshot: Platforms back creators and brands need to catch up

YouTube isn’t just for vlogs

Instagram’s Edits App Gets a Teleprompter. Plus, New Creator Milestones to Keep You Motivated

Mastering Branded Content

Misinformation, Trust, and the Battle for Truth

Social snapshot: Social is a performance channel

Social Snapshot – B2B buyer journey revamp!

Motocaddy takes a big swing on social

Is your brand actually safe on social?

Social snapshot – Your social’s wide open

Social Media Design Trends: What’s Shaping the Digital Landscape

The Pro (social) Video Guide

Social snapshot: Meta’s ad blitz is a land grab

Scroll first. Click later.

Digital-first. Social-native. Trust-driven. This is the new fintech buyer.

Social snapshot: In uncertain times, speed wins

Social snapshot: AI and video (again!)

Social Snapshot: Selling the scroll

Social snapshot: Blink, and it all changes

Level Up Your Social Media Content: Tips to Captivate, Engage, and Grow Your Audience

Social Snapshot: Google Who?

Social snapshot: No budget, no eyeballs

Hashtags are dead. Here’s what actually gets you seen in 2025

Social Snapshot: Your Facebook page is useless? Plus more March social shake-ups

Social Snapshot: Has the game changed?

Design Smarter, Post Better: Tools to Wow Your Audience!

B2B Design Tips

Social snapshot: Brace yourself

Social snapshot: The algorithm apocalypse

Episode 83: From B2B basics to brilliance

Social snapshot: Reeling in the future

Why short-form video should be your brand’s focus in 2025

Social Snapshot: The short-form video obsession

Social Snapshot: Start with practical

Social media trends to watch in 2025

Social Snapshot. Is social media finally growing up?

Are links in social posts killing your engagement?

B2B Social Media in 2025

Social Snapshot: The social media opportunity hiding in plain sight

Social snapshot: Social media is broken

Episode 82: Back to the future for B2B marketing – planning the priorities for 2025

What’s Next and Why It Matters

DID Someone Say Christmas?

The Rise of Private Messaging

Navigating Music Rights

B2B paid social plans – time for a rebuild

Short-form content is social’s best friend

👾 Gamification in Marketing 👾

Social Snapshot — 14.08.2024

Social snapshot – 07.08.2024

SOCIAL SNAPSHOT — 17.07.2024

Social snapshot – 10.07.2024

Social snapshot – 03.07.2024

SOCIAL SNAPSHOT — 26.06.2024

The hook, the line, the sealer – video for B2B

Why Brands Should Get Social on YouTube

You are creative, You just need to practice

SOCIAL SNAPSHOT — 05.06.2024

CapCut This!

Social snapshot – 22.05.2024

Social Snapshot — 15.05.2024

Social snapshot – 08.05.2024

Fintech and social media: trends, strategies, and best practices for 2024

Unleashing the Power of Motion Graphics

SOCIAL SNAPSHOT — 24.04.2024

SOCIAL SNAPSHOT — 03.04.2024

How To Master B2B Episodic Content

Social Snapshot — 20.03.2024

Social snapshot – 06.03.24